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DTSTART;TZID=America/New_York:20230516T110000
DTEND;TZID=America/New_York:20230516T120000
DTSTAMP:20231013T180142Z
CREATED:20230124T205226Z
LAST-MODIFIED:20231013T180142Z
UID:10000318-1684234800-1684238400@usteducation.org
SUMMARY:Membership Relationship Management and the Power of Transitioning Suppliers
DESCRIPTION:COURSE DESCRIPTION: \nAs an association or professional society\, your members likely view you as the authority on your industry – and they should! But\, in order for them to continue to look to you as a thought leader\, you need to keep your finger on the pulse of the latest developments and trends. One way to do this is by transitioning your suppliers and vendors into thought leaders. \n  \nLEARNING OBJECTIVES: \n\n* Learn what becoming a thought leader entails for your suppliers and vendors\n* Learn what the benefits are of creating your suppliers and vendors into thought leaders\n* Learn how to begin the process of transition for your suppliers and vendors\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/membership-relationship-management-and-the-power-of-transitioning-suppliers/
LOCATION:https://zoom.us/j/93342449562
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230207T110000
DTEND;TZID=America/New_York:20230207T120000
DTSTAMP:20231013T173642Z
CREATED:20221214T174601Z
LAST-MODIFIED:20231013T173642Z
UID:10000280-1675767600-1675771200@usteducation.org
SUMMARY:Newsletter Best Practices: Expert Tips on Engaging Newsletters
DESCRIPTION:COURSE DESCRIPTION: \nAssociation newsletter are one of the most beneficial pieces to your industry\, especially for members and prospects to stay up to date on events\, advocacy\, continuing education\, and more. Email marketing continues to produce the highest ROI among all marketing channels\, so it’s pertinent that your newsletter stays top of mind to your readership.   \n  \nLEARNING OBJECTIVES: \n\nLearn the do’s and don’ts when it comes to your email communication pieces.\nLearn how to determine if your data needs to be cleaned\, and what to look out for in your bounce report.\nLearn how to use your email communications to your advantage with personalization\, surveys and more.
URL:https://usteducation.org/event/newsletter-best-practices-expert-tips-on-engaging-newsletters/
LOCATION:https://zoom.us/j/99009547861
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221102T130000
DTEND;TZID=America/New_York:20221102T140000
DTSTAMP:20230601T195419Z
CREATED:20220915T131530Z
LAST-MODIFIED:20230601T195419Z
UID:10000203-1667394000-1667397600@usteducation.org
SUMMARY:W347: How to Conquer Changes in the Digital Marketing Space
DESCRIPTION:COURSE DESCRIPTION: \nWith the constant changes happening in the digital marketing space\, the effects on analytics\, ROI\, and campaign effectiveness are questioned. We’re here to tell you that it’s not the end-all-to-be-all and we have the tips and tricks to help you conquer the hurdles that have come your way. All you need is the data\, the mindset\, and the energy. \n  \nLEARNING OBJECTIVES: \n\nLearn what email marketing analytics are most important\nLearn how to not allow new privacy initiatives to hinder your marketing plans\nLearn how to still remain competitive in this ever-changing landscape
URL:https://usteducation.org/event/w347-how-to-conquer-changes-in-the-digital-marketing-space/
LOCATION:https://zoom.us/j/96902384356
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T144500
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20220908T190737Z
CREATED:20220829T164419Z
LAST-MODIFIED:20220908T190737Z
UID:10000167-1664462700-1664466300@usteducation.org
SUMMARY:S204: The Attention Economy & How Associations Can Benefit From Integrated Media Plans
DESCRIPTION:COURSE DESCRIPTION: \nFor most of human history\, access to information was limited. But in today’s digital age\, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy\,” consumers are trading their attention as if it were a commodity. So\, how do associations take advantage to earn the attention of their industry? By thinking like a media company. Just like Apple\, Netflix\, Disney and other major players capitalize on media consumption and distribution\, associations can also use them to grow engagement and generate revenue for their organization. \n  \nLEARNING OBJECTIVES: \n\nLearn how to grab the attention of your members in a world of decreasing attention span.\nLearn more about how media companies engage\, and how it can benefit your association.\nLearn how to change your mindset to always think boldly and evolve with your industry\, including members and vendors.
