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DTSTART;TZID=America/New_York:20260127T110000
DTEND;TZID=America/New_York:20260127T120000
DTSTAMP:20260408T013425
CREATED:20251008T160546Z
LAST-MODIFIED:20260127T204040Z
UID:10000797-1769511600-1769515200@usteducation.org
SUMMARY:Changing Perceptions About Audit Committees – How to Better Position to be Value-Added
DESCRIPTION:Course Description:  \nMost nonprofit audit committees center their attention on the back end of the annual financial statement audit process when they receive draft auditor reports. While this is an important function\, audit committees can be more impactful if they shift more of their focus to the front-end of the annual audit process and expand their internal control and business practices oversight roles. \nIn this presentation we will start with a discussion of the core purpose\, structure\, and operating cycle for an audit committee. We will then pivot to an exploration of what has shaped general perceptions related to audit committees and the underlying causes leading to wide-ranging misconceptions related to audit committees. We will finish with actions and tactics to make audit committees more value-added by expanding their scope of duties and filling additional fiduciary roles. \n  \nLearning Objectives: \nLearn about the core purpose\, structure\, and operating cycle for nonprofit organization audit committees.  \nExplore and discuss key factors leading to misconceptions related to audit committees and how to change peoples’ perceptions related to audit committees.  \nDiscover how to make audit committees more value-added through actions and tactics to expand their scope of duties and filling additional fiduciary roles. \nLearn about auditor continuance protocols and how to use audit planning calendars. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/changing-perceptions-about-audit-committees-how-to-better-position-to-be-value-added-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99939759888
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/MichaelPaul25.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260127T130000
DTEND;TZID=America/New_York:20260127T140000
DTSTAMP:20260408T013425
CREATED:20251216T223009Z
LAST-MODIFIED:20260127T204056Z
UID:10000849-1769518800-1769522400@usteducation.org
SUMMARY:The Best of the Best: Brand Strategies in Action
DESCRIPTION:Course Description:  \nEven the best associations sometimes struggle to communicate their true value. In this session\, we’ll roll up our sleeves and put proven brand frameworks into action. Using real-world examples from association “Join” pages\, we’ll explore how StoryBrand\, Jobs to Be Done\, and other strategy models can transform messaging from informative to irresistible. You’ll see how small\, intentional shifts—clarifying your narrative\, tapping into behavioral insights\, and leveraging AI tools—can dramatically change how members connect\, engage\, and decide to act. Expect an energizing\, practical\, and occasionally provocative hour designed to challenge your assumptions and equip you with techniques you can apply the very next day. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nCompare four proven brand frameworks—StoryBrand\, Jobs to Be Done\, And–But–Therefore\, and Behavioral Design—and identify when each is most effective for association marketing. \nApply these frameworks to strengthen clarity\, emotional connection\, and conversion across member and stakeholder communications. \nTranslate member motivations (“what job they hire the association to do”) into messages that resonate and inspire action. \nUse behavioral insights to refine calls to action and reduce friction in member engagement. \nExplore how AI tools can support faster idea generation and message testing while maintaining authenticity and strategic intent. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-best-of-the-best-brand-strategies-in-action-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95677431816
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Jemilah25.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260128T130000
DTEND;TZID=America/New_York:20260128T140000
DTSTAMP:20260408T013425
CREATED:20260116T140418Z
LAST-MODIFIED:20260128T211113Z
UID:10000852-1769605200-1769608800@usteducation.org
SUMMARY:Redefining Member Value Through Personalized Experiences
DESCRIPTION:Course Description:  \nIn an era where members compare their association experience to Netflix and Amazon\, generic experiences are no longer enough. This session explores how AI-powered personalization is redefining what members consider valuable in their membership—and how your association can deliver it without straining limited resources. You’ll learn why personalization has become the new baseline for member expectations\, see real-world examples of associations achieving success through AI-driven initiatives\, and discover a practical roadmap for implementing personalized experiences that drive measurable improvements in engagement\, retention\, and non-dues revenue. Whether you’re struggling with declining open rates\, facing pressure to demonstrate member value\, or simply looking to work smarter rather than harder\, this session provides actionable strategies and tools you can implement immediately to transform how your members experience. \n  \nLearning Objectives: \nAnalyze evolving member expectations and explain how personalization influences engagement\, retention\, and competitive positioning for associations in 2026. \nEvaluate how AI-powered personalization enables scalable\, individual-level member experiences without increasing staff workload or operational complexity. \nDesign a phased implementation roadmap for personalized communications\, including content strategy\, data readiness\, deployment\, and optimization. \nMeasure the business impact of personalization initiatives by applying engagement\, retention\, efficiency\, and revenue metrics to demonstrate ROI. \nInterpret personalization analytics to uncover member preferences and behaviors that inform broader organizational strategy beyond communications. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/redefining-member-value-through-personalized-experiences-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92564619585
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Molly25-1.png
ORGANIZER;CN="Molly Quast":MAILTO:molly.phayer@rasa.io
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260129T130000
DTEND;TZID=America/New_York:20260129T140000
DTSTAMP:20260408T013425
CREATED:20251030T190310Z
LAST-MODIFIED:20260129T211455Z
UID:10000822-1769691600-1769695200@usteducation.org
SUMMARY:Jeopardy! Style Association Ethics Showdown: Test Your Knowledge and Win!
DESCRIPTION:Course Description:  \nJoin us for a dynamic and interactive ethics session that flips traditional discussions on their head! Using fun and engaging Jeopardy! ™-style quiz format\, you will dive into some real-world and some created scenarios and assess your ethical reasoning in categories like “(Bored) of Ethics\,” “The Ethical CEO\,” “Ethical IP\,” and “Is (IT) Ethical?” Whether you are a seasoned executive\, a new \nManager\, or someone enthusiastic about understanding ethical challenges\, this session is designed to sharpen your decision-making skills. \nYou will “compete” against your peers to determine whether certain behaviors are ethical or not—and\, more importantly\, why. By engaging in fast-paced\, real-life\, and created scenarios\, you will explore the rationale behind ethical decision-making\, while having a chance to win some (fake) cash. \nThis is not your average ethics workshop. Expect a fun\, interactive experience that will leave you better equipped to manage the complex ethical dilemmas of today’s professional landscape. Plus\, who does not like the chance to win while learning? \n  \nLearning Objectives: \nAnalyze behaviors in diverse scenarios to determine alignment with ethical principles and articulate reasoning behind decisions. \nApply game-based learning techniques to enhance understanding and retention of complex ethical topics. \nEvaluate real-world organizational and leadership situations through ethical frameworks to inform responsible decision-making. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/jeopardy-style-association-ethics-showdown-test-your-knowledge-and-win-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/96344978086
CATEGORIES:ASSOCIATIONS & NONPROFITS,Ethics
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/Adrienne25.png
ORGANIZER;CN="Adrienne Bryant":MAILTO:adrienne@cxpaglobal.org
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