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DTSTART;TZID=America/New_York:20240731T110000
DTEND;TZID=America/New_York:20240731T120000
DTSTAMP:20260406T070928
CREATED:20240520T153111Z
LAST-MODIFIED:20240731T175852Z
UID:10000548-1722423600-1722427200@usteducation.org
SUMMARY:The Art of Persuasive Writing: Secrets from the Masters
DESCRIPTION:COURSE DESCRIPTION: \nUnlock the secrets of the greatest communicators and learn how to write with clarity\, impact\, and persuasion. In this session\, you’ll discover proven techniques to craft compelling messages that resonate with your audience. From mastering the active voice to using simple yet powerful metaphors\, you’ll gain practical insights to elevate your writing and influence others effectively. \n  \nLEARNING OBJECTIVES: \nHarness the Power of Active Voice: Learn how to energize your writing and engage your readers by consistently using the active voice\, making your messages clear and direct. \nClarity and Simplicity: Understand the importance of putting the bottom line on top\, using simple terms\, and employing constraints and word limits to make your writing more accessible and impactful. \nContextualize Data with Simple Metaphors: Discover how to simplify complex ideas using relatable metaphors and provide context for your data\, ensuring your audience can easily grasp and remember your key points. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b216/
LOCATION:https://zoom.us/j/96157005147
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240509T110000
DTEND;TZID=America/New_York:20240509T120000
DTSTAMP:20260406T070928
CREATED:20240422T204657Z
LAST-MODIFIED:20240509T180452Z
UID:10000547-1715252400-1715256000@usteducation.org
SUMMARY:Masterclass in Event Marketing: Transform Your Strategy with the 9-Point AI System for Content and Lead Generation
DESCRIPTION:COURSE DESCRIPTION: \nStep into the future of event marketing with our exclusive Masterclass\, valued at $15\,000\, now offered free for attendees of this session. This premium experience is designed to equip you with our revolutionary 9-Point AI System\, transforming how you create content and generate leads. Delve into the power of AI-driven strategies to attract and engage your target audience effectively and learn to craft compelling content that enhances attendee and exhibitor acquisition. \nThis session is ideal for event organizers and marketers aiming to outpace the competition. By attending\, you’ll gain practical insights and actionable strategies valued at $15\,000—free for participants. Elevate your event’s profile and ensure its success with cutting-edge techniques that not only attract but also captivate your ideal audience. \n  \nLEARNING OBJECTIVES: \nIn this masterclass\, you will: \n\nMaster AI-enhanced content creation tailored specifically for events.\nDiscover innovative techniques to generate highly targeted leads that convert.\nGet hands-on with tools that automate and optimize marketing efforts\, from dynamic email campaigns to sophisticated retargeting strategies.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b215-masterclass-in-event-marketing-transform-your-strategy-with-the-9-point-ai-system-for-content-and-lead-generation/
LOCATION:https://zoom.us/j/96579494541
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T100000
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260406T070928
CREATED:20240209T213412Z
LAST-MODIFIED:20240301T153011Z
UID:10000550-1710928800-1710948600@usteducation.org
SUMMARY:Spring Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n  \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n  \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation. \n 
URL:https://usteducation.org/event/spring-symposium-virtual-registration/
LOCATION:zoom.us/j/99450983965
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/With-boarder-2.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T100000
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260406T070928
CREATED:20240209T213404Z
LAST-MODIFIED:20240301T153055Z
UID:10000551-1710928800-1710948600@usteducation.org
SUMMARY:Spring Symposium: In-Person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation.
URL:https://usteducation.org/event/spring-symposium-in-person-registration/
LOCATION:Alliance Bernstein\, Washington\, DC
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/with-boarder-3.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T095900
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260406T070928
CREATED:20240209T213417Z
LAST-MODIFIED:20240301T152339Z
UID:10000543-1710928740-1710948600@usteducation.org
SUMMARY:Spring Symposium Information
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation.
