BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260305T093000
DTEND;TZID=America/New_York:20260305T150000
DTSTAMP:20260405T012756
CREATED:20260209T190247Z
LAST-MODIFIED:20260304T180559Z
UID:10000872-1772703000-1772722800@usteducation.org
SUMMARY:Membership & Marketing Symposium
DESCRIPTION:Virtual Only Event \nMembership & Marketing Symposium \nDate: Thursday\, March 5th\, 2026 \nTime: 9:30 – 3:00 PM \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nKeynote Speaker: (9:30 – 9:50) \nErica Salm Rench\, CMO\, Sidecar \n\nSession 1: (10:00-11:00 PM ET) Digital Marketing Analytics Starter Pack: Measuring What Matters for Membership Growth \nCourse Description:  \nAssociations must go beyond vanity metrics to understand how digital marketing efforts truly impact membership goals. This session introduces a practical “starter pack” of analytics tools and strategies—spanning email\, social media\, web\, and paid ads—that help organizations measure what matters. \nUsing real-world examples and actionable insights\, attendees will learn how to align digital tactics with strategic membership outcomes\, such as acquisition\, retention\, and engagement. We’ll explore how to use UTM codes and GA4 to track campaign performance\, build meaningful reports\, and answer leadership’s most pressing questions: Is our marketing working? Are we reaching the right people? Are we driving member value? \nWhether you’re just starting out or refining your analytics approach\, this session will help you build a data-informed strategy that strengthens member relationships and demonstrates impact. \nLearning Objectives: \n\n– Identify key digital marketing metrics across email\, social media\, web\, and paid ads that signal progress toward membership goals.\n– Apply UTM codes and GA4 reporting to track campaign effectiveness and user engagement across channels.\n– Translate analytics into strategic insights that answer leadership questions and guide membership-focused decision-making.\n– Benchmark performance using internal and external data to refine content and outreach strategies.\n– Build a starter analytics toolkit that supports ongoing evaluation\, optimization\, and storytelling around member impact.\n\nSpeaker: Julie McDowell\, Director\, Strategic Communications & Digital Content at College of American Pathologists \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Using AI to Power Smarter Membership and Marketing Strategies \nCourse Description: \nAI is already reshaping how associations do the work they’ve always cared about: connecting people and industries\, telling stories\, and driving meaningful engagement. And it’s helping them do it in record time! While that speed opens up real opportunity\, it also forces new strategic choices. \nIn this session\, we’ll cover both the AI tools associations should be paying attention to and how to use them in day-to-day membership and marketing work AND how your overall strategy needs to change because of them. For example: How do you take advantage of working at scale while still maintaining your authenticity\, credibility\, and trust? How does your content strategy need to shift so your organization shows up as a source when AI is answering questions for your members? When does AI help create better\, more responsive experiences\, and when is a human touch still essential? You’ll leave understanding not just how to use AI\, but how to rethink your membership and marketing strategies in response to it. \nLearning Objectives: \n\n– Understand how AI is changing membership and marketing strategy\, not just speeding up the work\n– Identify which AI tools are worth paying attention to and how associations are using them\n– Identify where strategy needs to shift in response to AI\n\nSpeaker: Joanna Pineda\, CEO & Chief Troublemaker at Matrix Group International \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 3: (12:45-1:45 PM ET) Members Aren’t Responding—Now What? \nCourse Description:  \nWhen your best marketing efforts fall flat\, what’s really going on? This session helps you dig beneath the surface to discover why members tune out—and how to turn it around. Through interactive exercises\, case studies\, and honest conversation\, learn how to spot whether the issue is segmentation\, messaging\, or product fit. Work with peers to rethink your approach\, uncover fresh strategies for connecting with your audience\, and leave with clear steps to boost member engagement and deliver genuine value for your association. \nLearning Objectives: \n\n– Diagnose the real reasons behind poor member engagement using segmentation\, messaging\, and product-fit frameworks.