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DTSTART;TZID=America/New_York:20250114T110000
DTEND;TZID=America/New_York:20250114T120000
DTSTAMP:20260403T154608
CREATED:20241024T165229Z
LAST-MODIFIED:20250115T113452Z
UID:10000640-1736852400-1736856000@usteducation.org
SUMMARY:Crash Course: AI Prompting for Marketers
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCOURSE DESCRIPTION: \nWhether you are embracing AI in your marketing strategy or skeptical\, this session will help you better understand some use cases\, how to use AI in your Marketing\, and how to prompt like a pro to get quality from AI. \nPrompting is crucial to getting great content or themes from AI. During this crash course\, we will discuss what prompting is\, why it’s so important\, and ways to get better and better at it for 2025. \nLEARNING OBJECTIVES: \nLearn how to embrace AI for your marketing to get real results in 2025 \nUnderstand the key principles behind prompting to drive your preferred outcomes \nIdentify new use-cases for AI in your everyday marketing work to increase efficiency and time management \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
CATEGORIES:B2B/B2G,Marketing,Marketing,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Sam24-2.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
LOCATION:https://usteducation.org/event/crash-course-ai-prompting-for-marketers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250114T130000
DTEND;TZID=America/New_York:20250114T140000
DTSTAMP:20260403T154609
CREATED:20241213T191201Z
LAST-MODIFIED:20250115T124205Z
UID:10000659-1736859600-1736863200@usteducation.org
SUMMARY:Understanding the Competition: Jump-Start Your Association’s Sponsorship Program
DESCRIPTION:Course Description:  \nNot too many years ago\, companies sponsored associations out of a sense of obligation: Companies said\, “we’ve been a sponsor for years”; associations offered the veiled threat\, “if your company doesn’t sponsor\, members will think your company is going out of business”. However\, all that has changed! There is fierce competition for the dollars and the attention of your association’s corporate sponsors. This webinar will equip you with the tools to understand the outshine your competition\, ensuring your sponsorship program stands out. \n  \nLearning Objectives: \nIdentify and categorize the top 6 types of competitors for corporate sponsorship dollars. \nDescribe how to create a list of competitors and use that list to create an action plan \nEvaluate reasons why companies might choose the competitors over your association \nDevelop a compelling value proposition to win and retain sponsors \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/understanding-the-competition-jump-start-your-associations-sponsorship-program/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/BruceBarbara25.png
ORGANIZER;CN="Bruce Rosenthal":MAILTO:bruce@brucerosenthal.associates
LOCATION:https://usteducation.org/event/understanding-the-competition-jump-start-your-associations-sponsorship-program/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250115T130000
DTEND;TZID=America/New_York:20250115T140000
DTSTAMP:20260403T154609
CREATED:20241018T190944Z
LAST-MODIFIED:20250116T163038Z
UID:10000637-1736946000-1736949600@usteducation.org
SUMMARY:Video in the Age of AI
DESCRIPTION:COURSE DESCRIPTION: \nJoin Michael Hoffman\, CEO of Gather Voices and a leading expert in digital marketing\, for a compelling session on “Video in the Age of AI.” \nDiscover how AI can enhance and streamline various aspects of community-driven video marketing campaigns\, including content creation\, personalization\, distribution\, and analytics. Learn how the age of AI will change what kind of content people are exposed to and what content will cut through the noise. \nMichael will distill his extensive experience into practical strategies for leveraging video to boost engagement and build community. \nWith a background spanning technology innovation\, social cause video\, and digital marketing strategy\, Michael offers invaluable insights into creating impactful video content. This session is a must-attend for those looking to harness the combined power of AI and authentic storytelling to elevate their engagement strategy. \n  \n  \nLEARNING OBJECTIVES: \nLearn how AI will change the way people engage online \nSummarize the process of planning\, executing\, and optimizing user-generated video campaigns to support a campaign’s strategic objectives \nIdentify the AI-powered tools that will accelerate the impact of video campaigns \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/video-in-the-age-of-ai/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
LOCATION:https://usteducation.org/event/video-in-the-age-of-ai/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250116T110000
DTEND;TZID=America/New_York:20250116T120000
DTSTAMP:20260403T154609
CREATED:20241223T205326Z
LAST-MODIFIED:20250117T162321Z
UID:10000661-1737025200-1737028800@usteducation.org
SUMMARY:Building Your Leadership Brand
DESCRIPTION:Course Description:  \nBuilding a leadership brand is essential for distinguishing yourself in a competitive landscape\, as it reflects your unique strengths\, values\, and vision. To develop a strong leadership brand\, focus on three key takeaways: first\, identify your core value proposition by understanding what sets you apart from other leaders and aligning your capabilities with organizational needs; second\, demonstrate consistent authenticity by ensuring your actions align with your stated values to build trust; and third\, emphasize measurable impact by connecting your leadership style to tangible results and continuously evolving based on feedback. Ultimately\, your leadership brand is a dynamic representation of your professional journey and a promise of the unique value you bring to your team and organization. \n  \nLearning Objectives: \nArticulate your core value proposition: identify your unique strengths\, understand what differentiates you from other leaders\, align your personal capabilities with organizational needs \nExhibit consistent authenticity: ensure your actions match your stated values; build trust through predictable\, genuine behavior; let your true leadership style shine through \nDrive measurable impact: connect your leadership approach to tangible results; show how your brand drives organizational success; continuously evolve based on feedback and performance \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/building-your-leadership-brand/
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/Jennifer24-2.png
ORGANIZER;CN="Jennifer Dalton":MAILTO:jendalton@brandmirror.com
LOCATION:https://usteducation.org/event/building-your-leadership-brand/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250116T130000
DTEND;TZID=America/New_York:20250116T140000
DTSTAMP:20260403T154609
CREATED:20241206T170318Z
LAST-MODIFIED:20250117T194931Z
UID:10000648-1737032400-1737036000@usteducation.org
SUMMARY:How Futures-Thinking Empowers Leaders to Make Better Decisions Today
DESCRIPTION: \nCPE Eligible\nCAE Eligible\n  \n  \nCourse Description:  \nHow can you and your volunteer leaders best prepare for ongoing environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. This wide-ranging conversation will cover key points such as how to proactively lead your board and staff colleagues toward a futures mindset; the power and importance of creating a future-focused organizational culture\, overcoming resistance to change\, and much more! \n  \nLearning Objectives: \nExplain the practice of foresight and its relevance to leadership. \nIdentify ways association executives can introduce foresight within their organizations. \nDiscuss the successes and challenges panelists have experienced with foresight practices. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/how-futures-thinking-empowers-leaders-to-make-better-decisions-today/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/12/KristineMelodyStevenGene25-1.png
LOCATION:https://usteducation.org/event/how-futures-thinking-empowers-leaders-to-make-better-decisions-today/
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