URL:https://usteducation.org/event/spring-symposium-information-2024/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Spring-Symposium-2024-4.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240313T130000
DTEND;TZID=America/New_York:20240313T140000
DTSTAMP:20260406T070928
CREATED:20240212T233039Z
LAST-MODIFIED:20240429T230110Z
UID:10000546-1710334800-1710338400@usteducation.org
SUMMARY:Your Ads Suck: The Transformation Playbook for Skyrocketing Conversions
DESCRIPTION:COURSE DESCRIPTION: \nThis session promises a no-nonsense\, actionable guide to overhauling your social ad strategies for Meta\, Google\, LinkedIn\, and more. Attendees will discover insider tips and strategies for crafting ads that don’t just attract eyes but actively convert them into leads and sales\, ensuring your business stands out in the crowded digital landscape. \n  \nLEARNING OBJECTIVES: \n\nUnderstanding Audience Psychology: Crafting Messages That Resonate\nLearn how to delve into the mindset of your target audience across different platforms. This point covers the importance of audience segmentation\, the creation of persona-driven content\, and how to tailor messages that speak directly to the needs and desires of your audience\, thereby increasing the likelihood of conversion.\n\n\n\nCreative Optimization: Designing Ads That Catch Eyes and Drive Action\nDiscover the secrets to designing visually appealing ads that not only grab attention but also encourage viewers to take action. This includes tips on using color psychology\, imagery\, and call-to-action buttons effectively across various social platforms\, ensuring your ads stand out in a sea of content.\n\n\n\n\nData-Driven Decisions: Leveraging Analytics for Continuous Improvement\nDive into the world of ad analytics to understand what works and what doesn’t. This learning point emphasizes the importance of A/B testing\, tracking conversion metrics\, and using insights from platform-specific analytics tools to refine your ad strategies over time. Learn how to iterate on your successes and pivot away from underperforming elements to consistently improve ad performance and ROI.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b214-your-ads-suck-the-transformation-playbook-for-skyrocketing-conversions/
LOCATION:https://zoom.us/j/98407117588
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240214T110000
DTEND;TZID=America/New_York:20240214T120000
DTSTAMP:20260406T070928
CREATED:20230608T190723Z
LAST-MODIFIED:20240422T160859Z
UID:10000442-1707908400-1707912000@usteducation.org
SUMMARY:Beyond Tradition: Association Transformation into Media Empires
DESCRIPTION:COURSE DESCRIPTION: \nIn the rapidly evolving digital landscape\, the lines between different sectors are blurring. Today\, associations are no longer just conveners; they have the potential to become media empires themselves. “Beyond Tradition: Association Transformation into Media Empires” is a dynamic and insightful webinar that will explore this shift in roles. This session will elucidate how associations can harness their unique expertise\, expansive networks\, and captivating narratives to transform into influential media entities. Join us as we journey through this transformation\, spotlighting the opportunities that lie ahead and the strategies to capitalize on them. Uncover the future of associations\, a future where you are the media mogul. \n  \nLEARNING OBJECTIVES: \n\nUnearth the potential of associations in becoming influential media entities: Understand how your unique knowledge\, vast networks\, and compelling stories can be leveraged to drive impactful narratives and shape public discourse.\nExplore key strategies for transformation: Learn the steps and best practices to transition your association from a traditional convener to a dynamic\, content-producing powerhouse.\nDiscover the opportunities this shift presents: Identify the potential benefits and challenges of such a transformation\, from increased reach and engagement to new revenue streams\, while learning how to navigate potential obstacles.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b192-beyond-tradition-association-transformation-into-media-empires/
LOCATION:https://zoom.us/j/98588079528
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Bill24.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231109T100000
DTEND;TZID=America/New_York:20231109T153000
DTSTAMP:20260406T070928
CREATED:20230904T185052Z
LAST-MODIFIED:20231112T213846Z
UID:10000471-1699524000-1699543800@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Membership | Leadership | Advancement \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n \nSession 1: (10:00-11:00 AM) Rise Up Together: Navigating the Journey of Member Loyalty in Communities \nCourse Description:  \nIn an age where communities thrive on engagement and connection\, fostering membership loyalty is more crucial than ever. SESSION TITLE takes a deep dive into the innovative practices of strategic marketing and relationship-building. This engaging session is tailored to guide you through the journey of transforming casual joiners into committed community members\, creating a thriving ecosystem that supports individual growth and collective advancement. \nLearning Objectives:  \n\nUnderstanding Membership Dynamics: Gain insight into the psychological aspects of membership engagement\, uncovering what drives commitment and loyalty. Learn to apply strategic marketing tactics that resonate with your target audience\, creating a sense of belonging and community.