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UID:10000114-1651662000-1651667400@usteducation.org
SUMMARY:How to Increase User Engagement Through Personalization
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nAre you still communicating to members as segments\, based on their behaviors and transactions? Or to The Market of One? \nEach individual in your community\, member or not\, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often\, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. \nInstead of building campaigns around segments and broadcasting information\, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. \nSee how associations are using a conversational approach to member communications – talking  to “The Market of One” – to gain member insights and drive action. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.\nExplore The Market of One\, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.\nGain use case campaign examples in the areas of member recruitment/renewals\, event engagement\, member profile building and utilize them in future strategic planning.
URL:https://usteducation.org/event/how-to-increase-user-engagement-through-personalization/
LOCATION:Group Internet-Based
CATEGORIES:Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-22.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
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DTSTART;TZID=America/New_York:20220505T150000
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LAST-MODIFIED:20220831T190718Z
UID:10000115-1651762800-1651768200@usteducation.org
SUMMARY:B133: Revenue Growth and 6 Common E-Commerce Mistakes for Office Supply /JanSan Dealers to Avoid
DESCRIPTION:Join the GOPD team to learn how e-commerce can help boost your revenue and how to avoid common mistakes like not knowing your target customers\, not encouraging customer feedback\, and making the checkout process too complicated. \nAttendees will gain a better understanding of how e-commerce can help drive their sales\, prevent pitfalls\, and put their customers first. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstanding key areas to focus on with an E-Commerce Solution\nWays to increase your revenue through E-Commerce\nSteps to an awesome E-Commerce Site
URL:https://usteducation.org/event/b133-revenue-growth-and-6-common-e-commerce-mistakes-for-office-supply-jansan-dealers-to-avoid/
LOCATION:Group Internet-Based
CATEGORIES:B2B/B2G
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