A Recruitment Campaign, an Onboarding Campaign, and a Renewal Campaign Walk Into an Association…
2026-04-22 13:00 - 14:00 (America/New_York) | zoom.us/j/92802698860
Course Description:
Most associations run recruitment, onboarding, and renewal campaigns like they have nothing to do with each other. And honestly? Members can likely tell.

They get a generic pitch before they join. A welcome email that could’ve gone to anyone. And a renewal notice that shows up out of nowhere because nothing meaningful happened in between.

In this session, we’re walking through all three. What good actually looks like at each stage, what results real associations are seeing, and what changes when these campaigns stop living in separate silos and start working as one connected story.

No fluff. Just practical examples, real numbers, and a few things you can take back to your team.

Learning Objectives:
Understand what’s stopping prospects from joining — and how to address it before they disappear

Recognize the moments in year one that determine whether a member renews

Identify why members lapse and what to do about it before the deadline hits

To Watch this Webinar on the Media Library CLICK HERE!

What Works (And Why) in New Member Acquisition Campaigns
2025-10-30 13:00 - 14:00 | zoom.us/j/99395753335
Course Description:
Membership growth doesn’t happen with a single message or magic moment. It takes intentional, well-timed communication across multiple channels.
In this webinar, we’ll break down what makes an effective member acquisition strategy and how to put it into practice. You’ll learn how to combine website engagement, email outreach, and timely follow-ups to capture interest, personalize the experience, and guide prospective members toward joining.
We’ll walk through best practices for designing cross-channel campaigns that meet prospective members where they are and deliver value at every step. To bring these strategies to life, we’ll also highlight how two associations have successfully implemented them in real-world campaigns.
Whether you’re launching your first acquisition effort or fine-tuning an existing one, you’ll leave with fresh ideas to build smarter, more effective campaigns.

Learning Objectives:
Identify the key components of a successful member acquisition strategy
Design cross-channel campaigns that engage prospective members at the right time
Leverage personalization and real-time responses to improve conversions
Apply lessons from real-world campaigns to your own member growth efforts

To Watch this Webinar on the Media Library CLICK HERE!

Engaging With a Multi-Generational Membership Course
2025-09-02 13:00 - 14:00 | zoom.us/j/96158029441
Engaging With a Multi-Generational Membership Course | Free CPE Credit Free CAE Credit
Course Description:
Your membership is anything but one-size-fits-all. You’ve got the long-time loyalists who know every tradition, mid-career professionals juggling it all, and newcomers just finding their footing. Together, they represent five generations, each with its own perspective, priorities, and preferred ways to connect.
In this webinar, we’re covering:
The Generational Mix: Who’s in your membership now, what defines them, and how those traits show up in their engagement habits.
What They Need From You: The information, experiences, and value that each generation looks for.
Bridging the Gap: How to adapt your onboarding, career support, and networking opportunities to meet members where they are—whether they’re brand new or industry veterans.
The Future of Engagement: Ways to make your outreach more relevant, timely, and member-focused in a fast-changing world.
You’ll leave with fresh ideas to spark engagement, build stronger relationships, and keep every generation feeling connected and valued.
Learning Objectives:
Understand the defining traits, communication preferences, and engagement styles of each generation represented in your membership.
Analyze the different needs and expectations of members at various career stages, from students to seasoned professionals.
Apply generational insights to design onboarding, networking, and career support strategies that foster stronger, more inclusive member engagement.

To Watch this Webinar on the Media Library CLICK HERE!