\nBuilding Strong Relationships: Explore relationship-building strategies that extend beyond the initial recruitment phase. Discover the keys to fostering trust\, nurturing connections\, and enhancing member experience to ensure long-term engagement and satisfaction.\nCreating Sustainable Growth Through Advancement: Learn how to utilize advancement opportunities within your community to encourage ongoing participation and growth. This includes creating clear pathways for members to grow\, thrive\, and contribute to the overall success of the community\, thereby encouraging a culture of continuous engagement and loyalty.\n\nSpeaker: Bill McGlade from epIQ \n\nSession 2: (11:15-12:15 PM) A Magic Wand For Member Retention \nCourse Description:  \nDid you know that the more times a member renews\, the less it costs to keep them? It’s likely you know member renewals are important. The real question is\, what can we actually do to raise the chances that a member will want to stick with your association for the long-haul? While we’d all love to wave a magic wand to improve retention\, sadly they don’t exist. However\, the next best thing (and its pretty darn close) – is all your data! While associations often have access to many data points about what their members want\, few are using effective data strategies to create targeted retention campaigns. Knowing why members join\, why they stay\, why they leave and what they value most is a bit of magic that can be vital to a great retention strategy. The only way to get this type of granular information is through analytics. \nDuring this webinar\, you’ll learn a data-informed approach to member retention: \n\nUse data to determine the unique value you bring to your members.\nTranslate your retention into ROI by analyzing lifetime value.\nIdentify at-risk members through correlations\, predictive modeling and engagement scores.\n\nJoin us to take actions to clarify your value\, find your leaky buckets and create retention strategies for your at-risk member segments. \nSpeaker: Greg Pollack from Association Analytics \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Member Engagement is an Art and a Science. Do Both! \nCourse Description:  \nIf you’ve ever tried to engage members or get them to act and it didn’t work\, you’re not alone. The key is\, don’t keep doing it and expect different results! In this interactive session\, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership\, renewal and general member engagement results. \nYou’ll come away with: \n\nKnowledge about interpersonal theories you’ve probably never heard of\, that are highly relevant to interactions with and between your members.\nIdeas for shifting your team’s mindset about how your engagement strategy is developed\, executed and measured.\nSimple engagement tactics you’re probably not using right now and can implement easily (hint: less talking\, more listening!)\n\nSpeaker: Brianne Wheeler from PropFuel \n\nSession 4: (2:30-3:30 PM) Test Drive Your Shiny New Membership Model \nCourse Description: \nContent consumption is changing at a rapid pace. Social media\, tech companies\, and ‘end-of-the-alphabet’ generations are rewiring market demand. And while for some\, the traditional association models\, are still holding ground\, there’s a keen awareness of the change ahead for organizations. Faltering membership numbers and increasing boomer retirements are pressuring association leaders to revitalize their legacy models and brand reputations for organizational preservation. But when do you know when your organization is ready and prepared for a tune-up? Join us as we explore the key indicators for membership remodeling and more diversified programming. \nSpecifically\, we’ll dive into: \n\nAudience and organizational readiness\nProgram ideation and mapping to round out customer and member value\nThe technology mixology needed to support your new model\nThe metrics you need to determine revenue readiness and impact\n\nSpeaker: Aimee Pagano from Highroad Solutions \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Membership\, Leadership\, and Advancement.
URL:https://usteducation.org/event/fall-symposium-virtual-registration/
LOCATION:https://zoom.us/j/93840057119
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/09/FS_23.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231109T100000
DTEND;TZID=America/New_York:20231109T153000
DTSTAMP:20260406T070928
CREATED:20230904T153513Z
LAST-MODIFIED:20231112T213914Z
UID:10000470-1699524000-1699543800@usteducation.org
SUMMARY:Fall Symposium: In-person registration
DESCRIPTION:Membership | Leadership | Advancement \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.  \nAgenda: Each session is 1 CPE/CAE Credit.  \n \nDate: November 9\, 2023 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nSession 1: (10:00-11:00 AM) Rise Up Together: Navigating the Journey of Member Loyalty in Communities \nCourse Description:  \nIn an age where communities thrive on engagement and connection\, fostering membership loyalty is more crucial than ever. SESSION TITLE takes a deep dive into the innovative practices of strategic marketing and relationship-building. This engaging session is tailored to guide you through the journey of transforming casual joiners into committed community members\, creating a thriving ecosystem that supports individual growth and collective advancement. \nLearning Objectives:  \n\nUnderstanding Membership Dynamics: Gain insight into the psychological aspects of membership engagement\, uncovering what drives commitment and loyalty. Learn to apply strategic marketing tactics that resonate with your target audience\, creating a sense of belonging and community.