BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.17.5.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261021T130000
DTEND;TZID=America/New_York:20261021T140000
DTSTAMP:20261001T183847Z
CREATED:20261001T183535Z
LAST-MODIFIED:20261001T183847Z
UID:10000920-1792587600-1792591200@usteducation.org
SUMMARY:Beyond the Post-Event Survey: Turning Attendee Feedback Into Event Intelligence With SMS\, Voice-To-Text\, and AI
DESCRIPTION:Course Description:  \nMost associations ask attendees for feedback after an event. The problem is that traditional post-event surveys often compress a complex attendee experience into ratings\, checkboxes\, and short written comments. You learn that the conference scored a 4.2 out of 5. But why? What did attendees actually experience? What frustrated them? What surprised them? What will they remember? And\, most importantly\, what should you do differently next time? \n  \nThis session explores a different way to think about post-event feedback: not simply as survey data\, but as event intelligence. We’ll examine why many traditional feedback efforts underperform\, what makes attendee input genuinely useful\, and how new approaches including SMS\, voice-to-text\, open-ended prompts\, and AI analysis can help associations uncover themes\, sentiment\, emotional context\, friction points\, and practical recommendations. \n  \nWe’ll also explore an important shift in question design: moving beyond asking attendees to rate an experience and toward prompts that help them describe the experience. \n  \nThroughout the session\, attendees will participate in a series of practical exercises demonstrating how small changes in the way feedback is requested can produce dramatically different levels of insight. The session will include: \n* An “old survey vs. better prompt” group exercise \n* Audience discussion about what event teams wish they knew after their events \n* Live reframing of common post-event survey questions \n* Examples showing how ratings and natural-language feedback reveal different things \n* A simple framework for collecting and analyzing more useful post-event feedback \n* A look at how AI can help turn qualitative feedback into themes\, sentiment\, patterns\, and actionable next steps Attendees will leave with a practical approach they can use to rethink their next post-event feedback process\, regardless of the survey or event technology they currently use. \n  \nLearning Objectives: \nRecognize the limitations of traditional post-event surveys and distinguish between feedback that measures satisfaction and feedback that explains the attendee experience. \n  \nDesign stronger post-event feedback prompts by considering timing\, question design\, response format\, and the context in which attendees are asked to respond. \n  \nExplain how emerging approaches such as SMS\, voice-to-text\, and AI analysis can turn qualitative attendee feedback into usable event intelligence\, including themes\, sentiment\, friction points\, and practical recommendations.
URL:https://usteducation.org/event/beyond-the-post-event-survey-turning-attendee-feedback-into-event-intelligence-with-sms-voice-to-text-and-ai-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95898750424
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/10/Chris26-1.png
ORGANIZER;CN="Chris Bonney":MAILTO:chris@dotellsurveys.com
END:VEVENT
END:VCALENDAR