BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T110000
DTEND;TZID=America/New_York:20250715T120000
DTSTAMP:20260615T191921
CREATED:20241206T173712Z
LAST-MODIFIED:20250716T135336Z
UID:10000650-1752577200-1752580800@usteducation.org
SUMMARY:Combining Business Central and Customer Experience (CRM)
DESCRIPTION:This event is eligible for CPE Credit only~ \n  \nCourse Description:  \nWe will explore options for using Business Central and Customer Experience together. This will include how the systems can share data and how that sharing can be managed. \n  \nLearning Objectives: \nUnderstand licensing options \nEvaluate options for connecting BC and CE (CRM) \nExplain Best Practices \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/combining-business-central-and-customer-experience-crm/
LOCATION:zoom.us/j/96060534312
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Andrew24.png
ORGANIZER;CN="Andrew Good":MAILTO:agood@libertygrove.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T130000
DTEND;TZID=America/New_York:20250715T140000
DTSTAMP:20260615T191921
CREATED:20250630T171649Z
LAST-MODIFIED:20250716T155438Z
UID:10000730-1752584400-1752588000@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
DESCRIPTION:Course Description:  \nPart 1 of a 3-part Series \nThis opening session of the three-part webinar series\, The Association Marketing Manifesto – Live\, reframes the role of marketing in the association space\, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic\, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive\, internal service department. \n  \nLearning Objectives: \nUnderstand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing. \nIdentify the organizational behaviors and cultural norms that hold marketing back. \nDiscover how reframing marketing as a growth engine can unlock clarity\, alignment\, and measurable results. \nTo see the recorded webinar\, click here
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-1-the-growth-mindset-shift-why-marketing-is-at-the-heart-of-association-strategy/
LOCATION:zoom.us/j/92464341200
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250716T130000
DTEND;TZID=America/New_York:20250716T140000
DTSTAMP:20260615T191921
CREATED:20250415T181526Z
LAST-MODIFIED:20250716T205430Z
UID:10000703-1752670800-1752674400@usteducation.org
SUMMARY:Lean at 10: Lessons Learned
DESCRIPTION:Course Description:  \nAssociation execs are always on the lookout for good ideas for new programs\, products\, and services\, and once we think we have one\, we want to build it as quickly and efficiently as possible. What are the challenges associations face in developing their ideas? How can lean startup methodology help? How do you effectively harness your team’s creativity and resourcefulness to ensure that you’re delivering a solution your audiences will need\, use\, and pay for? What is the role of organizational culture in working in new ways to gain new insights? What tools exist to help association execs guide their teams through the culture change they’ll need to embrace to be effective? \n  \nLearning Objectives: \nExplain the key concepts and tools of lean startup methodology. \nAnalyze case studies from association executives applying lean startup methodology to their product development processes. \nIdentify cultural challenges associated with implementing lean startup principles and apply tools to navigate those challenges within their own organizations. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/lean-at-10-lessons-learned/
LOCATION:zoom.us/j/94908244848
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/ElizabethJamieChrissyTiffany25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T110000
DTEND;TZID=America/New_York:20250717T120000
DTSTAMP:20260615T191921
CREATED:20250526T125622Z
LAST-MODIFIED:20250718T132151Z
UID:10000718-1752750000-1752753600@usteducation.org
SUMMARY:AEO + GEO: The Future of SEO in an AI World
DESCRIPTION:Course Description:  \nAs AI transforms how people search\, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore\, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in. \nAEO turns your content into direct\, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together\, they represent a new approach to SEO\, built for how information is found in today’s increasingly AI-driven world. \nIn this session\, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes\, trusts\, and surfaces—so your organization becomes the answer\, wherever your audience is searching. \n  \nLearning Objectives: \nUnderstand how AI is changing search—and why AEO and GEO are the next evolution of SEO strategy \nApply practical techniques to turn your content into direct answers AI tools can find\, trust\, and feature \nUse AEO and GEO to boost your association’s authority\, increase member engagement\, and stay front and center in an answers-first world \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/aeo-geo-the-future-of-seo-in-an-ai-world/
LOCATION:zoom.us/j/93051313220
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaLeah25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T130000
DTEND;TZID=America/New_York:20250717T140000
DTSTAMP:20260615T191921
CREATED:20250701T182329Z
LAST-MODIFIED:20250718T132205Z
UID:10000731-1752757200-1752760800@usteducation.org
SUMMARY:The AI Shift: ChatGPT Has Rewired Members’ Web Habits. Here’s How to Adapt.
DESCRIPTION:Course Description:  \nMost association websites were built for a pre-AI era and are at serious risk of falling behind quickly. \nGenerative AI and tools like ChatGPT have introduced new habits: visitors expect to search with full-sentence questions\, they want concise summaries before committing to long pages\, and they assume each page will instantly suggest the next best action tailored to their needs \nWhen your association’s website falls short of these expectations\, the consequences include declining event registrations\, an uptick in “I can’t find it” phone calls\, and prospects choosing alternative online communities. \nThis webinar explains how these AI-driven behaviors are reshaping the fundamentals of web strategy for associations. \nWe will discuss practical adjustments that can be scheduled within typical budget and staffing limits\, along with a longer-term view of deeper AI integrations and the metrics that best demonstrate progress to leadership. \n  \nLearning Objectives: \nDiscover what your association “superpower” is and why it’s even more useful in the post-AI world\n \nUnderstand why your members’ behavior is changing and what new capabilities will be needed for the next version of your website\n \nUnderstand how the digital world is fundamentally different post-AI and why your website’s member wall is critical for member value\n \n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-ai-shift-chatgpt-has-rewired-members-web-habits-heres-how-to-adapt/
LOCATION:zoom.us/j/98918467301
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/John25.png
ORGANIZER;CN="John Hooley":MAILTO:john@site-steward.com
END:VEVENT
END:VCALENDAR