\nBuilding Strong Relationships: Explore relationship-building strategies that extend beyond the initial recruitment phase. Discover the keys to fostering trust\, nurturing connections\, and enhancing member experience to ensure long-term engagement and satisfaction.\nCreating Sustainable Growth Through Advancement: Learn how to utilize advancement opportunities within your community to encourage ongoing participation and growth. This includes creating clear pathways for members to grow\, thrive\, and contribute to the overall success of the community\, thereby encouraging a culture of continuous engagement and loyalty.\n\nSpeaker: Bill McGlade from epIQ \n\nSession 2: (11:15-12:15 PM) A Magic Wand For Member Retention \nCourse Description:  \nDid you know that the more times a member renews\, the less it costs to keep them? It’s likely you know member renewals are important. The real question is\, what can we actually do to raise the chances that a member will want to stick with your association for the long-haul? While we’d all love to wave a magic wand to improve retention\, sadly they don’t exist. However\, the next best thing (and its pretty darn close) – is all your data! While associations often have access to many data points about what their members want\, few are using effective data strategies to create targeted retention campaigns. Knowing why members join\, why they stay\, why they leave and what they value most is a bit of magic that can be vital to a great retention strategy. The only way to get this type of granular information is through analytics. \nDuring this webinar\, you’ll learn a data-informed approach to member retention: \n\nUse data to determine the unique value you bring to your members.\nTranslate your retention into ROI by analyzing lifetime value.\nIdentify at-risk members through correlations\, predictive modeling and engagement scores.\n\nJoin us to take actions to clarify your value\, find your leaky buckets and create retention strategies for your at-risk member segments. \nSpeaker: Greg Pollack from Association Analytics \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Member Engagement is an Art and a Science. Do Both! \nCourse Description:  \nIf you’ve ever tried to engage members or get them to act and it didn’t work\, you’re not alone. The key is\, don’t keep doing it and expect different results! In this interactive session\, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership\, renewal and general member engagement results. \nYou’ll come away with: \n\nKnowledge about interpersonal theories you’ve probably never heard of\, that are highly relevant to interactions with and between your members.\nIdeas for shifting your team’s mindset about how your engagement strategy is developed\, executed and measured.\nSimple engagement tactics you’re probably not using right now and can implement easily (hint: less talking\, more listening!)\n\nSpeaker: Brianne Wheeler from PropFuel \n\nSession 4: (2:30-3:30 PM) Test Drive Your Shiny New Membership Model \nCourse Description: \nContent consumption is changing at a rapid pace. Social media\, tech companies\, and ‘end-of-the-alphabet’ generations are rewiring market demand. And while for some\, the traditional association models\, are still holding ground\, there’s a keen awareness of the change ahead for organizations. Faltering membership numbers and increasing boomer retirements are pressuring association leaders to revitalize their legacy models and brand reputations for organizational preservation. But when do you know when your organization is ready and prepared for a tune-up? Join us as we explore the key indicators for membership remodeling and more diversified programming. \nSpecifically\, we’ll dive into: \n\nAudience and organizational readiness\nProgram ideation and mapping to round out customer and member value\nThe technology mixology needed to support your new model\nThe metrics you need to determine revenue readiness and impact\n\nSpeaker: Aimee Pagano from Highroad Solutions \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Membership\, Leadership\, and Advancement.
URL:https://usteducation.org/event/fall-symposium-in-person-registration/
LOCATION:Alliance Bernstein\, Washington\, DC
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/09/FS_23-2.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231011T110000
DTEND;TZID=America/New_York:20231011T120000
DTSTAMP:20260406T070928
CREATED:20230608T190522Z
LAST-MODIFIED:20231013T191854Z
UID:10000441-1697022000-1697025600@usteducation.org
SUMMARY:B191: Session 2: Navigating the Emotional Currents of Artificial Intelligence
DESCRIPTION:COURSE DESCRIPTION: \nPart 2 of 2 sessions – Discover the uncharted realms where artificial and emotional intelligence converge in our exciting session\, “Navigating the Emotional Currents of Artificial Intelligence.” This session delves into the captivating exploration of intertwining human-like emotional understanding with the calculative precision of artificial intelligence. As we traverse through the waves of emotional recognition\, expression\, and empathy\, we unveil the potential to augment user experience\, decision-making\, and interactive systems by imbibing AI with Emotional Intelligence (EI). \n  \nLEARNING OBJECTIVES: \n\n– “Understanding the Essence: Grasp the core principles of Emotional Intelligence and Artificial Intelligence\, appreciating their individual strengths and envisioning their symbiotic potential.\n– Technical Ingenuity: Uncover the technical facet of melding EI into AI through data analytics and evolving algorithms capable of discerning emotional nuances.\n– Real-world Implications: Explore an array of real-world applications\, challenges\, and future prospects of emotionally intelligent AI\, underlining the imperative for ethical considerations and accurate emotional assessments.\n– The course structure meticulously designed\, ranging from introductory concepts to real-world applications\, challenges\, and future scope\, ensures a comprehensive understanding. The engaging case studies and discussions around ethical considerations provide a holistic insight\, preparing the participants for the emerging era of emotionally adept artificial intelligence.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b191-session-2-transforming-associations-the-future-of-productivity-with-ai/
