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DTSTART;TZID=America/New_York:20240123T110000
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DTSTAMP:20260424T113651
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UID:10000485-1706007600-1706011200@usteducation.org
SUMMARY:The United States of Associations
DESCRIPTION:COURSE DESCRIPTION: \nThe United States of Associations seeks to assemble association professionals from across the country for a fast-paced exchange of ideas. Representatives from as many as all 50 states (and possibly US territories and other countries as well!) will get up to 1 minute each to highlight a trend\, resource\, book\, webinar series\, podcast\, or new product or conference. The focus will range from online communities to ways to recognize members and from creating engaging events to effective advocacy efforts. It all comes down to what participants bring to the session from what they’re seeing\, hearing\, experiencing\, and learning. Join us and be prepared to take lots of notes and leave with new connections and fresh ideas!\n  \nLEARNING OBJECTIVES: \n\n– The collective wisdom of association professionals leads to game-changing insights.\n– Get the best of what association executives are reading\, listening to\, and watching.\n– Discover unique and transformative ways to engage members and attendees.\n– Find guidance for 2024 initiatives and new perspectives on current challenges.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w474-the-united-states-of-associations/
LOCATION:https://zoom.us/j/92368854326
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Jay24.png
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DTSTART;TZID=America/New_York:20240123T130000
DTEND;TZID=America/New_York:20240123T140000
DTSTAMP:20260424T113651
CREATED:20231223T184515Z
LAST-MODIFIED:20240306T170040Z
UID:10000509-1706014800-1706018400@usteducation.org
SUMMARY:Building Your 2024 Video Strategy: A Guide for Associations
DESCRIPTION:COURSE DESCRIPTION: \nVideo is totally dominating today\, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue\, you need to include member-driven video in your strategy.   Using video best practices and real-world examples from associations who are already putting these ideas into action\, Michael Hoffman from Gather Voices will guide association leaders through the process of building an accessible\, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.   \n  \nLEARNING OBJECTIVES: \n\nLearn how to summarize the process of planning\, executing\, and optimizing member-generated video campaigns to achieve revenue-based outcomes.\nLearn to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\nLearn how to design an actionable strategic plan for creating and distributing member-driven video content.\n\nTO WATCH THIS WEBINAR ON THE MEDIA LIBRARY CLICK HERE!
URL:https://usteducation.org/event/w485-building-your-2024-video-strategy-a-guide-for-associations/
LOCATION:https://zoom.us/j/92761262149
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240124T130000
DTEND;TZID=America/New_York:20240124T140000
DTSTAMP:20260424T113651
CREATED:20230814T191718Z
LAST-MODIFIED:20240116T221043Z
UID:10000463-1706101200-1706104800@usteducation.org
SUMMARY:The End of Expertise and How Associations Must Adapt
DESCRIPTION:COURSE DESCRIPTION: \nAmericans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated. \nAssociations have long been trusted organizations for knowledge\, research\, and yes\, political advocacy. How are associations faring in this increasingly hostile environment? \nJoin us for a lively discussion about the end of expertise. Our guests will discuss: \n\n– How industries are being disrupted by the public’s lack of trust in our institutions\n– How associations are being affected by this same trends\n– How associations are modifying their services to maintain their credibility and retain members’ trust\n– What organizations are doing to keep their organizations safe spaces for facts\, open discussion\, and expertise.\n\n  \nLEARNING OBJECTIVES: \n\n– Understand how cultural attitudes towards experts affect associations\n– Learn ways to maintain credibility among members and the public\n– Learn how associations are adapting in this environment
URL:https://usteducation.org/event/b201-the-end-of-expertise-and-how-associations-must-adapt/
LOCATION:https://zoom.us/j/94790300630
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Joanna24.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240124T150000
DTEND;TZID=America/New_York:20240124T160000
DTSTAMP:20260424T113651
CREATED:20231018T201630Z
LAST-MODIFIED:20240531T194707Z
UID:10000486-1706108400-1706112000@usteducation.org
SUMMARY:Implementing Accreditation Solutions in the Power Platform
DESCRIPTION:COURSE DESCRIPTION: \nIn this session\, we’ll explore how Cloudwell has innovatively implemented solutions for accreditors of various scales using the Power Platform and Dynamics 365. Key focuses will be:\n\n– Utilizing Model Driven apps for efficient accreditation record-keeping.\n– Leveraging automation for data compilation\, document creation\, and correspondence.\n– Enhancing client interactions through interactive Power Pages portals.\n\n  \nLEARNING OBJECTIVES: \n\n– Maximizing M365 for Non-Profits: Strategies to help non-profits fully utilize their M365 investment for greater cost efficiency and impact.\n– Leveraging Low-Code and No-Code Solutions: How to use Microsoft 365’s low-code and no-code solutions to seamlessly integrate with existing apps like Outlook\, Teams\, and SharePoint.\n– Extending Power Platform with Portals: Techniques to use Power Platform portals for enabling members to securely self-service information in real-time.\n– Document Automation: Harness the capabilities of Power Automate to implement robust document automation solutions\, saving time and money for organizations.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b204-implementing-accreditation-solutions-in-the-power-platform/
LOCATION:https://zoom.us/j/92481013890
CATEGORIES:B2B/B2G,Business Strategy,Data Management,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/10/Chris24-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240125T110000
DTEND;TZID=America/New_York:20240125T120000
DTSTAMP:20260424T113651
CREATED:20230329T183807Z
LAST-MODIFIED:20240531T204140Z
UID:10000403-1706180400-1706184000@usteducation.org
SUMMARY:HubSpot for Associations
DESCRIPTION:COURSE DESCRIPTION: \nYour marketing team may have name dropped it (more than once). You may be thinking that HubSpot is a platform that sounds great for for-profit businesses like retailers\, but your association doesn’t have traditional sales staff. In fact\, HubSpot is perfect for any association looking to drive conversions on non dues revenue programming. It’s an omnichannel growth and engagement platform membership that empowers associations to increase diversified revenue streams while applying smart digital marketing tactics. Join us as we share how associations can use the HubSpot platform to build both member engagement and growth. \n  \nLEARNING OBJECTIVES: \n\n– Why omnichannel marketing is the most effective way to recruit and engage with multi-generational members\n– How associations can leverage both marketing AND sales automation tactics to create meaningful and scalable results\n– How to determine if your association is ready for true digital transformation\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w440-hubspot-for-associations/
LOCATION:https://zoom.us/j/92494499442
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Maneesha24.png
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