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DTSTART;TZID=America/New_York:20260513T110000
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DTSTAMP:20260501T124601
CREATED:20260430T143104Z
LAST-MODIFIED:20260430T143248Z
UID:10000897-1778670000-1778673600@usteducation.org
SUMMARY:The Member Value Problem: Why Associations Work Harder but See Less Engagement
DESCRIPTION:Course Description:  \nAssociations are working harder than ever. Teams are stretched thin trying to keep up with communications\, programs\, and member expectations. Yet engagement stays flat\, retention is unpredictable\, and growth is harder to achieve.\n \nMembers are not always disengaged because they do not care. Often\, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined\, more activity creates more noise instead of stronger results.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.\n  \nLearning Objectives: \nUnderstand why increased activity does not always translate into stronger engagement.\n \nIdentify where associations commonly lose clarity in how they communicate value.\n \nApply strategies to define member value in a way that resonates with the right audience.\n \nApply practical ways to align your messaging with what matters most to your members.
URL:https://usteducation.org/event/the-member-value-problem-why-associations-work-harder-but-see-less-engagement-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97167289784
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
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