LOCATION:https://zoom.us/j/93874291384
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Bill-1.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230912T110000
DTEND;TZID=America/New_York:20230912T120000
DTSTAMP:20260406T070928
CREATED:20230608T190436Z
LAST-MODIFIED:20230929T162321Z
UID:10000440-1694516400-1694520000@usteducation.org
SUMMARY:B190: Session 1: Transforming Associations: The Future of Productivity with AI
DESCRIPTION:COURSE DESCRIPTION: \nPart 1 of 2 Sessions – “Welcome to ‘Transforming Associations: The Future of Productivity with AI’. In this thought-provoking webinar\, we’ll dive into how AI\, specifically ChatGPT and similar tools\, are revolutionizing association workspaces. Uncover the power of AI in streamlining tasks\, enhancing team productivity\, and reducing operational burden. We’ll explore practical use-cases\, demonstrating how AI can help your association save time\, boost output\, and potentially increase productivity by up to 40%. Beyond hype and jargon\, this session brings you real-world insights and strategies to navigate and harness the AI-driven future of association productivity.” \n  \nLEARNING OBJECTIVES: \n\n–  “Discover practical applications of AI tools like ChatGPT in enhancing team productivity and operational efficiency within associations.”\n–  “Learn proven strategies to implement AI within your association\, potentially boosting overall productivity by up to 40%.”\n–  “Get insights into the future of association workspaces\, understanding how AI can transform your operations\, streamline processes\, and pave the way for innovation.”\n\n  \n  \nRegister for Session 2 HERE \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b190-session-1-transforming-associations-the-future-of-productivity-with-ai/
LOCATION:https://zoom.us/j/96473394302
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/06/Bill-1.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230802T110000
DTEND;TZID=America/New_York:20230802T120000
DTSTAMP:20260406T070928
CREATED:20230525T091104Z
LAST-MODIFIED:20230928T232637Z
UID:10000432-1690974000-1690977600@usteducation.org
SUMMARY:B189: Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach
DESCRIPTION:COURSE DESCRIPTION: \n“Shifting Paradigms: Driving Association Growth Through a Content-Led Marketing Approach” is a deep dive into the transformative power of content in shaping the trajectory of associations. This session will uncover the inherent potential of a strategic\, content-first approach to marketing\, focusing on practical methods of implementation and the impressive results this strategy can deliver. With live examples\, case studies\, and expert insights\, we will explore the role of compelling\, resonant content in fostering member engagement\, bolstering growth\, and enhancing the overall impact of your association. \n  \nLEARNING OBJECTIVES: \n\n– Uncover the secret of using strategic content to attract\, engage\, and retain association members\, reinforcing their connection to your organization.\n– Learn how to curate and create compelling content that resonates with your audience\, sparking dialogue and fostering a sense of community.\n– Grasp the importance of integrating a content-led approach into your overall marketing strategy\, driving results and enabling your association to thrive in an ever-evolving digital landscape.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b189-shifting-paradigms-driving-association-growth-through-a-content-led-marketing-approach/
LOCATION:https://zoom.us/j/98927390340
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/05/Bill-1-2.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221205T130000
DTEND;TZID=America/New_York:20221205T140000
DTSTAMP:20260406T070928
CREATED:20221028T190443Z
LAST-MODIFIED:20221116T215537Z
UID:10000255-1670245200-1670248800@usteducation.org
SUMMARY:W372: Growing your 365 Community
DESCRIPTION:COURSE DESCRIPTION: \nMembership is about more than attending an annual event and receiving a newsletter. It’s about finding connections and educational content that advance your business objectives. There are many ways to build a year-round community to connect members to members and buyers to sellers. Making human connection needs the heart of your digital efforts and pulling insights from your data. This team of forward-thinkers will share what they have learned to support your growth\, from strategic design to execution. \n  \nLEARNING OBJECTIVES: \n\nExplore what ‘365 connection’ means to your unique community.\nDiscover the opportunities for growth when you engage consistently and meaningfully.\nCompile a list of ideas you can prototype with your own organization.
URL:https://usteducation.org/event/w372-growing-your-365-community/
LOCATION:https://zoom.us/j/93201390194
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-18.png
END:VEVENT
END:VCALENDAR