BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.17.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260701T110000
DTEND;TZID=America/New_York:20260701T120000
DTSTAMP:20260702T131624Z
CREATED:20260401T155021Z
LAST-MODIFIED:20260702T131624Z
UID:10000888-1782903600-1782907200@usteducation.org
SUMMARY:AI Is Changing the Inbox\, Are Your Emails Ready?
DESCRIPTION:Course Description:  \nAI is already reshaping how emails are delivered\, summarized\, and prioritized—especially in Gmail. That means your members may be seeing a version of your email before they even open it. In this session\, we’ll break down how inboxes are changing\, what it means for associations\, and how to adjust your email strategy now. You’ll walk away with simple\, practical ways to improve your email structure\, content\, and design so your emails stay visible\, relevant\, and effective. \n  \nLearning Objectives: \nUnderstand how AI is changing the inbox—including how emails are being filtered\, prioritized\, and even summarized before members read them.\n \nIdentify the common email mistakes that hurt engagement today (and will be amplified by AI)\, based on real examples from association email audits.\n \nApply simple design and content best practices that make emails easier for both members and inbox algorithms to understand and act on.\n \nDevelop a practical checklist to future-proof your email strategy and keep your messages visible\, relevant\, and effective moving forward.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n 
URL:https://usteducation.org/event/ai-is-changing-the-inbox-are-your-emails-ready-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97651892924
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/Amber26.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251105T130000
DTEND;TZID=America/New_York:20251105T140000
DTSTAMP:20251106T132425Z
CREATED:20250821T144027Z
LAST-MODIFIED:20251106T132425Z
UID:10000775-1762347600-1762351200@usteducation.org
SUMMARY:Creating Emails Members Actually Want
DESCRIPTION:Course Description:  \nEmail marketing continues to be the workhorse of marketing\, but member conversions are declining. After auditing over 50 associations emails it’s clear that new emails strategies are needed get conversion rate up! It’s critical that we craft compelling calls to action\, master send times\, and use AI to help you write personal and meaningful content. \nThis session will delve into 4 strategies that will improve your email marketing: \n– How to manage “we send too many emails!”\n– Connecting with members as if they are the hero of the story\n– Favorite AI prompts to make your emails great with little effort\n– Email design and content that are working well right now \nWalk away seeing how there’s power in making small changes to your emails\, to amplify your email marketing. \n  \nLearning Objectives: \nApply email design and content best practices from the list you will leave with. \nDesign a plan to manage your email calendar and to solve the “we send too many emails!” problem. \nSelect and apply the best AI prompts to create winning email content that makes the member feel welcome\, seen and valued. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/creating-emails-members-actually-want/
LOCATION:zoom.us/j/97518055852
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/08/Amber25.png
ORGANIZER;CN="Amber Worthen":MAILTO:amber@emailmaven.co
END:VEVENT
END:VCALENDAR