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X-WR-CALDESC:Events for UST Education
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DTSTART;TZID=America/New_York:20230214T130000
DTEND;TZID=America/New_York:20230214T140000
DTSTAMP:20260602T205712
CREATED:20221216T213059Z
LAST-MODIFIED:20231013T173942Z
UID:10000282-1676379600-1676383200@usteducation.org
SUMMARY:Technology Ecosystems: Navigating Tools in Your Association
DESCRIPTION:COURSE DESCRIPTION: \nLike the dating industry\, an association technology ecosystem offers a wide range of options and diverse personalities. One major challenge faced by both is inadequate communication. Establishing compatibility is crucial. This webinar will delve into the steps necessary to achieve harmony among various association technology systems and provide value to members that will foster long-lasting love. \n  \nLEARNING OBJECTIVES: \n\nBeing Purposeful with your Data – What to capture? When and how to ask? How many people are you losing because you’re asking for too much? What is required and not?\nCompatibility Requires a Shared Language – Are you speaking the same language and using the same terminology across systems and the keys to a unified taxonomy?\nUse Data to Drive Desired Activities – Starting with the end in mind. What do you need to do to personalize the member experience across channels?
URL:https://usteducation.org/event/technology-ecosystems-navigating-tools-in-your-association/
LOCATION:https://zoom.us/j/94969742783
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Website-Graphics-December-June-2023-3.png
ORGANIZER;CN="Jake Toohey":MAILTO:jtoohey@adagetech.com
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DTSTART;TZID=America/New_York:20230215T110000
DTEND;TZID=America/New_York:20230215T120000
DTSTAMP:20260602T205712
CREATED:20221026T143103Z
LAST-MODIFIED:20231013T164935Z
UID:10000243-1676458800-1676462400@usteducation.org
SUMMARY:Understanding Economic Trends in Business | Key Insights
DESCRIPTION:COURSE DESCRIPTION: \nIn the midst of volatility\, inflation\, rising interest rates\, and many other economic factors\, the economy looks to be heading south quickly. At least that’s what we’re hearing – but what does the data say? In this session we’ll take a look at real economic data that will help give us a clearer picture of what to expect in the economy. We’ll then turn toward strategies to overcome these coming obstacles. \n  \nLEARNING OBJECTIVES: \n\nUnderstand data-driven economic trends\nLearn what economists are forecasting for the remainder of this year\nDevelop strategies to overcome coming economic challenges
URL:https://usteducation.org/event/understanding-economic-trends-in-business-key-insights/
LOCATION:https://zoom.us/j/92966735066
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Matt-.png
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DTSTART;TZID=America/New_York:20230215T130000
DTEND;TZID=America/New_York:20230215T140000
DTSTAMP:20260602T205712
CREATED:20221220T210348Z
LAST-MODIFIED:20231013T164045Z
UID:10000291-1676466000-1676469600@usteducation.org
SUMMARY:Effective Member Relationship Management Strategies
DESCRIPTION:COURSE DESCRIPTION: \nYou might not have thought about membership like this before: you’re in a relationship with each of your members! After you have DTR’d (Defined the Relationship\, a.k.a. they join)\, that’s when the effort begins. To have a successful relationship\, you have to learn more about one another\, discover likes and dislikes\, and deliver accordingly. \n  \nLEARNING OBJECTIVES: \n\nTechniques for Listening to members throughout the member lifecycle.\nHow to shift your association’s approach to be more Open-minded when it comes to member input and feedback.\nOpportunities to demonstrate Value at unique communication touch points during the year.\nHow making it about your partner (the member)\, and not you (the association)\, results in long-term Engagement and dedication to your organization.
URL:https://usteducation.org/event/effective-member-relationship-management-strategies/
LOCATION:https://zoom.us/j/93132673657
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230216T110000
DTEND;TZID=America/New_York:20230216T120000
DTSTAMP:20260602T205712
CREATED:20221205T172800Z
LAST-MODIFIED:20231013T165044Z
UID:10000267-1676545200-1676548800@usteducation.org
SUMMARY:Video Campaign Examples: What Are The Best Practices?
DESCRIPTION:COURSE DESCRIPTION: \nVideo is totally dominating today\, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue\, you need to include member-driven video in your strategy.  \n  \nUsing video best practices and real-world examples from associations who are already putting these ideas into action\, Chad Alger-Hardt\, VP of Marketing at Gather Voices and Kaitlan Arndt\, Associate Director of Marketing at Gather Voices\, will guide association leaders through the process of building an accessible\, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.  \n  \nLEARNING OBJECTIVES: \n\nSummarize the process of planning\, executing\, and optimizing member-generated video campaigns to achieve revenue-based outcomes.\nAssess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\nDesign an actionable strategic plan for creating and distributing member-driven video content.
URL:https://usteducation.org/event/video-campaign-examples-what-are-the-best-practices/
LOCATION:https://zoom.us/j/97978140595
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Website-Graphics-December-June-2023-1-2.png
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