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DTSTART;TZID=America/New_York:20230110T110000
DTEND;TZID=America/New_York:20230110T120000
DTSTAMP:20260425T075811
CREATED:20221028T172401Z
LAST-MODIFIED:20240531T204732Z
UID:10000253-1673348400-1673352000@usteducation.org
SUMMARY:W370: Why Online Community is Your Association's Future: Changing how we Work & Connect (Part 1)
DESCRIPTION:COURSE DESCRIPTION: \nOnline communities are tremendous wellsprings of innovation. They give every association an always-accessible presence\, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging\, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency\, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine.   \n  \nLEARNING OBJECTIVES: \n\n\nLearn techniques to foster a spirit of generosity within your online community. \nLearn options to transform mentorship in your industry. \nLearn how to create year-round engagement opportunities for your exhibitors and partners.
URL:https://usteducation.org/event/w370-why-online-community-is-your-associations-future-changing-how-we-work-connect-part-1/
LOCATION:https://zoom.us/j/94169296785
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Culture/Communication,Data Management,Marketing,Marketing/Member Engagement
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230110T130000
DTEND;TZID=America/New_York:20230110T140000
DTSTAMP:20260425T075811
CREATED:20220915T121150Z
LAST-MODIFIED:20240531T204719Z
UID:10000197-1673355600-1673359200@usteducation.org
SUMMARY:Tips for Growing Social Media Following | Top Factors
DESCRIPTION:COURSE DESCRIPTION: \nRight now\, raise your hand if you’ve ever wondered if you’re posting on social media at the right time and post enough. \nDon’t worry; you’re not alone\, as has plagued marketers since the dawn of social media. \nDuring this session\, we will discuss the correct number of posts to publish daily and their impact on each social media channel. \n  \nLEARNING OBJECTIVES: \n\nLearn the correct numbers of posts to publish daily.\nLearn the impact your posts have on each social media channel.\nLearn the right and wrong times to make your posts.\n\n 
URL:https://usteducation.org/event/tips-for-growing-social-media-following-top-factors/
LOCATION:https://zoom.us/j/97364259941
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Data Management,Data Management,Marketing
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230111T130000
DTEND;TZID=America/New_York:20230111T140000
DTSTAMP:20260425T075811
CREATED:20220804T151055Z
LAST-MODIFIED:20230915T233502Z
UID:10000134-1673442000-1673445600@usteducation.org
SUMMARY:W271: Member Segmentation: The Key to Affordable and Effective Hybrid Events
DESCRIPTION:COURSE DESCRIPTION: \nDuring the pandemic associations pivoted to virtual events as a means to connect and educate members.  As we learn to live with COVID we are now all back to physical\, in-person events\, but are left with the challenge that the average association only gets 15% of members to their annual conference.  How do we affordably implement hybrid to reach a larger audience and ensure that our best content doesn’t miss 85% of our members?  This webinar will discuss the different hybrid models that are emerging to balance cost and workload while addressing the needs of delivering to a much larger audience. \n  \nLEARNING OBJECTIVES: \n\nHow member segmentation can help you plan for hybridizing a conference\nHybrid models that work without blowing the budget or your teams capacity\nUsing event content strategically\, all year long
URL:https://usteducation.org/event/w271-member-segmentation-the-key-to-affordable-and-effective-hybrid-events/
LOCATION:https://zoom.us/j/95977460352
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Workplace
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ORGANIZER;CN="Dan Stevens":MAILTO:dan.stevens@talewinddigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230112T110000
DTEND;TZID=America/New_York:20230112T120000
DTSTAMP:20260425T075811
CREATED:20220804T165510Z
LAST-MODIFIED:20230526T151749Z
UID:10000149-1673521200-1673524800@usteducation.org
SUMMARY:W297: Understanding The Difference Between Lead And Demand Generation
DESCRIPTION:COURSE DESCRIPTION: \nThere’s a tendency to use lead gen and demand gen interchangeably\, yet they are unique tactics that stand on their own when it comes to the buyers journey. \nJoin us as we break down the differences between both processes\, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand the differences between lead gen and demand gen\nLearn how to identify what tactics can be used to drive both types of campaigns\nLearn how to understand the type of technology and data needed to deliver each type of campaign\n\n 
URL:https://usteducation.org/event/w297-understanding-the-difference-between-lead-and-demand-generation/
LOCATION:https://zoom.us/j/96154443823
CATEGORIES:ASSOCIATIONS & NONPROFITS
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230112T130000
DTEND;TZID=America/New_York:20230112T140000
DTSTAMP:20260425T075811
CREATED:20221003T190746Z
LAST-MODIFIED:20230106T160129Z
UID:10000229-1673528400-1673532000@usteducation.org
SUMMARY:W358: Data Analytics Maturity Model: What’s Your Score & What’s Next?
DESCRIPTION:COURSE DESCRIPTION: \nAre data and analytics starting to sound like buzz words? How can associations truly put their data to work? Use a Data Analytics Maturity Model to help you understand your organization’s current state and learn concrete steps you can take to advance your organization’s path to more data-driven decision making. Identify how you compare to your peers in categories such as data culture\, architecture\, leadership\, process\, and more.  \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand your organization’s current state and learn concrete steps you can take to advance your organization’s path to more data-driven decision making.\nLearn how associations truly put their data to work.\nLearn how you compare to your peers in categories such as data culture\, architecture\, leadership\, process\, and more. 
URL:https://usteducation.org/event/w358-data-analytics-maturity-model-whats-your-score-whats-next/
LOCATION:https://zoom.us/j/95373737158
CATEGORIES:ASSOCIATIONS & NONPROFITS
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