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X-WR-CALDESC:Events for UST Education
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T110000
DTEND;TZID=America/New_York:20220927T120000
DTSTAMP:20260425T103145
CREATED:20220909T194258Z
LAST-MODIFIED:20240531T205223Z
UID:10000187-1664276400-1664280000@usteducation.org
SUMMARY:How to Learn Product Development: Thinking Like a Developer
DESCRIPTION:COURSE DESCRIPTION: \nYour event is a product\, and it should be designed to meet the needs of your audience. Product development starts with understanding the audience at a fundamental motivational level. But how can you learn what it is your members need\, especially if they don’t know it themselves? Intended for those who plan or market events\, discover an exciting new approach to enhancing your events. Learn core design constructs to help you think about your event in new ways\, and break into interactive groups for prototyping and a product pitch. \n  \nLEARNING OBJECTIVES: \n\nLearn core design constructs to help you think about your event in new ways\, and break into interactive groups for prototyping and a product pitch.\nLearn how to understand the audience at a fundamental motivational level by learning how to know your members needs in advanced (even if they don’t know for themselves).\nLearn an exciting new approach to enhancing your events.\n\n 
URL:https://usteducation.org/event/how-to-learn-product-development-thinking-like-a-developer/
LOCATION:https://zoom.us/j/92306534714
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W334WS.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T130000
DTEND;TZID=America/New_York:20220927T143000
DTSTAMP:20260425T103145
CREATED:20220804T150312Z
LAST-MODIFIED:20220927T184230Z
UID:10000133-1664283600-1664289000@usteducation.org
SUMMARY:W268: "Who Gives?!” Exploring Contributions\, Agency Transactions\, and Equity Transfers
DESCRIPTION:COURSE DESCRIPTION: \nDuring this webinar we will cover the U.S. GAAP accounting for Contributions\, Agency transactions\, and Equity transfers. There are substantial differences between these transactions that can have a significant impact on your organizations financial reporting.  We will discuss what these transactions are\, and how and when they should be recorded in accordance with U.S. GAAP. \n  \n\n\n\n\nLEARNING OBJECTIVES:\n\n\nYou will be able to recognize the differences between contributions\, agency transactions and equity transfers.\nYou will be able to explain the impacts these transactions have financial reporting.\nYou will be able to identify when a transaction meets the definition of a contribution vs. and agency transaction vs. and equity transfer.\n\n 
URL:https://usteducation.org/event/w268-who-gives-exploring-contributions-agency-transactions-and-equity-transfers/
LOCATION:https://zoom.us/j/96086121340
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/W268WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T150000
DTEND;TZID=America/New_York:20220927T163000
DTSTAMP:20260425T103145
CREATED:20220908T194359Z
LAST-MODIFIED:20230403T202646Z
UID:10000183-1664290800-1664296200@usteducation.org
SUMMARY:W330: The High Life and Dangers of an Undercover Member Forum
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to go undercover to review association website pages and the results of voicemails\, emails\, and contact-us forms. You will be trained as an undercover member to understand what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing\, unclear\, or outdated for your members and prospective members. Additionally\, in this highly engaging session\, you will be challenged with examples and illustrations to elevate the member and event attendee experience. \n  \nLEARNING OBJECTIVES: \n\nLearn how to see member engagement points through the perspective of a new member\nLearn how to partner with others and target areas for review in a timely manner\nLearn how to energize and get total staff buy-in for an improved overall member experience 
URL:https://usteducation.org/event/w330-the-high-life-and-dangers-of-an-undercover-member/
LOCATION:https://zoom.us/j/96277165041
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220928T130000
DTEND;TZID=America/New_York:20220928T140000
DTSTAMP:20260425T103145
CREATED:20220909T185009Z
LAST-MODIFIED:20220923T172312Z
UID:10000186-1664370000-1664373600@usteducation.org
SUMMARY:W333: Implementing a Member Engagement Scoring Program in a Small Association
DESCRIPTION:COURSE DESCRIPTION: \nTo implement a member engagement scoring analysis\, the first step is to shift away from assumption-based thinking and towards evidence-based thinking. Understanding what your members do and do not do will help you make more informed decisions and better assess risks for new directions. Learn how to implement an engagement scoring system\, including key metrics and how to weight scores to capture the full impact of member engagement. \n \nLEARNING OBJECTIVES: \n\nLearn how to make a more informed decision and better assess risks for new directions.\nLearn how to implement an engagement scoring system\, including key metrics and how to weight scores to capture the full impact of member engagement.\nLearn how to to shift away from assumption-based thinking and towards evidence-based thinking.
URL:https://usteducation.org/event/w333-implementing-a-member-engagement-scoring-program-in-a-small-association/
LOCATION:https://zoom.us/j/93143520728
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/125.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220928T150000
DTEND;TZID=America/New_York:20220928T160000
DTSTAMP:20260425T103145
CREATED:20220912T194309Z
LAST-MODIFIED:20220923T171444Z
UID:10000188-1664377200-1664380800@usteducation.org
SUMMARY:W335: Customize a Diverse Revenue Mix to Meet Your Association’s Needs
DESCRIPTION:COURSE DESCRIPTION: \nMany associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Learn how to build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events. \n  \nLEARNING OBJECTIVES: \n\nLearn how to build a strategic plan to diversify revenue. \nLearn how to invest in products and services that will diversify your revenue streams.\nLearn how to better position your organization to respond to unexpected circumstances and events. 
