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DTSTART;TZID=America/New_York:20220913T110000
DTEND;TZID=America/New_York:20220913T123000
DTSTAMP:20231002T154814Z
CREATED:20220804T140832Z
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SUMMARY:W261: Your Members Are Individuals\, Not Just a Demographic
DESCRIPTION: \nCOURSE DESCRIPTION: \nOften\, associations are quick to attribute changing membership numbers\, participation levels\, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs\, values\, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership\, find out what associations should be looking at to understand their members and prospects\, and how to incorporate the voices of all members to create a more representative organization.\n \n \nLEARNING OBJECTIVES:\n\n\nExplore how the unique characteristics of individual members factor into association membership.\nFind out what associations should be looking at to understand their members and prospects.\nDiscuss how to incorporate the voices of all members to create a more representative organization.\n\n 
URL:https://usteducation.org/event/w261-your-members-are-individuals-not-just-a-demographic/
LOCATION:https://zoom.us/j/92620866952
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
ORGANIZER;CN="Brianne Wheeler":MAILTO:bri@levitatemktg.com
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DTSTART;TZID=America/New_York:20220913T130000
DTEND;TZID=America/New_York:20220913T143000
DTSTAMP:20230601T194619Z
CREATED:20220804T141128Z
LAST-MODIFIED:20230601T194619Z
UID:10000129-1663074000-1663079400@usteducation.org
SUMMARY:W267: Policies\, Procedures and Problems
DESCRIPTION:COURSE DESCRIPTION: \nWhich comes first the chicken or the egg; the fire or the firefighter; the operational problem or the policy and procedure?  The heart of the questions is whether you are reactionary or proactive.  Today we like to facilitate  a discussion on selected policies and procedures that must be monitored to avoid being more reactionary than proactive.   \n  \nLEARNING OBJECTIVES: \n\nLearn how to recognize policies that should be updated.\nLearn how to identify procedures that should be updated.\nLearn how to think through a monitoring of policies and procedures schedule.\n\n 
URL:https://usteducation.org/event/w267-policies-procedures-and-problems/
LOCATION:https://zoom.us/j/98583845274
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/Rob.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220914T130000
DTEND;TZID=America/New_York:20220914T140000
DTSTAMP:20221003T153253Z
CREATED:20220804T142550Z
LAST-MODIFIED:20221003T153253Z
UID:10000130-1663160400-1663164000@usteducation.org
SUMMARY:W310: Grab the Mic: Is Your Association Ready to Podcast?
DESCRIPTION:COURSE DESCRIPTION: \nAs one of the fastest growing digital mediums today\, podcasting presents a great opportunity for associations to educate and entertain an industry audience of members and non-members alike. And\, it’s no longer a secret – podcasting is big business\, expected to grow to a $4 billion industry in the next two years.  Thought leadership AND non-dues revenue seems like a win-win\, right? But\, is podcasting right for your association? From getting started to identifying the right type of podcast for your association\, the presenters dive into specific ways to strategize\, produce and promote your organization’s podcast. They’ll provide examples of successful association podcasts and how non-dues revenue comes into play. \n  \nLEARNING OBJECTIVES: \n\nLearn if podcasting is right for your association and its communication strategy.\nDiscover how podcasting is changing the game when it comes to telling an association’s story.\nUnderstand how podcasting plays a large role in activating your membership\, allowing your members to become thought leaders and “influencers.”\nDive into relevant examples of how associations are using podcasting to reach SIGs within their organization.\nSee what works best when it comes to successfully promoting your association’s podcast.\n\n 
URL:https://usteducation.org/event/w310-grab-the-mic-is-your-association-ready-to-podcast/
LOCATION:https://zoom.us/j/98079965306
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-16.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220915T110000
DTEND;TZID=America/New_York:20220915T123000
DTSTAMP:20231013T171404Z
CREATED:20220804T143118Z
LAST-MODIFIED:20231013T171404Z
UID:10000131-1663239600-1663245000@usteducation.org
SUMMARY:Best Practices of a Website Redesign Project Plan | Key Factors
DESCRIPTION:COURSE DESCRIPTION: \n\nYour website’s responsibility has shifted from IT and “tech-speak” to marketing/ communications and “messaging mavens.”  However\, many traditional marketing and communications professionals have little experience with such initiatives\, much less a technology driven project such as a website. \n\n\nJoin us for an interactive “ask the vendor” session to get straight talk\, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one).  This session will give an overview of the redesign process and insight into key areas to make sure you get the advice you need to: \n\nDevelop a project timeline\nManage expectations for your new site\nWork effectively with your vendor\nProject Manage your website redesign\nLaunch your site on time and on budget\nPlan for ongoing management and optimization\n\n\n  \nLEARNING OBJECTIVES:  \n\nHow to effectively manage a website redesign project so that it launches on time and on budget\nPotential project risks that can put a website redesign project at risk\nQuestions to ask your vendor and internal teams to prevent last minute surprises (or cost overruns)\n\n 
URL:https://usteducation.org/event/best-practices-of-a-website-redesign-project-plan-key-factors/
LOCATION:https://zoom.us/j/95939265002
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/111.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
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