URL:https://usteducation.org/event/s204-the-attention-economy-how-associations-can-benefit-from-integrated-media-plans/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S204WS.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20220916T200252Z
CREATED:20220913T210848Z
LAST-MODIFIED:20220916T200252Z
UID:10000192-1664445600-1664466300@usteducation.org
SUMMARY:FALL SYMPOSIUM\, Washington D.C. (In-Person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event!\n\n\n\n\n(for Associations & Nonprofit Professionals) \nFOCUS: Marketing | Membership | Engagement\n\nThursday\, September 29\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour)\nUp to 4 CPE/CAE Credits\n\n\n\n\n\n\n\nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\n  \n\nSession Details \nSession 1: Is your website AWESOMESAUCE or just MEH?  \nInstructor: Ray van Hilst\, Yoko Co \nSession 2: Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask) \nInstructor: Bill Conforti\, Association Analytics \nSession 3: Your Members Are Individuals\, Not Just a Demographic \nInstructor: Brianne Wheeler\, PropFuel \nSession 4: The Attention Economy & How Associations Can Benefit From Integrated Media Plans \nInstructor: Alfred McKelvy\, Multiview
URL:https://usteducation.org/event/fall-symposium-washington-d-c-in-person-2/
LOCATION:Clyde’s Restaurant at Gallery Place\, Washington\, D.C.\, 707 7th St NW\, Washington\, D.C.\, 20001
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/FallSymposium.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220615T130000
DTEND;TZID=America/New_York:20220615T143000
DTSTAMP:20231013T165158Z
CREATED:20220525T192522Z
LAST-MODIFIED:20231013T165158Z
UID:10000101-1655298000-1655303400@usteducation.org
SUMMARY:What Are the Benefits of User Generated Content
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nHighly relevant and engaging content is in ultra-demand and associations are feeling the pressure to supply. How do they produce content on a consistent basis that resonates with members and keeps them coming back for more? That’s where member-created content comes in. Members are often an untapped resource of knowledge\, ideas\, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility\, but with the appropriate strategy\, member-created content can increase member engagement through elevated experiences and building stronger connections that last. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nHow to utilize your member content to your advantage\nHow to engage with members socially to create deeper connections\nUnderstand member personas and how to engage with different groups
URL:https://usteducation.org/event/what-are-the-benefits-of-user-generated-content/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220125T130000
DTEND;TZID=America/New_York:20220125T143000
DTSTAMP:20230601T195545Z
CREATED:20220328T190234Z
LAST-MODIFIED:20230601T195545Z
UID:10000031-1643115600-1643121000@usteducation.org
SUMMARY:W221: Engaging Your Members\, and Future Members\, Where They Are
DESCRIPTION:In this session we will discuss how you can make sure you are utilizing the right engagement channels to reach members and attain new ones. We will discuss generational gaps\, engagement tactics\, and how to present your message. \nLEARNING OBJECTIVES\n\n\nLearn how different age groups respond to communication/marketing messaging.\nExplore different engagement channels you should be using to get your members’ attention.\nLearn what you can be doing to attract new members through social\, email and programmatic channels.
URL:https://usteducation.org/event/w221-engaging-your-members-and-future-members-where-they-are/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211116T140000
DTEND;TZID=America/New_York:20211116T153000
DTSTAMP:20231013T173344Z
CREATED:20220328T190323Z
LAST-MODIFIED:20231013T173344Z
UID:10000045-1637071200-1637076600@usteducation.org
SUMMARY:Future Digital Marketing Trends | Top Marketing Tactics to Implement
DESCRIPTION:Digital media preferences and consumption rates changed drastically in 2020 and 2021 as a result of the pandemic. With these shifts come new and unique opportunities for associations to engage digital audiences and grow their reach. In this webinar you will discover the latest macro trends affecting digital media and new marketing tactics associations can apply right away to increase member recruitment\, engagement and retention. \n\n\n\n\n\nLEARNING OBJECTIVES \n\n\n\nDiscover the top trends in digital media and advertising\nUncover new opportunities for associations to grow their reach\nExplore digital marketing tactics you can apply right away to grow revenue and membership
URL:https://usteducation.org/event/future-digital-marketing-trends-top-marketing-tactics-to-implement/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2-1.png
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