URL:https://usteducation.org/event/w335-customize-a-diverse-revenue-mix-to-meet-your-associations-needs/
LOCATION:https://zoom.us/j/96428651704
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/335WS-2.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T110000
DTSTAMP:20260425T103145
CREATED:20220829T165756Z
LAST-MODIFIED:20220926T144518Z
UID:10000168-1664445600-1664449200@usteducation.org
SUMMARY:S201: Is your website AWESOMESAUCE or just MEH?
DESCRIPTION:COURSE DESCRIPTION: \nHave you taken a fresh look at your website lately? Could YOU use your website as a customer or stakeholder? Is it putting your best foot forward to meet your user’s needs through web usability best practices? Or are you “navel gazing” through an internal structure with biases and behaviors that flummox people and keep you from meeting your goals?\n \nThis hands-on session will guide website managers and digital marketers through the process of conducting an independent heuristic website review and how to make improvements that reduce frustration\, increase engagement\, and advance your goals. Attendees will learn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices viewed through modern web principles to walk away with an action plan for their own site.\n \nLEARNING OBJECTIVES:\n\nReceive a hands-on review of websites and walk away with an action plan for their own site.\nLearn how to make improvements that reduce frustration\, increase engagement\, and advance your goals.\nLearn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices.\n\n \n 
URL:https://usteducation.org/event/s201-is-your-website-awesomesauce-or-just-meh/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-10-1.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20260425T103145
CREATED:20220913T210848Z
LAST-MODIFIED:20220916T200252Z
UID:10000192-1664445600-1664466300@usteducation.org
SUMMARY:FALL SYMPOSIUM\, Washington D.C. (In-Person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event!\n\n\n\n\n(for Associations & Nonprofit Professionals) \nFOCUS: Marketing | Membership | Engagement\n\nThursday\, September 29\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour)\nUp to 4 CPE/CAE Credits\n\n\n\n\n\n\n\nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\n  \n\nSession Details \nSession 1: Is your website AWESOMESAUCE or just MEH?  \nInstructor: Ray van Hilst\, Yoko Co \nSession 2: Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask) \nInstructor: Bill Conforti\, Association Analytics \nSession 3: Your Members Are Individuals\, Not Just a Demographic \nInstructor: Brianne Wheeler\, PropFuel \nSession 4: The Attention Economy & How Associations Can Benefit From Integrated Media Plans \nInstructor: Alfred McKelvy\, Multiview
URL:https://usteducation.org/event/fall-symposium-washington-d-c-in-person-2/
LOCATION:Clyde’s Restaurant at Gallery Place\, Washington\, D.C.\, 707 7th St NW\, Washington\, D.C.\, 20001
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/FallSymposium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T133000
DTEND;TZID=America/New_York:20220929T143000
DTSTAMP:20260425T103145
CREATED:20220830T163442Z
LAST-MODIFIED:20220908T183709Z
UID:10000175-1664458200-1664461800@usteducation.org
SUMMARY:S203: Your Members Are Individuals\, Not Just a Demographic
DESCRIPTION:COURSE DESCRIPTION: \nOften\, associations are quick to attribute changing membership numbers\, participation levels\, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs\, values\, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership\, find out what associations should be looking at to understand their members and prospects\, and how to incorporate the voices of all members to create a more representative organization.\n \n \nLEARNING OBJECTIVES:\n\n\nExplore how the unique characteristics of individual members factor into association membership.\nFind out what associations should be looking at to understand their members and prospects.\nDiscuss how to incorporate the voices of all members to create a more representative organization.\n\n 
URL:https://usteducation.org/event/s203-your-members-are-individuals-not-just-a-demographic/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S203WS.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T144500
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20260425T103145
CREATED:20220829T164419Z
LAST-MODIFIED:20220908T190737Z
UID:10000167-1664462700-1664466300@usteducation.org
SUMMARY:S204: The Attention Economy & How Associations Can Benefit From Integrated Media Plans
DESCRIPTION:COURSE DESCRIPTION: \nFor most of human history\, access to information was limited. But in today’s digital age\, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy\,” consumers are trading their attention as if it were a commodity. So\, how do associations take advantage to earn the attention of their industry? By thinking like a media company. Just like Apple\, Netflix\, Disney and other major players capitalize on media consumption and distribution\, associations can also use them to grow engagement and generate revenue for their organization. \n  \nLEARNING OBJECTIVES: \n\nLearn how to grab the attention of your members in a world of decreasing attention span.\nLearn more about how media companies engage\, and how it can benefit your association.\nLearn how to change your mindset to always think boldly and evolve with your industry\, including members and vendors.
URL:https://usteducation.org/event/s204-the-attention-economy-how-associations-can-benefit-from-integrated-media-plans/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S204WS.jpg
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