BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240430T110000
DTEND;TZID=America/New_York:20240430T120000
DTSTAMP:20260523T170757
CREATED:20240305T201211Z
LAST-MODIFIED:20240502T184746Z
UID:10000554-1714474800-1714478400@usteducation.org
SUMMARY:3 Types of Content Every Association Needs to Grow Membership
DESCRIPTION:COURSE DESCRIPTION: \nA healthy and robust membership cycle happens when you bring in a steady stream of qualified prospects\, convert those prospects into new members\, and then retain those new members. You accomplish this through your content. In this webinar\, we will review a fictional case study of an association for CPAs\, and you will learn the three types of content every association needs to grow and strengthen its membership. \n  \nLEARNING OBJECTIVES: \n\nLearn how to take your existing content and use it to generate new membership leads\nLearn what conversion content is and how you can use it to address objections to joining\nLearn what the key criteria’s are for creating content that retains members\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w507-3-types-of-content-every-association-needs-to-grow-membership/
LOCATION:https://zoom.us/j/94692657362
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/Leona24-1.png
ORGANIZER;CN="Leona Dalavai Scott":MAILTO:leona@jepmarcom.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240502T110000
DTEND;TZID=America/New_York:20240502T120000
DTSTAMP:20260523T170757
CREATED:20240207T174133Z
LAST-MODIFIED:20240506T152220Z
UID:10000538-1714647600-1714651200@usteducation.org
SUMMARY:Cold to Sold: Mastering the Art of Conversational Prospecting
DESCRIPTION:COURSE DESCRIPTION: \nAre your sales outreach efforts getting ignored in a competitive market? Transform your strategy by mastering the art of human-to-human prospecting. This session will guide you away from aggressive sales tactics and pitch-slapping\, towards building genuine relationships through meaningful dialogue. \nDiscover how AI can help you identify what prospects care about\, enabling you to initiate conversations that are both relevant and welcome. This isn’t about automating outreach; it’s about making each interaction count\, significantly increasing response rates. \nThis session will help you dramatically boost outbound sales effectiveness. It’s ideal for Microsoft partners – both resellers and ISVs who need to grow your sales pipeline. \n  \nLEARNING OBJECTIVES: \nYou will learn how to: \n\nEmbrace a Human-to-Human Prospecting Strategy: Enhance your outreach with genuine\, personal dialogue.\nAvoid Pitch-Slapping: Engage clients in dialogue\, avoiding aggressive sales tactics.\nUse AI to Find Conversation Starters: Leverage AI tools to start conversations without losing the human touch.\nMaximize Sales by Building Trust: Cultivate trust in every interaction\, enhancing the prospects’ likelihood to purchase.\nNote: This session includes a workbook to help you implement what you learn. It includes examples\, templates\, and sample AI prompts to get you started.\n\nTo Watch This Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/24513-b213-cold-to-sold-mastering-the-art-of-conversational-prospecting/
LOCATION:https://zoom.us/j/93334120390
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Jon24-1.png
ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com
END:VEVENT
END:VCALENDAR