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DTSTART;TZID=America/New_York:20241015T130000
DTEND;TZID=America/New_York:20241015T140000
DTSTAMP:20260405T084323
CREATED:20240920T135936Z
LAST-MODIFIED:20241018T183003Z
UID:10000624-1728997200-1729000800@usteducation.org
SUMMARY:AI-Powered Solutions for Improved Website Content Findability: Bringing Your Most Valuable Information to the Forefront
DESCRIPTION:COURSE DESCRIPTION: \nAI search can supercharge content discoverability while also providing data-driven insights. It also greatly reduces the time your site users have to spend to find what they are looking for. \nThis session will include real-world examples of all of this in action and will show you how easy it is to do the same to your website. \n  \nLEARNING OBJECTIVES: \n\n\nExplain how aggregating content from all your third-party disparate systems allows your resources to be more easily discoverable\, increasing user engagement and satisfaction. \n\n\nDemonstrate how AI can provide valuable data about members’ interactions with your site\, helping you better understand user needs and content gaps. \n\n\nIdentify examples of how AI can help optimize the relevance of search results by considering different parameters for ranking various types of content\, ensuring users receive the most pertinent information. \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-federated-search-and-ai-can-supercharge-your-content/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
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LOCATION:https://usteducation.org/event/how-federated-search-and-ai-can-supercharge-your-content/
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DTSTART;TZID=America/New_York:20221207T130000
DTEND;TZID=America/New_York:20221207T140000
DTSTAMP:20260405T084323
CREATED:20221010T190519Z
LAST-MODIFIED:20221012T193312Z
UID:10000233-1670418000-1670421600@usteducation.org
SUMMARY:W363: Seemingly Limitless\, Unapologetic\, Member Resources — Expand Your Content's Reach and Elevate Your Brand
DESCRIPTION:COURSE DESCRIPTION: \nYour organization has curated knowledge\, gathered over many years\, in the form of text\, PDFs\, white papers\, videos\, products… Put this content to work — retaining the members you’ve got and attracting prospects not yet in the fold. Many organizations do a poor job showcasing all of the good “stuff” in their arsenal — join us to discuss our best tips and advice for ‘getting it all out there’ in a dynamic and engaging ways which will keep ’em coming back again and again. \n  \n\n\n\n\n\nLEARNING OBJECTIVES: \n\n\n\nLearn the distinction of having well written/SEO-friendly (another session) and discoverable/organized (this session) content.\nLearn how content visualizations can ‘up’ your engagement game and drive discovery across all your bases of knowledge.\nLearn tips for understanding what your “customers” want and to ensure you’re delivering the right content to the right people at the right time.\n\n 
URL:https://usteducation.org/event/w363-seemingly-limitless-unapologetic-member-resources-expand-your-contents-reach-and-elevate-your-brand/
LOCATION:zoom.us/j/98123898580
CATEGORIES:ASSOCIATIONS & NONPROFITS
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221013T110000
DTEND;TZID=America/New_York:20221013T120000
DTSTAMP:20260405T084323
CREATED:20220804T163305Z
LAST-MODIFIED:20221011T134351Z
UID:10000143-1665658800-1665662400@usteducation.org
SUMMARY:W293: Communicate with Your Members (and Prospective Ones Too!) via a Feedback Loop.
DESCRIPTION:Boardroom Audience Disorder (BAD).  We’ve all experienced it — those around the conference room table know just what is needed and how “it” should get done.  This is certainly part of the equation!  Listening directly to your constituents matters too however and combining this feedback with your own institutional knowledge is a win-win strategy.  Even more\, what if there is a failing member experience that isn’t on your radar?  Join us to discuss these concepts\, solution suggestions\, and more and earn a coveted “we listen” reputation.\n\n \n\n\n\n\nLEARNING OBJECTIVES\n \n\n\nLearn the importance of listening to your audience\, especially via in-time feedback of their experiences with your organization.\nLearn how to meld feedback into your organization’s governance\, improving the member experience (and retention!)\nLearn ‘asking for feedback’ tips to ensure you’re asking the right things at the right time!
URL:https://usteducation.org/event/w293-website-content-shouldnt-be-boring-learn-how-video-testimonials-and-content-visualizations-can-sharpen-your-message-and-elevate-your-brand/
LOCATION:https://zoom.us/j/93664872098
CATEGORIES:ASSOCIATIONS & NONPROFITS
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DTSTART;TZID=America/New_York:20220224T110000
DTEND;TZID=America/New_York:20220224T123000
DTSTAMP:20260405T084323
CREATED:20220514T000916Z
LAST-MODIFIED:20240531T204902Z
UID:10000082-1645700400-1645705800@usteducation.org
SUMMARY:AI Content Marketing: Benefits of AI Driven Content Management
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAI is delivering huge technology advances in the Content Management\, Marketing Automation and Search space. We are going to discuss and demonstrate how these technologies can be put to use by your Association today. If you stay ahead of the competition you don’t have to fight them. \nLEARNING OBJECTIVES\nWhat is the dirty little secret about AI Auto-tagging content?\nHow AI driven Marketing Automation destroys the one-size-fits-all model\nSee how AI Search unifies all your content to deliver your message through any touchpoint\nLearn where AI can deliver actionable insights derived from the full spectrum of your content \nAdam Hostetter\, CEO\, FUSE Search ; Johnny Clayton\, Chief Growth Officer\, FUSE Search; and Frank Klassen\, CEO\, Brightfind
URL:https://usteducation.org/event/ai-content-marketing-benefits-of-ai-driven-content-management/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Growth/Sales,Marketing/Member Engagement
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