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DTSTART;TZID=America/New_York:20230926T130000
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DTSTAMP:20230927T165104Z
CREATED:20230608T195356Z
LAST-MODIFIED:20230927T165104Z
UID:10000446-1695733200-1695736800@usteducation.org
SUMMARY:B196: SEO Crash Course: It's Not Just Keywords
DESCRIPTION:COURSE DESCRIPTION: \nSearch engine optimization (SEO) can be a daunting task for any business or website owner\, but mastering it is crucial for online success. Many believe that SEO is all about choosing the right keywords and hoping for the best. However\, in reality\, it’s far more complex than that. To properly optimize your website\, you must also focus on technical SEO\, on-page SEO\, and off-page SEO (link building). Conducting thorough keyword research is essential\, but it’s just the beginning. Technical SEO ensures that your website is optimized for search engine crawlers\, while on-page SEO focuses on content and website structure. Off-page SEO involves building relationships with other websites through backlinks to increase your page authority. To give your website the best chance of appearing at the top of search engine results\, it’s important to take a well-rounded approach to SEO. \n  \nLEARNING OBJECTIVES: \n– Keyword Research\n– Technical SEO\n– On-Page SEO\n– Off-Page SEO (Link Building) \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b196-seo-crash-course-its-not-just-keywords/
LOCATION:https://zoom.us/j/98197369875
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Michael-2.png
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DTSTART;TZID=America/New_York:20230927T130000
DTEND;TZID=America/New_York:20230927T140000
DTSTAMP:20230928T183027Z
CREATED:20230315T175234Z
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UID:10000389-1695819600-1695823200@usteducation.org
SUMMARY:B181: 2024 Prediction: The AI Leapfrog Year for Associations
DESCRIPTION:COURSE DESCRIPTION: \n\n\n\n\n\n\n\n\nIn the last 25 years\, organizations and members have connected online. In just less than a year\, generative AI has transformed the way technology is being built. We predict in 2024\, many associations are primed for a leapfrog kind of year\, where they jump from barely using AI to making it a core part of their nondues revenue strategy. We are experiencing a software revolution where association staff\, members\, and industry partners will merge together in online marketplaces where business\, knowledge sharing\, and connection will be a seismic shift in how we “associate.” \nJoin the team at Qiqo (Quality-in\, Quality-out) to hear how an online\, association-specific marketplace can open up new possibilities for how your members connect with industry partners on their own terms. \n\n\n\n\n\n\n\n\n  \nLEARNING OBJECTIVES: \n\n\n\n\n\n●  Explore the dynamics of word-of-mouth marketing and identify strategies to supercharge it.\n●  Design peer-to-peer knowledge sharing sessions for your members that require minimal pre-work\, yet provide deeper engagement.\n●  Brainstorm ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b181-2024-prediction-the-ai-leapfrog-year-for-associations/
LOCATION:https://zoom.us/j/97546686455
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Sandra-.png
ORGANIZER;CN="Sandra Nam":MAILTO:sandra@qiqochat.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230928T130000
DTEND;TZID=America/New_York:20230928T140000
DTSTAMP:20231002T190825Z
CREATED:20230825T153940Z
LAST-MODIFIED:20231002T190825Z
UID:10000465-1695906000-1695909600@usteducation.org
SUMMARY:W469: Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this fast paced and engaging presentation\, Fíonta Artificial Intelligence expert Dr. Lisa Rau will demystify generative AI and its applicability for association business processes. After an overview of the technology and current offerings\, we will highlight the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold.  Pros and cons\, including the many risks of this game-changing technology will be highlighted. \n  \nLEARNING OBJECTIVES: \n\n• Get up to speed on the current and future uses of Generative AI and Chat GPT for Associations\n• Learn how to efficiently assess business value across all association processes\n• Discover the advantages associated with applying Generative AI technology to streamline workflows\n• Keep your association ahead of the curve by learning about potential risks & challenges\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w469-generative-ai-and-chat-gpt-uses-pros-and-cons-for-associations/
LOCATION:https://zoom.us/j/97173257679
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Lisa-.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230928T150000
DTEND;TZID=America/New_York:20230928T160000
DTSTAMP:20231002T195903Z
CREATED:20230731T172512Z
LAST-MODIFIED:20231002T195903Z
UID:10000462-1695913200-1695916800@usteducation.org
SUMMARY:W466: CRM for Membership Organizations – How Horizontal Platforms Deliver more Functionality and Drive More Value
DESCRIPTION:COURSE DESCRIPTION: \nWe will review the functionality and flexibility of horizontal CRM platforms for membership organizations\, and highlight the advantages over vertical software options. \n  \nLEARNING OBJECTIVES: \nLearn about how horizontal CRM platforms can extend your capabilities through: \n• Platform vs. Product\n○ Customizable solution vs. a vertical product \n• Marketing capabilities\n○ Marketing automation\n○ Member Segmentation\n○ Social Marketing \n• Data Collection and Reporting\n○ Surveys\n○ Form Management \n• Financial Connection\n○ Visibility of ERP data\n○ Automated processes \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w466-crm-for-membership-organizations-how-horizontal-platforms-deliver-more-functionality-and-drive-more-value/
LOCATION:https://zoom.us/j/91932653759
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/07/Anthony-and-Eric-1-1.png
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