​\n– Evaluate member data and campaign performance to identify what’s working—and what’s not—in your marketing strategy.​\n– Differentiate between symptoms of marketing problems (like low open rates) and underlying product or value gaps within the association.​\n– Redesign core marketing messages to align with meaningful member needs and motivations\, avoiding one-size-fits-all communication.​\n– Collaborate with peers to create actionable solutions and engagement strategies that can be applied immediately within your organization.​\n– Implement a feedback and measurement loop to continuously improve marketing\, segmentation\, and product relevance over time.\n\nSpeaker: Laura Sparks\, Director of Marketing and Communications at American Society of Appraisers \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 4: (2:00-3:00 PM ET) From Reactive to Strategic: Building a High-Impact Marketing Function in Today’s Associations \nCourse Description: \nAssociation marketing teams are under extraordinary pressure—expected to drive membership growth\, improve retention\, support programs\, and prove ROI\, all while navigating shifting member expectations and limited resources. Too often\, teams are stuck in reactive mode: juggling last-minute requests\, unclear priorities\, and a lack of measurable goals. \nThis session reframes marketing as a strategic\, results-driving function—one that partners with leadership\, makes data-informed decisions\, and works from a clear quarterly plan. Grounded in real-world association examples\, this interactive session will help attendees diagnose common dysfunctions\, reset expectations with leadership\, and build the operational foundation required for sustainable growth. Participants will leave with practical frameworks they can immediately use with their teams and executives. \nLearning Objectives: \n\n– Identify and assess common failure points in association marketing teams\, including misaligned priorities\, lack of strategic clarity\, and unclear performance expectations.\n– Apply a practical quarterly planning framework that helps teams stay focused\, measure what matters\, and communicate results to leadership more effectively.\n– Implement strategies to shift the internal perception of marketing—from order-taking to strategic partner—through better goals\, reporting\, and cross-team collaboration.\n\nSpeaker: Brianne Wheeler\, CEO/Owner at Levitate Marketing \nCAE: Marketing & Communications \nNASBA: Communications & Marketing
URL:https://usteducation.org/event/membership-marketing-symposium/
LOCATION:zoom.us/j/92963828596
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Website-Graphics-20242026-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T110000
DTEND;TZID=America/New_York:20250730T120000
DTSTAMP:20260405T012756
CREATED:20250630T170050Z
LAST-MODIFIED:20250730T200215Z
UID:10000728-1753873200-1753876800@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
DESCRIPTION:Course Description:  \nPart 3 of a 3-part Series \nIn the final session of a three-part webinar series\, The Association Marketing Manifesto – Live\, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled)\, campaign prioritization\, team support\, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity\, accountability\, and sustainable results—without burnout or bandaids! \n  \nLearning Objectives: \nReplace outdated planning cycles with a quarterly\, test-and-learn model that mirrors SaaS best practices. \nUnderstand the root causes of marketing team overwhelm—and how leadership can help fix them. \nFoster a two-directional culture of trust between marketing teams and the rest of the organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-3-from-random-acts-to-strategic-impact-building-a-marketing-culture-that-works/
LOCATION:zoom.us/j/91618896645
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/MichaelArt25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250722T110000
DTEND;TZID=America/New_York:20250722T120000
DTSTAMP:20260405T012756
CREATED:20250630T171003Z
LAST-MODIFIED:20250722T210128Z
UID:10000729-1753182000-1753185600@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 2: Numbers Don’t Lie: The 5 Marketing Metrics Every Association Leader Should Track (But Probably Doesn’t)
