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SUMMARY:Video Campaign Examples: What Are The Best Practices?
DESCRIPTION:COURSE DESCRIPTION: \nVideo is totally dominating today\, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue\, you need to include member-driven video in your strategy.  \n  \nUsing video best practices and real-world examples from associations who are already putting these ideas into action\, Chad Alger-Hardt\, VP of Marketing at Gather Voices and Kaitlan Arndt\, Associate Director of Marketing at Gather Voices\, will guide association leaders through the process of building an accessible\, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.  \n  \nLEARNING OBJECTIVES: \n\nSummarize the process of planning\, executing\, and optimizing member-generated video campaigns to achieve revenue-based outcomes.\nAssess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\nDesign an actionable strategic plan for creating and distributing member-driven video content.
URL:https://usteducation.org/event/video-campaign-examples-what-are-the-best-practices/
LOCATION:https://zoom.us/j/97978140595
CATEGORIES:ASSOCIATIONS & NONPROFITS
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SUMMARY:W240: Representation Matters: How to Use Video to Create More Inclusive Cultures
DESCRIPTION:COURSE DESCRIPTION: \nAssociations are uniquely positioned to create more diverse\, inclusive and equitable cultures\, both within the organization and throughout the entire industry. By lifting up the voices of real people\, and especially those too often left out of the conversation\, associations can move beyond written DEI statements and deliver long-lasting impact. In this course\, we’ll walk through real-world examples from association leaders who are implementing these ideas and discuss best practices for gathering\, editing\, and publishing content that is more representative and inclusive of your diverse community.\n \n  \nLEARNING OBJECTIVES: \n\nLearn how to summarize the process of planning\, executing\, and optimizing user-generated video campaigns to support diversity\, equity\, and inclusion initiatives.\nLearn how to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives\nLearn how to identify best practices for identifying video contributors\, gathering the content\, and deploying it across marketing channels
URL:https://usteducation.org/event/w240-representation-matters-how-to-use-video-to-create-more-inclusive-cultures/
LOCATION:https://zoom.us/j/92862426638
CATEGORIES:ASSOCIATIONS & NONPROFITS
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