BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221205T130000
DTEND;TZID=America/New_York:20221205T140000
DTSTAMP:20260425T080013
CREATED:20221028T190443Z
LAST-MODIFIED:20221116T215537Z
UID:10000255-1670245200-1670248800@usteducation.org
SUMMARY:W372: Growing your 365 Community
DESCRIPTION:COURSE DESCRIPTION: \nMembership is about more than attending an annual event and receiving a newsletter. It’s about finding connections and educational content that advance your business objectives. There are many ways to build a year-round community to connect members to members and buyers to sellers. Making human connection needs the heart of your digital efforts and pulling insights from your data. This team of forward-thinkers will share what they have learned to support your growth\, from strategic design to execution. \n  \nLEARNING OBJECTIVES: \n\nExplore what ‘365 connection’ means to your unique community.\nDiscover the opportunities for growth when you engage consistently and meaningfully.\nCompile a list of ideas you can prototype with your own organization.
URL:https://usteducation.org/event/w372-growing-your-365-community/
LOCATION:https://zoom.us/j/93201390194
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-18.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221206T150000
DTEND;TZID=America/New_York:20221206T160000
DTSTAMP:20260425T080013
CREATED:20220912T202347Z
LAST-MODIFIED:20221007T210329Z
UID:10000190-1670338800-1670342400@usteducation.org
SUMMARY:W337: Why Associations Should Stop Planning Events and Start Designing Experiences
DESCRIPTION:COURSE DESCRIPTION: \nIt is an understatement to say that 2020 and most of 2021 was disruptive to all facets of our lives. When it came to meetings and events\, which historically relied heavily on in-person interaction\, it was a time of change and lessons learned. Now that we are returning to in-person events\, it is imperative that our associations don’t fall back on history and habit. Learn what it takes to design experiences rather than simply planning events. From meeting design to stakeholder engagement\, the landscape has changed—is your association ready? \n  \nLEARNING OBJECTIVES: \n\nLearn what it takes to design experiences rather than simply planning events.\nLearn how the landscape has changed from meeting design to stakeholder engagement. \nLearn how to not fall back on history and habits now that we are returning to in-person events. \n\n 
URL:https://usteducation.org/event/w337/
LOCATION:https://zoom.us/j/91204889122
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/124.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T110000
DTEND;TZID=America/New_York:20221207T120000
DTSTAMP:20260425T080013
CREATED:20221003T185642Z
LAST-MODIFIED:20221111T205949Z
UID:10000228-1670410800-1670414400@usteducation.org
SUMMARY:W359: Small Budget\, Big Impact: Affordable Ways to Level-Up Marketing
DESCRIPTION:COURSE DESCRIPTION: \nToday\, it IS possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. Discover budget-friendly techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. \n  \nIf you’re a small- to mid-sized association\, it’s to be expected that your marketing budget is right-sized and therefore not huge. For many associations\, cost and human resources have historically been barriers to adopting “best practices” in strategic marketing and communications. Likewise\, the old adage does still hold true – you have to spend money to make money. Fortunately\, today\, it’s possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. \n  \nIn this session\, you’ll learn about techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. In this interactive session\, we will showcase real examples in action\, as we highlight some of the tools and techniques that help low-cost campaigns generate high-impact returns. Participants will also gain access to a hot list of low-cost marketing ideas\, templates\, and resources that make a huge impact. \n  \nLEARNING OBJECTIVES: \n\nLearn how to develop and implement a marketing plan and budget that delivers “big-impact” results from smaller budgets.\nLearn how to apply strategies and tactics to build and execute successful marketing campaigns with limited budgets.\nParticipants will gain access to a list of techniques and tools that have been vetted to help them in their quest to deliver maximum impact with minimal investment through marketing.\n 
URL:https://usteducation.org/event/w359-small-budget-big-impact-affordable-ways-to-level-up-marketing/
LOCATION:https://zoom.us/j/96282017798
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-16.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T130000
DTEND;TZID=America/New_York:20221207T140000
DTSTAMP:20260425T080013
CREATED:20221010T190519Z
LAST-MODIFIED:20221012T193312Z
UID:10000233-1670418000-1670421600@usteducation.org
SUMMARY:W363: Seemingly Limitless\, Unapologetic\, Member Resources — Expand Your Content's Reach and Elevate Your Brand
DESCRIPTION:COURSE DESCRIPTION: \nYour organization has curated knowledge\, gathered over many years\, in the form of text\, PDFs\, white papers\, videos\, products… Put this content to work — retaining the members you’ve got and attracting prospects not yet in the fold. Many organizations do a poor job showcasing all of the good “stuff” in their arsenal — join us to discuss our best tips and advice for ‘getting it all out there’ in a dynamic and engaging ways which will keep ’em coming back again and again. \n  \n\n\n\n\n\nLEARNING OBJECTIVES: \n\n\n\nLearn the distinction of having well written/SEO-friendly (another session) and discoverable/organized (this session) content.\nLearn how content visualizations can ‘up’ your engagement game and drive discovery across all your bases of knowledge.\nLearn tips for understanding what your “customers” want and to ensure you’re delivering the right content to the right people at the right time.\n\n 
URL:https://usteducation.org/event/w363-seemingly-limitless-unapologetic-member-resources-expand-your-contents-reach-and-elevate-your-brand/
LOCATION:zoom.us/j/98123898580
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221208T150000
DTEND;TZID=America/New_York:20221208T160000
DTSTAMP:20260425T080013
CREATED:20220915T121159Z
LAST-MODIFIED:20221208T143958Z
UID:10000198-1670511600-1670515200@usteducation.org
SUMMARY:B143: SEO has Changed. Learn About Google’s Algorithms and How to Optimize Your Website and Social Media
DESCRIPTION:COURSE DESCRIPTION: \nDon’t miss this session if you want to learn more about SEO. Discover how to adjust to the ever-changing Google algorithms that help you show up in searches. \n  \nLEARNING OBJECTIVES: \n\nLearn changes from Google that you should know about.\nLearn how to do On-Page and Off-Page SEO.\nLearn how to amplify your blog’s relevance and ranking.\nLearn how Social Media impacts SEO.\n\n 
URL:https://usteducation.org/event/b143-seo-has-changed-learn-about-googles-algorithms-and-how-to-optimize-your-website-and-social-media/
LOCATION:https://zoom.us/j/98186300646
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px-25.png
END:VEVENT
END:VCALENDAR