DESCRIPTION:Course Description:  \nPart 2 of a 3-part Series \nWhile many associations glance at membership counts and dues revenue periodically\, truly data-driven organizations dig deeper. This session explores five critical metrics—ARR\, MRR\, retention rate\, NPS\, and CAC—and how they can inform smarter marketing and membership decisions. Brianne will break down each one\, walk through how to calculate it (without a finance degree)\, and lead a conversation on how it ties to strategy and storytelling in the boardroom. Join us for this interactive session: the second in a three-part series\, The Association Marketing Manifesto – Live. \n  \nLearning Objectives: \nCalculate and interpret five foundational marketing metrics for associations. \nRecognize how these metrics can support leadership decision-making and campaign planning. \nShift from lagging indicators (like annual membership reports) to real-time insights that drive change. \n  \nRegister for Part 3 here.  \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-2-numbers-dont-lie-the-5-marketing-metrics-every-association-leader-should-track-but-probably-doesnt/
LOCATION:zoom.us/j/92776251743
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T130000
DTEND;TZID=America/New_York:20250715T140000
DTSTAMP:20260405T012756
CREATED:20250630T171649Z
LAST-MODIFIED:20250716T155438Z
UID:10000730-1752584400-1752588000@usteducation.org
SUMMARY:The Association Marketing Manifesto - Live\, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
DESCRIPTION:Course Description:  \nPart 1 of a 3-part Series \nThis opening session of the three-part webinar series\, The Association Marketing Manifesto – Live\, reframes the role of marketing in the association space\, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic\, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive\, internal service department. \n  \nLearning Objectives: \nUnderstand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing. \nIdentify the organizational behaviors and cultural norms that hold marketing back. \nDiscover how reframing marketing as a growth engine can unlock clarity\, alignment\, and measurable results. \nTo see the recorded webinar\, click here
URL:https://usteducation.org/event/the-association-marketing-manifesto-live-part-1-the-growth-mindset-shift-why-marketing-is-at-the-heart-of-association-strategy/
LOCATION:zoom.us/j/92464341200
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/06/Brianne25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231115T130000
DTEND;TZID=America/New_York:20231115T140000
DTSTAMP:20260405T012756
CREATED:20230105T203950Z
LAST-MODIFIED:20231120T184305Z
UID:10000297-1700053200-1700056800@usteducation.org
SUMMARY:W399: Member Engagement is an Art and a Science. Do Both!
DESCRIPTION:COURSE DESCRIPTION: \nIf you’ve ever tried to engage members or get them to act and it didn’t work\, you’re not alone. The key is\, don’t keep doing it and expect different results! In this interactive session\, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership\, renewal and general member engagement results. \n  \nLEARNING OBJECTIVES: \n• Learn how to get personalized feedback to determine the best engagement strategies for your organization \n• Learn how to acquire an understanding of how to use both analytics and creativity to boost member engagement \n• Learn how to leverage insights from experiments to design effective communication pieces \n• Learn how to save time and resources by avoiding ineffective methods or engaging members in the wrong ways \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w399-member-engagement-is-an-art-and-a-science-do-both/
LOCATION:https://zoom.us/j/92751206769
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231109T100000
DTEND;TZID=America/New_York:20231109T153000
DTSTAMP:20260405T012756
CREATED:20230904T185052Z
LAST-MODIFIED:20231112T213846Z
UID:10000471-1699524000-1699543800@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Membership | Leadership | Advancement \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n \nSession 1: (10:00-11:00 AM) Rise Up Together: Navigating the Journey of Member Loyalty in Communities \nCourse Description:  \nIn an age where communities thrive on engagement and connection\, fostering membership loyalty is more crucial than ever. SESSION TITLE takes a deep dive into the innovative practices of strategic marketing and relationship-building. This engaging session is tailored to guide you through the journey of transforming casual joiners into committed community members\, creating a thriving ecosystem that supports individual growth and collective advancement. \nLearning Objectives:  \n\nUnderstanding Membership Dynamics: Gain insight into the psychological aspects of membership engagement\, uncovering what drives commitment and loyalty. Learn to apply strategic marketing tactics that resonate with your target audience\, creating a sense of belonging and community.