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DTSTART;TZID=America/New_York:20221108T110000
DTEND;TZID=America/New_York:20221108T120000
DTSTAMP:20260405T052543
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UID:10000226-1667905200-1667908800@usteducation.org
SUMMARY:W328: Data Lakes: No Question is Dumb
DESCRIPTION:COURSE DESCRIPTION: \nNot an IT session\, a conversation about why the association world is buzzing about data lakes\, and giving you a safe space to ask questions\, such as why are associations using these tools? How can you plan for them if you have a beer budget and/or small staff? When is the best time to get started? Relax\, this easy-going non-techie session will help you understand the options and provide solid takeaways on what you can do right away spending only time and effort. \nTarget audience: Ideally suited for any association exec\, in any department\, who desires to improve decision-making by harnessing the sea of data that often goes unused. Great for business users including membership\, marketing\, finance\, professional development\, and events. \n  \nLEARNING OBJECTIVES: \n\nUnderstand the pros and cons of data lakes and data warehouses.\nUnderstand when data lakes are a good tool\, or not\, based on your association’s needs.\nLearn about data privacy and data stewardship.\nLearn what steps you can take to improve the current data situation.
URL:https://usteducation.org/event/w328-data-lakes-no-question-is-dumb/
LOCATION:https://zoom.us/j/95411236529
CATEGORIES:ASSOCIATIONS & NONPROFITS
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DTSTART;TZID=America/New_York:20221108T130000
DTEND;TZID=America/New_York:20221108T140000
DTSTAMP:20260405T052543
CREATED:20221003T194456Z
LAST-MODIFIED:20221021T213959Z
UID:10000230-1667912400-1667916000@usteducation.org
SUMMARY:W356: Solving Managed IT & Security
DESCRIPTION:COURSE DESCRIPTION: \nWatching Uber’s former CISO face a felony conviction drives home just how much pressure is on companies to get IT & security right. Join ARG and a team of experts as we discuss the challenges facing companies and how to solve them. \n  \nLEARNING OBJECTIVES: \n\nExplore the context for work in a post-pandemic world.\nUnderstand the opportunity to accelerate your organization’s digital transformation journey. \nExamine the market drivers and how you can benefit.\nLearn how to identify where to best leverage internal and external resources.
URL:https://usteducation.org/event/w356-solving-managed-it-security/
LOCATION:https://zoom.us/j/97036482186
CATEGORIES:ASSOCIATIONS & NONPROFITS
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221108T150000
DTEND;TZID=America/New_York:20221108T160000
DTSTAMP:20260405T052543
CREATED:20220804T163932Z
LAST-MODIFIED:20221018T184909Z
UID:10000144-1667919600-1667923200@usteducation.org
SUMMARY:B130: PCI Workshop
DESCRIPTION:In this course you will learn best practices of  organizations in implementing PCI Compliance.  The course starts with a basic overview of what PCI Compliance is and what it is designed to achieve.  Next we review 9 practical tips that you can implement immediately in your organization to ensure a more secure payment environment.  Finally we review the Self-Assessment-Questionnaire (SAQ)\, and what you should know about it. \n\n\n\n\nLEARNING OBJECTIVES\n \n\n\nGain an overview of the PCI Compliance Requirements\nLearn 9 practical tips to achieve a more secure payment environment\nUnderstand what are the annual SAQ requirements
URL:https://usteducation.org/event/b130-pci-workshop/
LOCATION:https://zoom.us/j/97645843867
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/126.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221110T110000
DTEND;TZID=America/New_York:20221110T120000
DTSTAMP:20260405T052543
CREATED:20220805T185421Z
LAST-MODIFIED:20231002T160653Z
UID:10000160-1668078000-1668081600@usteducation.org
SUMMARY:W262: High Converting Engagement Campaigns You Can Start Today
DESCRIPTION:COURSE DESCRIPTION: \nFor association marketing\, membership and communications teams\, one never-ending challenge is\, “How do we get members to act?” If you’ve ever had this thought\, concern\, or let’s be honest – you’ve panicked at low response rates – this webinar is for you! \n  \nLEARNING OBJECTIVES: \n\nExamples of real association campaigns that saw mind-blowing response rates while delivering immediate member value.\nWhat questions to ask your members to encourage action\, discover more about individuals and adjust your strategies accordingly.\nLearn the difference between mass broadcasts of information and conversational engagement\, and why the latter sees higher response rates.
URL:https://usteducation.org/event/w262-high-converting-engagement-campaigns-you-can-start-today/
LOCATION:https://zoom.us/j/97434846958
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221110T130000
DTEND;TZID=America/New_York:20221110T140000
DTSTAMP:20260405T052543
CREATED:20220804T170235Z
LAST-MODIFIED:20230526T151721Z
UID:10000151-1668085200-1668088800@usteducation.org
SUMMARY:W298: Translating "Marketing Speak" for Executives
DESCRIPTION:COURSE DESCRIPTION: \nHave you ever wondered what the heck your marketing team really means when they’re throwing down terms like CTRs\, MQLs and SQLs? The alphabet soup that marketers use can be difficult to follow and sometimes just sound downright strange. We’ll help you translate the terms\, metrics and concepts your marketing team is using when their sharing results\, progress and their strategy. As an added bonus\, we’ll prep you on the questions you can ask as their leaders to help pinpoint how your organization can pursue additional revenue growth. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand common marketing terminology\nLearn how to understand what influences the measurement of marketing metrics\nLearn how to support your marketing team’s martech stack development
URL:https://usteducation.org/event/w298-translating-marketing-speak-for-executives/
LOCATION:https://zoom.us/j/92001639263
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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