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DTSTART;TZID=America/New_York:20260512T130000
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DTSTAMP:20260502T052230
CREATED:20260406T185803Z
LAST-MODIFIED:20260406T185803Z
UID:10000892-1778590800-1778594400@usteducation.org
SUMMARY:Your YouTube Channel Is an AI Strategy: A New Playbook for Association Marketers
DESCRIPTION:Course Description:  \nSearch is changing faster than most marketing teams realize. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now answering questions directly\, 60% of searches end without a single click — and traditional SEO is losing its grip. But there’s an opportunity hiding in plain sight: YouTube is now the #1 cited domain in AI-generated search results\, referenced 200 times more than any other video platform across every major AI engine. In this session\, Michael Hoffman\, CEO of Gather Voices\, reframes how membership organizations should think about YouTube — not as a social network where you need views\, likes\, and viral moments\, but as the world’s largest context window for AI. You’ll learn why a library of modest\, well-structured videos answering your audience’s real questions will outperform a single polished production every time\, how to build that library without a dedicated video team\, and how to measure success in a way your leadership will actually understand. You’ll leave with a concrete 30-day plan to start building AI visibility through video — starting this week. \n  \nLearning Objectives: \n\nUnderstand how AI-powered search (Google AI Overviews\, ChatGPT\, Perplexity) is reducing clicks to traditional websites and what this means for your marketing and SEO strategy\n \nIdentify why YouTube has become the #1 cited source in AI-generated search results — and why it’s the most actionable channel your organization can control\n \nReframe YouTube success from views and followers to structured\, question-answering content that builds AI visibility over time\n \nApply a practical content framework — the “Answer Library” model — to identify your organization’s top questions\, organize them into topic pillars\, and create AI-readable video content without a production team\n \nDevelop a 30-day quick-start plan to either launch or optimize your YouTube channel for AI search discovery\n\n \n \n\n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit-2/
LOCATION:zoom.us/j/93314135341
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
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DTSTART;TZID=America/New_York:20260513T110000
DTEND;TZID=America/New_York:20260513T120000
DTSTAMP:20260502T052230
CREATED:20260430T143104Z
LAST-MODIFIED:20260430T143248Z
UID:10000897-1778670000-1778673600@usteducation.org
SUMMARY:The Member Value Problem: Why Associations Work Harder but See Less Engagement
DESCRIPTION:Course Description:  \nAssociations are working harder than ever. Teams are stretched thin trying to keep up with communications\, programs\, and member expectations. Yet engagement stays flat\, retention is unpredictable\, and growth is harder to achieve.\n \nMembers are not always disengaged because they do not care. Often\, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined\, more activity creates more noise instead of stronger results.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.\n  \nLearning Objectives: \nUnderstand why increased activity does not always translate into stronger engagement.\n \nIdentify where associations commonly lose clarity in how they communicate value.\n \nApply strategies to define member value in a way that resonates with the right audience.\n \nApply practical ways to align your messaging with what matters most to your members.
URL:https://usteducation.org/event/the-member-value-problem-why-associations-work-harder-but-see-less-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97167289784
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
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