\nBuilding Strong Relationships: Explore relationship-building strategies that extend beyond the initial recruitment phase. Discover the keys to fostering trust\, nurturing connections\, and enhancing member experience to ensure long-term engagement and satisfaction.\nCreating Sustainable Growth Through Advancement: Learn how to utilize advancement opportunities within your community to encourage ongoing participation and growth. This includes creating clear pathways for members to grow\, thrive\, and contribute to the overall success of the community\, thereby encouraging a culture of continuous engagement and loyalty.\n\nSpeaker: Bill McGlade from epIQ \n\nSession 2: (11:15-12:15 PM) A Magic Wand For Member Retention \nCourse Description:  \nDid you know that the more times a member renews\, the less it costs to keep them? It’s likely you know member renewals are important. The real question is\, what can we actually do to raise the chances that a member will want to stick with your association for the long-haul? While we’d all love to wave a magic wand to improve retention\, sadly they don’t exist. However\, the next best thing (and its pretty darn close) – is all your data! While associations often have access to many data points about what their members want\, few are using effective data strategies to create targeted retention campaigns. Knowing why members join\, why they stay\, why they leave and what they value most is a bit of magic that can be vital to a great retention strategy. The only way to get this type of granular information is through analytics. \nDuring this webinar\, you’ll learn a data-informed approach to member retention: \n\nUse data to determine the unique value you bring to your members.\nTranslate your retention into ROI by analyzing lifetime value.\nIdentify at-risk members through correlations\, predictive modeling and engagement scores.\n\nJoin us to take actions to clarify your value\, find your leaky buckets and create retention strategies for your at-risk member segments. \nSpeaker: Greg Pollack from Association Analytics \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Member Engagement is an Art and a Science. Do Both! \nCourse Description:  \nIf you’ve ever tried to engage members or get them to act and it didn’t work\, you’re not alone. The key is\, don’t keep doing it and expect different results! In this interactive session\, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership\, renewal and general member engagement results. \nYou’ll come away with: \n\nKnowledge about interpersonal theories you’ve probably never heard of\, that are highly relevant to interactions with and between your members.\nIdeas for shifting your team’s mindset about how your engagement strategy is developed\, executed and measured.\nSimple engagement tactics you’re probably not using right now and can implement easily (hint: less talking\, more listening!)\n\nSpeaker: Brianne Wheeler from PropFuel \n\nSession 4: (2:30-3:30 PM) Test Drive Your Shiny New Membership Model \nCourse Description: \nContent consumption is changing at a rapid pace. Social media\, tech companies\, and ‘end-of-the-alphabet’ generations are rewiring market demand. And while for some\, the traditional association models\, are still holding ground\, there’s a keen awareness of the change ahead for organizations. Faltering membership numbers and increasing boomer retirements are pressuring association leaders to revitalize their legacy models and brand reputations for organizational preservation. But when do you know when your organization is ready and prepared for a tune-up? Join us as we explore the key indicators for membership remodeling and more diversified programming. \nSpecifically\, we’ll dive into: \n\nAudience and organizational readiness\nProgram ideation and mapping to round out customer and member value\nThe technology mixology needed to support your new model\nThe metrics you need to determine revenue readiness and impact\n\nSpeaker: Aimee Pagano from Highroad Solutions \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Membership\, Leadership\, and Advancement.
