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DTSTART;TZID=America/New_York:20241203T130000
DTEND;TZID=America/New_York:20241203T140000
DTSTAMP:20260522T185729
CREATED:20240916T134627Z
LAST-MODIFIED:20241204T155924Z
UID:10000621-1733230800-1733234400@usteducation.org
SUMMARY:How to Craft Your Responsible AI Policy
DESCRIPTION:COURSE DESCRIPTION: \nGenerative AI has exploded into the business world with wide-ranging disruptive potential. As associations grapple with how to incorporate AI into their working practices\, often the very first step is to craft a good Responsible AI policy which will provide parameters for staff usage of new tools as well as identify the organization’s position on the often thorny ethical questions involved in using AI. Wary of getting started without a policy in place? In this hands-on\, collaborative session\, we’ll walk you through step by step how to write your own AI policy and guidelines – and you’ll hear from peers how they are thinking through the big questions around the dangers and benefits of AI in their own organizations. \n  \nLEARNING OBJECTIVES: \nIdentify key elements that belong in a responsible AI policy \nAnalyze different different approaches to writing AI guidelines \nDevelop a policy template to use right away when you get back to the office. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-to-craft-your-responsible-ai-policy/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/MaddieTori24-3.png
ORGANIZER;CN="Maddie Grant%2C CAE":MAILTO:maddie@propelnow.co
LOCATION:https://usteducation.org/event/how-to-craft-your-responsible-ai-policy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T110000
DTEND;TZID=America/New_York:20241204T120000
DTSTAMP:20260522T185729
CREATED:20241004T123402Z
LAST-MODIFIED:20241205T150241Z
UID:10000630-1733310000-1733313600@usteducation.org
SUMMARY:Navigating the Looming Membership Cliff: Insights From Association CEOs
DESCRIPTION:COURSE DESCRIPTION: \nWe hear a lot about the “enrollment cliff” in the news\, but there’s another looming crisis that hasn’t received as much attention—the “membership cliff” facing many associations. With factors like retirements\, industry shifts\, and private equity buyouts causing members to leave or exit their fields\, associations are at risk of losing significant portions of their member base in the coming years. \nJoin us for a thought-provoking conversation with several association CEOs who are confronting this challenge head-on. Discover how they identified the warning signs\, what’s causing this membership cliff in their industries\, and—most importantly—what they are doing to retain members\, engage younger generations\, and evolve their value propositions for the future. \n  \nLEARNING OBJECTIVES: \nAnalyze the key drivers behind the impending membership cliff and evaluate its potential impact on associations. \nExamine strategies association leaders are implementing to retain members and attract new ones in the face of this challenge. \nAssess how associations are adapting their membership models to prepare for long-term sustainability. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/JoannaMichael24-1.png
LOCATION:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T130000
DTEND;TZID=America/New_York:20241204T140000
DTSTAMP:20260522T185729
CREATED:20241009T155926Z
LAST-MODIFIED:20241205T142950Z
UID:10000633-1733317200-1733320800@usteducation.org
SUMMARY:Transforming Member Experiences With AI Marketing
DESCRIPTION:COURSE DESCRIPTION: \nAre you a forward-thinking leader in charge of digital innovation in your organization? Whether you’re taking your first steps into AI or looking to expand your existing expertise\, this session is designed for those eager to unlock the full potential of AI in marketing. \nThis workshop will introduce you to a carefully curated selection of intuitive\, powerful AI tools specifically developed for the unique challenges of modern marketing. These cutting-edge solutions are crafted to enhance your effectiveness in marketing\, advertising\, and communications across diverse audiences and platforms. \n  \nLEARNING OBJECTIVES: \nLeverage AI technologies for SEO optimization and gain insights into current search trends and volume recommendations. \nDiscover how AI can dramatically improve your emails’ timing\, content\, and personalization\, ensuring maximum engagement. \nExplore AI solutions for generating and refining textual and visual content that resonates with your target audience while maintaining brand consistency across different markets. \nUncover AI applications that streamline the creation and optimization of visual content\, adapting to various cultural nuances and preferences. \nUtilize AI to elevate your campaigns’ audio elements\, from podcast production to multimedia advertisements. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T110000
DTEND;TZID=America/New_York:20241205T120000
DTSTAMP:20260522T185729
CREATED:20241108T194756Z
LAST-MODIFIED:20241206T105413Z
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SUMMARY:Fueling Growth: Strategies for New Member Acquisition
DESCRIPTION:COURSE DESCRIPTION: \nNew member acquisition isn’t just a metric—it’s a key driver of your association’s long-term success and influence. By reaching new audiences and building strong connections from day one\, your association can achieve greater impact and relevance. \nIn this webinar\, we’ll discuss how attracting new members can transform your association\, expanding your reach and strengthening your community. Join us as we explore: \n– The importance of building strong relationships with prospects to create a foundation for long-term membership\n– The secret to identifying hidden potential members within your existing database\n– How to gather key insights from prospects to craft messages that resonate and inspire action\n– Real-life case studies of acquisition campaigns that have delivered measurable success \n  \nLEARNING OBJECTIVES: \nExplain how effective relationship-building with prospects can establish a strong foundation for long-term membership growth. \nApply techniques to identify and engage hidden potential members within your association’s existing database. \nDevelop targeted messaging based on prospect insights to drive meaningful engagement and successful acquisition. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/dave24.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
LOCATION:https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T130000
DTEND;TZID=America/New_York:20241205T140000
DTSTAMP:20260522T185729
CREATED:20241112T175256Z
LAST-MODIFIED:20241206T110747Z
UID:10000646-1733403600-1733407200@usteducation.org
SUMMARY:Harnessing Data & Analytics for Effective Leadership
DESCRIPTION:Course Description:  \nModern leaders are not just visionaries thinking of what could be\, they’re strategic thinkers with concrete plans. They leverage data and analytics to make informed decisions\, drive innovation\, and achieve organizational goals\, all while thinking big for the future. In this session\, the industry experts at Association Analytics will share how leaders can use data and analytics to enhance your leadership capabilities\, drive their organization towards greater success\, and prepare to lead in the digital age. \nFrom defining important terms to lessons in aligning strategy\, data\, and execution\, to the wrinkles and bumps along the road to a modern association as well as a look to the future of what could be\, this session is sure to enlighten any interested industry executive. \n  \nLearning Objectives: \nExplain Key Data and Analytics Concepts for Strategic Leadership \nApply Data-Driven Strategies with Organizational Goals \nAnalyze and Address Common challenges in Data-Driven Leadership \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/harnessing-data-analytics-for-effective-leadership/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/MerrittJulie24.png
LOCATION:https://usteducation.org/event/harnessing-data-analytics-for-effective-leadership/
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