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DTSTART;TZID=America/New_York:20251007T110000
DTEND;TZID=America/New_York:20251007T120000
DTSTAMP:20260502T161301
CREATED:20250722T194051Z
LAST-MODIFIED:20251008T053401Z
UID:10000749-1759834800-1759838400@usteducation.org
SUMMARY:From Tourists to Townspeople: Turning Newcomers Into Belongers
DESCRIPTION:Course Description:  \nWhy do people join your association—and what truly makes them stay? \nIn this fun\, strategy-rich webinar\, we’ll explore how members evolve from curious “tourists” to committed “townspeople” and how associations can guide that journey with intentional community-building and digital engagement. Inspired by the game Catan\, we’ll show how to use your marketing strategy as the roadmap to foster identity\, connection\, and long-term belonging. Because membership isn’t just about transactions—it’s about transformation. \n  \nLearning Objectives: \nDefine the three stages of member engagement—Tourist\, Settler\, and Townsperson—and identify the key motivations and risks at each phase. \nApply marketing and digital strategies tailored to each member type\, including segmentation\, automation\, and personalized content. \nDesign a member experience that fosters belonging through identity-based storytelling\, feedback loops\, and progression pathways. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/from-tourists-to-townspeople-turning-newcomers-into-belongers-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94923953417
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/JessicaRhoni25.png
ORGANIZER;CN="Jessica Richardson":MAILTO:jrichardson@aai.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T130000
DTEND;TZID=America/New_York:20251007T140000
DTSTAMP:20260502T161301
CREATED:20250912T134712Z
LAST-MODIFIED:20251008T053018Z
UID:10000788-1759842000-1759845600@usteducation.org
SUMMARY:The Association Playbook for the AI Powered Web: Making Your Website Work Smarter
DESCRIPTION:Course Description:  \nAI is transforming how people find and interact with information\, but it won’t magically fix your website. \nJoin us as we cover the essential steps associations need to thrive on the AI-powered web. From building a strategy and structuring content to implementing schema\, benchmarking performance\, and answering your audience’s biggest questions\, you’ll leave with a clear playbook for a smarter website. \n  \nLearning Objectives: \nExplain the strategic foundation for an AI-ready website. \nApply methods to identify\, create\, and structure content for maximum visibility. \nDevelop a practical playbook for implementation\, measurement\, and growth \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99194815364
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/RayChris25.png
ORGANIZER;CN="Chris Yoko":MAILTO:Chris@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T110000
DTEND;TZID=America/New_York:20251008T120000
DTSTAMP:20260502T161301
CREATED:20250808T131732Z
LAST-MODIFIED:20251008T194859Z
UID:10000766-1759921200-1759924800@usteducation.org
SUMMARY:The 4 Secrets of Increased Employee Retention & Engagement:  Attraction\, Attention\, Appreciation & Application
DESCRIPTION:Course Description:  \nParticipants will learn about the power of the Attraction\, Attention\, Appreciation as the basis for creating a positive workplace culture that creates sustainable success\, while increasing engagement and retention through practical Application of the 3 A’s. \n  \nLearning Objectives: \nDescribe how Attraction\, Attention\, and Appreciation shape a thriving workplace culture. \nIdentify ways the 3 A’s boost employee engagement and retention. \nApply the 4 A’s framework to address real workplace challenges. \nCreate a simple plan to sustain success through intentional Application. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-4-secrets-of-increased-employee-retention-engagement-attraction-attention-appreciation-applicationfree-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/98160895432
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Culture & Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Paul25.png
ORGANIZER;CN="Paul Glover":MAILTO:paul@paulglovercoaching.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T130000
DTEND;TZID=America/New_York:20251008T140000
DTSTAMP:20260502T161301
CREATED:20250730T200959Z
LAST-MODIFIED:20251008T194849Z
UID:10000757-1759928400-1759932000@usteducation.org
SUMMARY:Call 9-1-1 My Organization Is in Crisis
DESCRIPTION:Course Description:  \nA racist magazine cover\, a C-level staff member sexually harassing colleagues\, an abusive board member… \nIt isn’t IF your association will experience a crisis\, it’s WHEN. Join Sheri Singer\, an award winning crisis expert to learn how to prepare for a crisis\, endure it\, and emerge with your organization’s reputation intact. \nParticipants will learn how to prepare for a crisis\, understand the elements in a crisis plan\, know how to assemble a Rapid Response© Team\, and identify the three crisis phases. Scenario crisis planning also will be discussed. Following this lively discussion\, participant will walk away feeling more confident about how their organization can ensure a crisis successfully. \n  \nLearning Objectives: \nKnow the critical need to write and update a crisis communication plan. \nUnderstand how to create and leverage a Rapid Response© Team. \nIdentify the three phases of a crisis and how to direct your efforts toward the most important one. \nIdentify potential crisis scenarios and know the first steps to take in those scenarios with your association’s reputation intact. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/call-9-1-1-my-organization-is-in-crisis-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92779407897
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251009T130000
DTEND;TZID=America/New_York:20251009T140000
DTSTAMP:20260502T161301
CREATED:20250911T193051Z
LAST-MODIFIED:20251010T153719Z
UID:10000787-1760014800-1760018400@usteducation.org
SUMMARY:Simplify Your Tech Stack: How Zapier Can Supercharge Productivity\, Create Hands-Free Workflows\, and Save Your Staff a Ton of Time
DESCRIPTION:Course Description:  \nMost associations didn’t build their tech stack overnight. It grew over time with one platform here\, one workaround there until you found yourself juggling disconnected systems\, clunky processes\, and missed opportunities. \nThis fast-paced\, practical webinar offers a new path forward. \nWe will showcase how Zapier’s automation and AI capabilities paired with your existing AMS can unlock a more intelligent\, integrated\, and efficient way of working. No custom development. No massive overhaul. Just smart connections and real-world results. Whether you’re tackling member engagement\, data hygiene\, or operational workflows\, this session is designed to help you take the friction out of your technology. \nWhat We Will Cover:\nThe Power of Connection\nLearn how connecting your day-to-day tools to your AMS through Zapier can create a unified ecosystem that speaks the same language without a single line of code.\nAutomation That Actually Saves Time\nSee how no-code automations can reduce manual tasks\, eliminate redundancy\, and give your team back the bandwidth they need to focus on strategy and service.\nReal Use Cases That Remove Bottlenecks\nFrom automating event workflows to streamlining chapter management\, you’ll leave with tangible examples of how associations are already using this to simplify operations.\nA Glimpse Into What’s Next \nExplore what’s emerging from AI-powered workflows to predictive automations and how your AMS can be the launchpad for a smarter\, more scalable tech stack. \n  \nLearning Objectives: \nDemonstrate how to connect your AMS to everyday tools using Zapier without coding or custom development. \nIdentify opportunities to automate manual tasks and reduce operational friction through no-code workflows. \nAnalyze real-world examples of how associations are using automation to improve efficiency in areas like events\, chapters\, and member engagement. \nEvaluate emerging AI-powered automations and how they can extend the capabilities of your AMS for future scalability. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/simplify-your-tech-stack-how-zapier-your-ams-can-supercharge-productivity-create-hands-free-workflows-and-save-your-staff-a-ton-of-time/
LOCATION:zoom.us/j/91965105223
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/KeithNicholasJoe25.png
ORGANIZER;CN="Joe Salerno":MAILTO:jsalerno@arment.com
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