URL:https://usteducation.org/event/fall-symposium-virtual-registration/
LOCATION:https://zoom.us/j/93840057119
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/09/FS_23.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231109T100000
DTEND;TZID=America/New_York:20231109T153000
DTSTAMP:20260405T012756
CREATED:20230904T153513Z
LAST-MODIFIED:20231112T213914Z
UID:10000470-1699524000-1699543800@usteducation.org
SUMMARY:Fall Symposium: In-person registration
DESCRIPTION:Membership | Leadership | Advancement \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.  \nAgenda: Each session is 1 CPE/CAE Credit.  \n \nDate: November 9\, 2023 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nSession 1: (10:00-11:00 AM) Rise Up Together: Navigating the Journey of Member Loyalty in Communities \nCourse Description:  \nIn an age where communities thrive on engagement and connection\, fostering membership loyalty is more crucial than ever. SESSION TITLE takes a deep dive into the innovative practices of strategic marketing and relationship-building. This engaging session is tailored to guide you through the journey of transforming casual joiners into committed community members\, creating a thriving ecosystem that supports individual growth and collective advancement. \nLearning Objectives:  \n\nUnderstanding Membership Dynamics: Gain insight into the psychological aspects of membership engagement\, uncovering what drives commitment and loyalty. Learn to apply strategic marketing tactics that resonate with your target audience\, creating a sense of belonging and community.\nBuilding Strong Relationships: Explore relationship-building strategies that extend beyond the initial recruitment phase. Discover the keys to fostering trust\, nurturing connections\, and enhancing member experience to ensure long-term engagement and satisfaction.\nCreating Sustainable Growth Through Advancement: Learn how to utilize advancement opportunities within your community to encourage ongoing participation and growth. This includes creating clear pathways for members to grow\, thrive\, and contribute to the overall success of the community\, thereby encouraging a culture of continuous engagement and loyalty.\n\nSpeaker: Bill McGlade from epIQ \n\nSession 2: (11:15-12:15 PM) A Magic Wand For Member Retention \nCourse Description:  \nDid you know that the more times a member renews\, the less it costs to keep them? It’s likely you know member renewals are important. The real question is\, what can we actually do to raise the chances that a member will want to stick with your association for the long-haul? While we’d all love to wave a magic wand to improve retention\, sadly they don’t exist. However\, the next best thing (and its pretty darn close) – is all your data! While associations often have access to many data points about what their members want\, few are using effective data strategies to create targeted retention campaigns. Knowing why members join\, why they stay\, why they leave and what they value most is a bit of magic that can be vital to a great retention strategy. The only way to get this type of granular information is through analytics. \nDuring this webinar\, you’ll learn a data-informed approach to member retention: \n\nUse data to determine the unique value you bring to your members.\nTranslate your retention into ROI by analyzing lifetime value.\nIdentify at-risk members through correlations\, predictive modeling and engagement scores.\n\nJoin us to take actions to clarify your value\, find your leaky buckets and create retention strategies for your at-risk member segments. \nSpeaker: Greg Pollack from Association Analytics \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Member Engagement is an Art and a Science. Do Both! \nCourse Description:  \nIf you’ve ever tried to engage members or get them to act and it didn’t work\, you’re not alone. The key is\, don’t keep doing it and expect different results! In this interactive session\, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership\, renewal and general member engagement results. \nYou’ll come away with: \n\nKnowledge about interpersonal theories you’ve probably never heard of\, that are highly relevant to interactions with and between your members.\nIdeas for shifting your team’s mindset about how your engagement strategy is developed\, executed and measured.\nSimple engagement tactics you’re probably not using right now and can implement easily (hint: less talking\, more listening!)\n\nSpeaker: Brianne Wheeler from PropFuel \n\nSession 4: (2:30-3:30 PM) Test Drive Your Shiny New Membership Model \nCourse Description: \nContent consumption is changing at a rapid pace. Social media\, tech companies\, and ‘end-of-the-alphabet’ generations are rewiring market demand. And while for some\, the traditional association models\, are still holding ground\, there’s a keen awareness of the change ahead for organizations. Faltering membership numbers and increasing boomer retirements are pressuring association leaders to revitalize their legacy models and brand reputations for organizational preservation. But when do you know when your organization is ready and prepared for a tune-up? Join us as we explore the key indicators for membership remodeling and more diversified programming. \nSpecifically\, we’ll dive into: \n\nAudience and organizational readiness\nProgram ideation and mapping to round out customer and member value\nThe technology mixology needed to support your new model\nThe metrics you need to determine revenue readiness and impact\n\nSpeaker: Aimee Pagano from Highroad Solutions \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Membership\, Leadership\, and Advancement.
