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X-WR-CALDESC:Events for UST Education
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DTSTART;TZID=America/New_York:20250610T130000
DTEND;TZID=America/New_York:20250610T140000
DTSTAMP:20260403T181715
CREATED:20250411T110158Z
LAST-MODIFIED:20250611T094309Z
UID:10000698-1749560400-1749564000@usteducation.org
SUMMARY:AI in Hiring: Why Human Resources Is Still Human
DESCRIPTION:Course Description:  \nArtificial Intelligence is rapidly transforming the hiring landscape—from resume screening and candidate sourcing to interview scheduling and skills assessments. But while AI can streamline processes and enhance efficiency\, it’s no replacement for the human touch. In this session\, Jaime Hirschfeld\, Director of Client Sales and Services at FlexProfessionals\, will explore how organizations can use AI tools to enhance\, not replace\, the relationships and insights that drive effective hiring. \nDrawing on her experience at FlexProfessionals\, Jaime will share real-world examples and best practices for balancing technology with the empathy\, intuition\, and judgment that only humans bring to hiring. \nWhether you’re an HR leader\, recruiter\, or business executive\, you’ll leave this session with a deeper understanding of how to leverage AI responsibly\, partner effectively with staffing firms\, and keep the “human” at the center of human resources. \n  \nLearning Objectives: \nUnderstand the current and emerging uses of AI in the hiring process and how it impacts recruiting workflows. \nIdentify the limitations and potential risks of AI in hiring\, including bias\, privacy concerns\, and candidate experience. \nLearn strategies for integrating AI tools while maintaining a human-centered approach to ensure ethical\, inclusive\, and effective hiring. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/ai-in-hiring-why-human-resources-is-still-human/
LOCATION:zoom.us/j/95575593577
CATEGORIES:ASSOCIATIONS & NONPROFITS,Hiring/Retention/HR,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Jaime25.png
ORGANIZER;CN="Jaime Hirschfeld":MAILTO:jaime@flexprofessionalsllc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250611T110000
DTEND;TZID=America/New_York:20250611T120000
DTSTAMP:20260403T181715
CREATED:20250509T154029Z
LAST-MODIFIED:20250612T111122Z
UID:10000712-1749639600-1749643200@usteducation.org
SUMMARY:What’s Working Now: 5 Proven Campaigns to Drive Member Engagement
DESCRIPTION:Course Description:  \nLet’s talk member engagement that actually moves the needle. In this webinar\, we’ll walk through five real-world membership campaigns—from renewals and re-engagement to acquisition—that delivered impressive results. You’ll see how organizations are using timely\, conversational outreach to connect with members in meaningful ways (and get measurable ROI). Whether you’re focused on growth\, retention\, or just trying to better engage your audience\, you’ll leave with proven ideas to bring your membership strategy to life. \n  \nLearning Objectives: \nImplement timely\, conversational engagement to increase membership renewals \nApply strategies to re-engage lapsed members and bring them back into your community \nLeverage in-person events and conferences to build lasting member connections \nUtilize web engagement tools to support member acquisition campaigns \nIdentify and measure influenced engagement across touchpoints \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/whats-working-now-5-proven-campaigns-to-drive-member-engagement/
LOCATION:zoom.us/j/93655847044
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Ryan25.png
ORGANIZER;CN="Ryan Graham":MAILTO:ryan@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250611T130000
DTEND;TZID=America/New_York:20250611T140000
DTSTAMP:20260403T181715
CREATED:20250517T131717Z
LAST-MODIFIED:20250530T132707Z
UID:10000717-1749646800-1749650400@usteducation.org
SUMMARY:How Are Executive Orders Impacting Associations? A Real-Time Check-in With Association Leaders
DESCRIPTION:Course Description:  \nFive months into a new administration\, executive orders are rolling out fast and the ripple effects are hitting associations in very different ways. Some are in reaction mode. Others are taking bold stands. Most are somewhere in between. \nIn this interactive panel discussion\, Matrix Group CEO Joanna Pineda will facilitate a real-time check-in with association executives from across different industries. They’ll share how the latest executive orders are impacting their work\, their members\, and their missions and what they’re doing about it. \n\nCome join to hear directly from association leaders AND add your voice! We’ll kick this session off with remarks from the panel and then open up the discussion to the audience.\n \nLearning Objectives: \n  \nExplain the latest Executive Orders and their impact on associations\, including DEI programs\, employment policies\, and federal funding requirements.  \n \nEvaluate your association’s policies and programs to identify areas of potential legal\, financial\, or operational risk.  \n \nIdentify and implement actionable steps to update governance practices\, adjust policies\, and ensure compliance while maintaining your association’s mission and commitments.
URL:https://usteducation.org/event/how-are-executive-orders-impacting-associations-a-real-time-check-in-with-association-leaders/
LOCATION:zoom.us/j/91364750986
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaMatthewLindaTip25-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T110000
DTEND;TZID=America/New_York:20250612T120000
DTSTAMP:20260403T181715
CREATED:20250326T194224Z
LAST-MODIFIED:20250613T094648Z
UID:10000690-1749726000-1749729600@usteducation.org
SUMMARY:Event Marketing Mastery: Turning Conferences Into Revenue Generators
DESCRIPTION:Course Description:  \nDiscover how to optimize your event marketing strategy for maximum ROI. From setting clear goals and leveraging interactive booth experiences to making meaningful connections on the ground\, learn how to transform event participation into measurable pipeline impact. \nGet practical tips on planning ahead\, tracking success metrics\, and balancing relationship-building with lead generation. Perfect for marketers looking to make the most of their conference budgets. And bonus: I’ll share my tested template for success. \n  \nLearning Objectives: \nDefine clear\, measurable objectives that tie event participation directly to pipeline impact. \nDevelop strategies for creating interactive booth experiences and fostering meaningful in-person connections that drive real results. \nApply practical methods for tracking key success metrics\, proving ROI\, and continuously improving your event marketing strategy. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/event-marketing-mastery-turning-conferences-into-revenue-generators/
LOCATION:zoom.us/j/97013329997
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Sam25.png
ORGANIZER;CN="Sam Bush":MAILTO:ambusheddigital@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250612T130000
DTEND;TZID=America/New_York:20250612T140000
DTSTAMP:20260403T181715
CREATED:20250331T124913Z
LAST-MODIFIED:20250613T102847Z
UID:10000694-1749733200-1749736800@usteducation.org
SUMMARY:Broadcast to Breakthrough: Turning Webinars Into Engagement Powerhouses
DESCRIPTION:Course Description:  \n  \nIn today’s crowded digital landscape\, hosting a webinar is just the beginning. How do you ensure your efforts translate into meaningful engagement and lasting impact? This panel of B2B marketers will share proven strategies for making your webinar the springboard for deeper connections\, building brand loyalty\, and driving measurable results. Discover actionable tactics to nurture leads\, foster meaningful post-event interactions\, and stand out in a competitive market. This engaging session will equip you with the tools to turn one-time attendees into long-term relationships. \n  \nLearning Objectives: \n  \nAnalyze the full potential of webinars as a launchpad for ongoing engagement. \nApply practical strategies to nurture leads post-webinar and drive conversions. \nDevelop content and follow-up processes that keep your brand top of mind. \nImplement personalization techniques for attendee engagement and retention. \nAssess webinar success and ROI post-event using metrics. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/broadcast-to-breakthrough-turning-webinars-into-engagement-powerhouses/
LOCATION:zoom.us/j/95421081263
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/03/KateSamMary24-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
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