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X-WR-CALDESC:Events for UST Education
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DTSTART;TZID=America/New_York:20230207T110000
DTEND;TZID=America/New_York:20230207T120000
DTSTAMP:20260425T080024
CREATED:20221214T174601Z
LAST-MODIFIED:20231013T173642Z
UID:10000280-1675767600-1675771200@usteducation.org
SUMMARY:Newsletter Best Practices: Expert Tips on Engaging Newsletters
DESCRIPTION:COURSE DESCRIPTION: \nAssociation newsletter are one of the most beneficial pieces to your industry\, especially for members and prospects to stay up to date on events\, advocacy\, continuing education\, and more. Email marketing continues to produce the highest ROI among all marketing channels\, so it’s pertinent that your newsletter stays top of mind to your readership.   \n  \nLEARNING OBJECTIVES: \n\nLearn the do’s and don’ts when it comes to your email communication pieces.\nLearn how to determine if your data needs to be cleaned\, and what to look out for in your bounce report.\nLearn how to use your email communications to your advantage with personalization\, surveys and more.
URL:https://usteducation.org/event/newsletter-best-practices-expert-tips-on-engaging-newsletters/
LOCATION:https://zoom.us/j/99009547861
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230207T130000
DTEND;TZID=America/New_York:20230207T140000
DTSTAMP:20260425T080024
CREATED:20221207T215400Z
LAST-MODIFIED:20230217T160604Z
UID:10000278-1675774800-1675778400@usteducation.org
SUMMARY:W390: LEADERSHIP & LEARNING SERIES: Leadership Lessons from Martial Arts
DESCRIPTION:COURSE DESCRIPTION: \nThe martial arts teach discipline\, respect and technique. What can they teach us about leadership? Quite a lot. \nIn this session\, Joanna Pineda\, CEO & Chief Troublemaker of Matrix Group International\, will  share five leadership lessons that she’s learned from studying two martial arts (TaeKwonDo and HapKiDo): When it’s important to trade your black belt for a white belt. How to take a punch. How to lead and how to follow. Always define the next level of achievement (the next belt). Sometimes\, you just have to “do something.” \n  \nLEARNING OBJECTIVES: \n\nLearn why it’s useful to think of your staff as students with different degrees of skill levels (belts).\nLearn how to have a conversation with a staff member who needs to switch jobs or seriously upgrade their skills (change to a new martial art).\nLearn how to teach your staff that they can be and should be leaders and followers at the same time.
URL:https://usteducation.org/event/w390-leadership-learning-series-leadership-lessons-from-martial-arts/
LOCATION:https://zoom.us/j/98489319079
CATEGORIES:ASSOCIATIONS & NONPROFITS
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230208T110000
DTEND;TZID=America/New_York:20230208T120000
DTSTAMP:20260425T080024
CREATED:20230105T210722Z
LAST-MODIFIED:20231013T172305Z
UID:10000300-1675854000-1675857600@usteducation.org
SUMMARY:Important Cybersecurity Questions to Ask Your IT Team
DESCRIPTION:COURSE DESCRIPTION: \nThe threats\, risks\, and potential solutions within cybersecurity are changing faster than any other area of technology.  As critical as this topic is for an organization’s future and brand reputation\, it is one of the least understood by organization leaders.  This webinar cuts through the tech-talk and explains the must-know facts about cybersecurity risks\, what leaders need to understand\, what questions to ask\, and how to ensure your IT team is headed in the right direction at an adequate pace. \n  \nLEARNING OBJECTIVES: \n\nWhat’s driving this surge in cybersecurity incidents?\nIs phishing really that big of a risk and is training that important?\nDoes AI have anything to do with cyber risk?\nHow can I understand if our IT team is doing the right thing?\nHow do I know if we’re doing enough?
URL:https://usteducation.org/event/important-cybersecurity-questions-to-ask-your-it-team/
LOCATION:https://zoom.us/j/98614262537
CATEGORIES:ASSOCIATIONS & NONPROFITS
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230209T110000
DTEND;TZID=America/New_York:20230209T120000
DTSTAMP:20260425T080024
CREATED:20221206T174453Z
LAST-MODIFIED:20231013T170309Z
UID:10000271-1675940400-1675944000@usteducation.org
SUMMARY:Latest AI Marketing Trends: Cutting Edge Tools & Strategies
DESCRIPTION:COURSE DESCRIPTION: \nAre you a marketer who is ready to infuse AI into your organization’s strategy and infuse next-generation tech? Are you thinking about implementing AI but have no idea where to start? In this session\, participants will learn about low lift\, low cost AI tools they can begin experimenting with right away at their organizations\, which are specific to the marketing\, membership\, and communications functions. The session will include information centered around AI marketing tools\, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; image and other content generation tools; and AI-powered audio editing tools. \n  \nLEARNING OBJECTIVES: \n\nGain an overview of the current Marketing Artificial Intelligence landscape.  \nLearn marketing Artificial Intelligence tools you can begin using right now to optimize your marketing strategy.\nLearn how to embark upon easy Marketing Artificial Intelligence experiments and use Marketing AI to enhance your processes and make workflows less time consuming.
URL:https://usteducation.org/event/latest-ai-marketing-trends-cutting-edge-tools-strategies/
LOCATION:https://zoom.us/j/99153128853
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230209T130000
DTEND;TZID=America/New_York:20230209T140000
DTSTAMP:20260425T080024
CREATED:20220804T174214Z
LAST-MODIFIED:20240531T212718Z
UID:10000157-1675947600-1675951200@usteducation.org
SUMMARY:What is Credit Card Processing | Best Practices
DESCRIPTION:COURSE DESCRIPTION: \n\nCredit card processing or Merchant Services is widely used by businesses and nonprofit organizations.  One can hardly image today going through life without being able to purchase goods and services without using a credit card.\n \nIn spite of its ubiquitousness in commerce\, there are a lot of things that organizations are not being told about credit card processing (aka Merchant Services).  If you know some important things that you are NOT being told today by your service provider (or in the general media)\, you would have greater opportunities for data security\, cost savings\, and process improvements (i.e.\, eliminating manual processes).\n\n \n\n\n\n\nLEARNING OBJECTIVES: \n\n\n\nLearn about 4 important payment trends which emerged from the pandemic.\nLearn two key changes you should make in 2022 with your payment and credit card collection practices.\nUnderstand Credit card fees — what you are NOT being told and why that is costing your organization money.\nLearn alternatives to credit card collections — the ecosystem that supports Visa/MasterCard and AMEX definitely don’t want you to know this.\nLearn PCI compliance and security issues for 2022 — why are you not aware of this.\nLearn how to do an RFP for Merchant Services — an outline that you can use today.
URL:https://usteducation.org/event/what-is-credit-card-processing-best-practices/
LOCATION:https://zoom.us/j/98557415641
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Finance,Finance,Payments/PCI Compliance,Payments/PCI Compliance
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