URL:https://usteducation.org/event/fall-symposium-in-person-registration/
LOCATION:Alliance Bernstein\, Washington\, DC
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/09/FS_23-2.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230913T110000
DTEND;TZID=America/New_York:20230913T120000
DTSTAMP:20260405T012756
CREATED:20221220T210845Z
LAST-MODIFIED:20230929T162627Z
UID:10000294-1694602800-1694606400@usteducation.org
SUMMARY:W398: How AANP Gained Over 1\,500 Members and $200K in Revenue
DESCRIPTION:COURSE DESCRIPTION: \nThe American Association of Nurse Practictioners has unlocked the key to adding new members and winning back lapsed members. Their strategy to gain over 1\,500 members and add $200K in dues revenue is more simple than you might think! Join a fireside chat-style conversation with AANP and PropFuel. \n  \nLEARNING OBJECTIVES: \n– Explore AANP’s shift in thinking about how to approach individuals for member acquisition and win-backs.\n– See AANP’s process for evaluating their current campaigns\, assessing the technology necessary to make a change\, and implementing a new style of communication.\n– Take a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year.\n \nWant to see the webinar? CLICK HERE
URL:https://usteducation.org/event/w398-how-aanp-gained-over-1500-members-and-200k-in-revenue/
LOCATION:https://zoom.us/j/94196979397
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230509T110000
DTEND;TZID=America/New_York:20230509T120000
DTSTAMP:20260405T012756
CREATED:20221220T210718Z
LAST-MODIFIED:20231013T180039Z
UID:10000293-1683630000-1683633600@usteducation.org
SUMMARY:Using Member Relationship Management to Power Your Engagement
DESCRIPTION:COURSE DESCRIPTION: \nRemember the old phrase\, “Knowledge is Power?” It’s true\, especially when it comes to understanding\, serving and keeping your members for years to come. Join Brianne Wheeler to identify gaps in what you know about your members currently and what insights you should be looking to capture today. \n  \nLEARNING OBJECTIVES: \n\n\n– Explore common data challenges present in the member experience that affect an association’s ability to provide an individual level of service and value.\n– Identify gaps in what you know about your members currently.\n– Gain an understanding of what insights you should be looking to capture today for better member engagement and action.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/using-member-relationship-management-to-power-your-engagement/
LOCATION:https://zoom.us/j/91640146915
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230215T130000
DTEND;TZID=America/New_York:20230215T140000
DTSTAMP:20260405T012756
CREATED:20221220T210348Z
LAST-MODIFIED:20231013T164045Z
UID:10000291-1676466000-1676469600@usteducation.org
SUMMARY:Effective Member Relationship Management Strategies
DESCRIPTION:COURSE DESCRIPTION: \nYou might not have thought about membership like this before: you’re in a relationship with each of your members! After you have DTR’d (Defined the Relationship\, a.k.a. they join)\, that’s when the effort begins. To have a successful relationship\, you have to learn more about one another\, discover likes and dislikes\, and deliver accordingly. \n  \nLEARNING OBJECTIVES: \n\nTechniques for Listening to members throughout the member lifecycle.\nHow to shift your association’s approach to be more Open-minded when it comes to member input and feedback.\nOpportunities to demonstrate Value at unique communication touch points during the year.\nHow making it about your partner (the member)\, and not you (the association)\, results in long-term Engagement and dedication to your organization.
