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DTSTART;TZID=America/New_York:20251209T110000
DTEND;TZID=America/New_York:20251209T120000
DTSTAMP:20260408T054352
CREATED:20251030T180248Z
LAST-MODIFIED:20251210T124700Z
UID:10000820-1765278000-1765281600@usteducation.org
SUMMARY:Better Mouse\, Better Mousetrap: Making the Shift to Phishing-Resistant MFA
DESCRIPTION:Course Description:  \nTraditional multi-factor authentication (MFA) methods\, like number matching and push verification\, are increasingly vulnerable to sophisticated phishing attacks that can intercept and reuse not only credentials\, but MFA tokens as well. This webinar\, led by DelCor Technology Solutions security experts Andrew Leggett\, Director of Cybersecurity\, and Chris Ecker\, CTO\, will explore why standard MFA is no longer enough and how organizations can protect their assets with phishing-resistant MFA solutions. Attendees will learn about cryptographic authentication methods\, such as Passkeys and Windows Hello for Business\, that bind credentials to both the device and the user\, making stolen credentials useless to attackers. The session will feature a live demo\, giving participants a firsthand look at how phishing attacks are perpetrated and how phishing-resistant MFA works to thwart these attempts and create a seamless and secure login experience for staff. \n  \nLearning Objectives: \nExplain the vulnerabilities of traditional MFA and how phishing attacks exploit these methods. \nDescribe the principles of phishing-resistant MFA\, including cryptographic authentication and device binding. \nEvaluate organizational solutions\, such as Passkeys and Windows Hello for Business\, to determine the most appropriate security approach. \nDevelop a practical implementation plan for phishing-resistant MFA to strengthen organizational security and enhance user experience. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/better-mouse-better-mousetrap-making-the-shift-to-phishing-resistant-mfa-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99035822753
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G IT,Cybersecurity,Cybersecurity,MICROSOFT DYNAMICS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/AndrewChris25-2.png
ORGANIZER;CN="Andrew Leggett":MAILTO:ALeggett@delcor.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251209T130000
DTEND;TZID=America/New_York:20251209T140000
DTSTAMP:20260408T054352
CREATED:20251113T173750Z
LAST-MODIFIED:20251210T124701Z
UID:10000832-1765285200-1765288800@usteducation.org
SUMMARY:The Audience Advantage: How Well-Crafted Personas Power Smarter Web Strategies
DESCRIPTION:Course Description:  \nGreat web strategy starts with empathy. This session demonstrates how to craft research-informed personas that bridge what your users need with what your organization provides—then use them to shape your site’s information architecture\, content\, calls to action\, and measurement. \nWe’ll share a practical\, lightweight framework\, sample questions you can use tomorrow\, and real examples that turn “user-centered” from a motto into measurable results. People visit your site to solve their problems. Personas help you meet them there and guide them forward. \n  \nLearning Objectives: \nDefine the essential components of an effective persona and explain how personas align user needs with organizational goals. \nTranslate persona insights into concrete decisions for navigation\, messaging\, and calls to action that improve engagement. \nApply a repeatable\, question-driven method to create or refine at least one persona for their organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-audience-advantage-how-well-crafted-personas-power-smarter-web-strategies-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97086666583
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/MarcieBree25.png
ORGANIZER;CN="Marcie Peck":MAILTO:marcie@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251210T130000
DTEND;TZID=America/New_York:20251210T140000
DTSTAMP:20260408T054352
CREATED:20251111T203313Z
LAST-MODIFIED:20251211T071929Z
UID:10000828-1765371600-1765375200@usteducation.org
SUMMARY:AI Tools You Can Use - Get Started Today
DESCRIPTION:Course Description:  \nArtificial intelligence continues to evolve at lightning speed; for leaders\, staying ahead of the curve isn’t optional anymore. In this fast-paced and practical session\, Erica Salm Rench will break down the latest AI developments\, highlight must-know tools shaping productivity and marketing\, and explore how organizations can use these innovations to create real impact in 2025. \nWhether you’re just starting to experiment with AI or already integrating it into your workflows\, this session will cut through the noise and show you what matters most and how to leverage it effectively. Expect live demos\, real-world examples\, and actionable ideas you can apply right away to save time\, enhance creativity\, and strengthen your organization’s strategy. \n  \nLearning Objectives: \nIdentify key AI trends and recent tool launches that will influence communication\, content\, and marketing strategies in 2025. \nEvaluate emerging AI tools across writing\, design\, analytics\, and automation \nIntegrate AI tools into daily workflows to improve efficiency and member or customer engagement without losing the human touch. \nAnalyze trends to anticipate where AI is heading next and how to future-proof your team’s skills and systems in an era of accelerating change. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-tools-you-can-use-get-started-today-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95018454373
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T110000
DTEND;TZID=America/New_York:20251211T120000
DTSTAMP:20260408T054352
CREATED:20250730T202001Z
LAST-MODIFIED:20251212T133949Z
UID:10000758-1765450800-1765454400@usteducation.org
SUMMARY:Once Upon an Association: Telling Your Compelling Story
DESCRIPTION:Course Description:  \nOnce upon a time there was an association that no one knew about. Sound familiar? Join Sheri Singer\, president\, Singer Communications\, and an award-winning communications pro\, as she talks about telling your organization’s story to raise the visibility of your industry\, association\, leaders\, and members. \nParticipants will learn how to focus their storytelling on their organization’s mission\, create a dynamic narrative around why their organization exists\, pinpoint how their industry contributes to society\, know how to use a variety of storytelling resources\, and leverage volunteers to help tell their story. Attendees will walk away with a plethora of tips to help them tell their story in a compelling way that resonates with their industry. Great way to lean into 2026! \n  \nLearning Objectives: \nTie storytelling to the organization’s mission \nCreate a narrative around why their association exists & how it contributes to society \nLearn how to use a wide array of storytelling resources \nLeverage volunteers to help tell their story \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/once-upon-an-association-telling-your-compelling-story/
LOCATION:zoom.us/j/96419644544
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Sheri25.png
ORGANIZER;CN="Sheri Singer":MAILTO:sheri@singercomm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T130000
DTEND;TZID=America/New_York:20251211T140000
DTSTAMP:20260408T054352
CREATED:20251024T165745Z
LAST-MODIFIED:20251212T134019Z
UID:10000815-1765458000-1765461600@usteducation.org
SUMMARY:What Members Really Want: Insights for 2026 and Beyond
DESCRIPTION:Course Description:  \nTurn member insights into data-backed strategy. This webinar will share brand-new findings from the Association Member Experience Report\, which surveyed hundreds of association members across industries to learn what matters to them. You’ll learn what benefits members value most\, how they want to connect and learn\, what makes them feel seen and supported\, and how they perceive their association’s value and use of AI. \nWe’ll explore what today’s members expect from their association experience—and what strategies can help organizations communicate their value proposition\, attract new members\, and deliver more personalized\, engaging\, and lasting value. \n  \nLearning Objectives: \nAnalyze new data on member preferences for 2026 to determine which benefits\, channels\, and engagement opportunities most influence satisfaction and retention. \nEvaluate how personalization and feedback mechanisms can strengthen member relationships through data-driven and automated strategies. \nFormulate adaptive approaches to address emerging member priorities—such as AI integration\, DEI\, and career development—within your association’s engagement strategy. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/what-members-really-want-insights-for-2026-and-beyond-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/91991818472
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Kelly25.png
ORGANIZER;CN="Kelly Whelan":MAILTO:kwhelan@higherlogic.com
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