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DTSTART;TZID=America/New_York:20250729T130000
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DTSTAMP:20260403T225223
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LAST-MODIFIED:20250729T212602Z
UID:10000738-1753794000-1753797600@usteducation.org
SUMMARY:We Didn’t Talk All Year\, But Wanna Renew?
DESCRIPTION:Course Description:  \nIf you’re not consistently providing value\, a renewal notice is just a cold email. And yet\, that’s what many of us still do: cold emails\, postcards\, voicemail drops… Anything to get the transaction done. And the process is slow and laborious. \nWhat if you could get more renewals this year and get them in the door faster? Higher retention. Less effort. Stop thinking about the transaction\, and focus on the journey leading up to the transaction. You’ll walk away with a member-centric framework to boost retention and reimagine renewals as a natural outcome of ongoing\, meaningful engagement. \n  \nLearning Objectives: \nExamine how associations are shifting from reminders to value. \nApply behavior-based signals\, simple questions\, and timely nudges to re-engage members well before their expiration date. \nIdentify simple\, scalable tactics to create personalized renewal journeys that feel conversational and relevant rather than transactional. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/we-didnt-talk-all-year-but-wanna-renew/
LOCATION:zoom.us/j/99290056003
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/dave25.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T110000
DTEND;TZID=America/New_York:20250730T120000
DTSTAMP:20260403T225223
CREATED:20250630T170050Z
LAST-MODIFIED:20250730T200215Z
UID:10000728-1753873200-1753876800@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
DESCRIPTION:Course Description:  \nPart 3 of a 3-part Series \nIn the final session of a three-part webinar series\, The Association Marketing Manifesto – Live\, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled)\, campaign prioritization\, team support\, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity\, accountability\, and sustainable results—without burnout or bandaids! \n  \nLearning Objectives: \nReplace outdated planning cycles with a quarterly\, test-and-learn model that mirrors SaaS best practices. \nUnderstand the root causes of marketing team overwhelm—and how leadership can help fix them. \nFoster a two-directional culture of trust between marketing teams and the rest of the organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-3-from-random-acts-to-strategic-impact-building-a-marketing-culture-that-works/
LOCATION:zoom.us/j/91618896645
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/MichaelArt25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T130000
DTEND;TZID=America/New_York:20250730T140000
DTSTAMP:20260403T225223
CREATED:20250707T190308Z
LAST-MODIFIED:20250730T201503Z
UID:10000736-1753880400-1753884000@usteducation.org
SUMMARY:Chew the Fat With Us: Demystifying Tech Vendor Speak
DESCRIPTION:Course Description:  \nLet’s face it – tech vendors love their buzzwords. From “synergy” to “next-gen\,” it can feel like they’re speaking a whole new language. But don’t worry – we’ve got your back! In this fun and interactive session\, we’ll tackle 7 tech phrases that vendors throw around\, and break them down in a way that makes sense for you. Kenjie Davis from The AMS Guy and Olivia Wilkins from PerByte will help you decode these buzzwords\, explaining what they really mean\, how they affect your business\, and\, most importantly what you should do when you hear them. Think of this as your “vendor-speak” cheat sheet – so you’ll never be caught off-guard again! Get ready for an engaging experience where you’ll have a chance to ask questions\, share your own experiences\, and leave feeling like a tech jargon pro. Let’s demystify the confusing world of vendor-speak together! \n  \nLearning Objectives: \nUnderstand commonly used phrases and terminology when engaging with technology vendors \nAnalyze the impact technology jargon can have on project planning and organization goals \nPrepare for vendor conversations by asking the right follow-up questions and challenge vague or unclear vendor language \nEmpower decision-makers with actionable insights on what to do when encountering the common phrases/terms \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/chew-the-fat-with-us-demystifying-tech-vendor-speak/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/OliviaKenjie25.png
LOCATION:https://usteducation.org/event/chew-the-fat-with-us-demystifying-tech-vendor-speak/
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