URL:https://usteducation.org/event/effective-member-relationship-management-strategies/
LOCATION:https://zoom.us/j/93132673657
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230117T110000
DTEND;TZID=America/New_York:20230117T120000
DTSTAMP:20260405T012756
CREATED:20220906T165523Z
LAST-MODIFIED:20231013T173126Z
UID:10000181-1673953200-1673956800@usteducation.org
SUMMARY:How to Boost Member Engagement For Your Association
DESCRIPTION:COURSE DESCRIPTION: \nAre your members truly engaged? Typical measures of engagement – such as email open and click-through metrics\, social media interactions and website visits – are indicators of general activity\, and not necessarily true member engagement. Real engagement happens when members get to use their voices\, early and often! It’s time to level up your member interactions throughout the year by making your engagement about the member (and not their passive data). \n  \nLEARNING OBJECTIVES: \n\nUnderstand the connection between member insights (what the association knows about its members) and member engagement (action\, attention and long-term commitment).\nConsider a more frequent use of the Voice of the Member as a key indicator of engagement for their association.\nEvaluate their current technology stack for member listening capabilities.\n\n 
URL:https://usteducation.org/event/how-to-boost-member-engagement-for-your-association/
LOCATION:https://zoom.us/j/94910622708
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221110T110000
DTEND;TZID=America/New_York:20221110T120000
DTSTAMP:20260405T012756
CREATED:20220805T185421Z
LAST-MODIFIED:20231002T160653Z
UID:10000160-1668078000-1668081600@usteducation.org
SUMMARY:W262: High Converting Engagement Campaigns You Can Start Today
DESCRIPTION:COURSE DESCRIPTION: \nFor association marketing\, membership and communications teams\, one never-ending challenge is\, “How do we get members to act?” If you’ve ever had this thought\, concern\, or let’s be honest – you’ve panicked at low response rates – this webinar is for you! \n  \nLEARNING OBJECTIVES: \n\nExamples of real association campaigns that saw mind-blowing response rates while delivering immediate member value.\nWhat questions to ask your members to encourage action\, discover more about individuals and adjust your strategies accordingly.\nLearn the difference between mass broadcasts of information and conversational engagement\, and why the latter sees higher response rates.
URL:https://usteducation.org/event/w262-high-converting-engagement-campaigns-you-can-start-today/
LOCATION:https://zoom.us/j/97434846958
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T133000
DTEND;TZID=America/New_York:20220929T143000
DTSTAMP:20260405T012756
CREATED:20220830T163442Z
LAST-MODIFIED:20220908T183709Z
UID:10000175-1664458200-1664461800@usteducation.org
SUMMARY:S203: Your Members Are Individuals\, Not Just a Demographic
DESCRIPTION:COURSE DESCRIPTION: \nOften\, associations are quick to attribute changing membership numbers\, participation levels\, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs\, values\, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership\, find out what associations should be looking at to understand their members and prospects\, and how to incorporate the voices of all members to create a more representative organization.\n \n \nLEARNING OBJECTIVES:\n\n\nExplore how the unique characteristics of individual members factor into association membership.\nFind out what associations should be looking at to understand their members and prospects.\nDiscuss how to incorporate the voices of all members to create a more representative organization.\n\n 
URL:https://usteducation.org/event/s203-your-members-are-individuals-not-just-a-demographic/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/jpeg:https://usteducation.org/wp-content/uploads/2022/09/S203WS.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20260405T012756
CREATED:20220913T210848Z
LAST-MODIFIED:20220916T200252Z
UID:10000192-1664445600-1664466300@usteducation.org
SUMMARY:FALL SYMPOSIUM\, Washington D.C. (In-Person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event!\n\n\n\n\n(for Associations & Nonprofit Professionals) \nFOCUS: Marketing | Membership | Engagement\n\nThursday\, September 29\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour)\nUp to 4 CPE/CAE Credits\n\n\n\n\n\n\n\nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\n  \n\nSession Details \nSession 1: Is your website AWESOMESAUCE or just MEH?  \nInstructor: Ray van Hilst\, Yoko Co \nSession 2: Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask) \nInstructor: Bill Conforti\, Association Analytics \nSession 3: Your Members Are Individuals\, Not Just a Demographic \nInstructor: Brianne Wheeler\, PropFuel \nSession 4: The Attention Economy & How Associations Can Benefit From Integrated Media Plans \nInstructor: Alfred McKelvy\, Multiview
URL:https://usteducation.org/event/fall-symposium-washington-d-c-in-person-2/
LOCATION:Clyde’s Restaurant at Gallery Place\, Washington\, D.C.\, 707 7th St NW\, Washington\, D.C.\, 20001
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/FallSymposium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220913T110000
DTEND;TZID=America/New_York:20220913T123000
DTSTAMP:20260405T012756
CREATED:20220804T140832Z
LAST-MODIFIED:20231002T154814Z
UID:10000128-1663066800-1663072200@usteducation.org
SUMMARY:W261: Your Members Are Individuals\, Not Just a Demographic
DESCRIPTION: \nCOURSE DESCRIPTION: \nOften\, associations are quick to attribute changing membership numbers\, participation levels\, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs\, values\, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership\, find out what associations should be looking at to understand their members and prospects\, and how to incorporate the voices of all members to create a more representative organization.\n \n \nLEARNING OBJECTIVES:\n\n\nExplore how the unique characteristics of individual members factor into association membership.\nFind out what associations should be looking at to understand their members and prospects.\nDiscuss how to incorporate the voices of all members to create a more representative organization.\n\n 
URL:https://usteducation.org/event/w261-your-members-are-individuals-not-just-a-demographic/
LOCATION:https://zoom.us/j/92620866952
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220223T110000
DTEND;TZID=America/New_York:20220223T123000
DTSTAMP:20260405T012756
CREATED:20220513T235104Z
LAST-MODIFIED:20231013T163824Z
UID:10000081-1645614000-1645619400@usteducation.org
SUMMARY:What's the Importance of Hyper-personalization in Marketing
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAre you still communicating to members as segments\, based on their behaviors and transactions? Or to The Market of One? \nEach individual in your community\, member or not\, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often\, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. \n\nInstead of building campaigns around segments and broadcasting information\, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. \nSee how associations are using a conversational approach to member communications – talking to “The Market of One” – to gain member insights and drive action. \nLEARNING OBJECTIVES\nUnderstand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.\nExplore The Market of One\, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.\nGain use case campaign examples in the areas of member recruitment/renewals\, event engagement\, member profile building and utilize them in future strategic planning. \n 
URL:https://usteducation.org/event/whats-the-importance-of-hyper-personalization-in-marketing/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/Brianne-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211215T130000
DTEND;TZID=America/New_York:20211215T143000
DTSTAMP:20260405T012756
CREATED:20220328T190108Z
LAST-MODIFIED:20220831T183911Z
UID:10000022-1639573200-1639578600@usteducation.org
SUMMARY:W222: Stop Creeping Out Your Members: How to Connect in a New Age of Privacy Expectations (and Worthless Open Rates)
DESCRIPTION:Perceptions around digital privacy have evolved\, and consumers are responding; already\, 96 percent of U.S. users are opting out of Apple’s permission-to-track option. Across industries and especially in member-based organizations\, consumers want (deserve!) a more human\, personal experience with their intentional input.\nUntil recently\, messaging has been based mostly on what consumers do (their behaviors\, purchases and internet browsing)\, gathered through 1st\, 2nd and 3rd party data sources. From there\, a lot of guesswork happens: if they’re at this stage in their career\, they want this\, if they visited this web page\, they probably want that. This segmentation is an estimation at best and makes your organization seem like a Peeping Tom at worst.\nInstead of following your members\, tracking what they do and then guessing what they want\, what if you just asked them in real time and acted on it? That’s what American Academy of Pediatrics (AAP) did to better engage their members\, and it laid the groundwork for a whole new engagement strategy. Within just a few months\, the AAP put together multiple campaigns that increased recruitment numbers\, gathered valuable information\, and inspired a list of future campaigns to further strengthen their member interactions and communications.\nJoin us to explore how member attitudes\, needs and wants are changing… and why your email open rate metric can be tossed in the trash for more meaningful measures of engagement.\n \nLEARNING OBJECTIVES\n\n\n Explore how changes in perception of privacy are affecting associations.\n Learn why zero-party data is becoming more important than other data sources in engaging individuals throughout the member lifecycle.\n Analyze how your organization’s communications strategy can be reshaped to align with changes in members’ perception of privacy and communication preferences.\n\n\n 
URL:https://usteducation.org/event/w222-stop-creeping-out-your-members-how-to-connect-in-a-new-age-of-privacy-expectations-and-worthless-open-rates/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-2.png
END:VEVENT
END:VCALENDAR