Maximize Your Investment and Post-event Potential - Turning Your Content Into Revenue Streams and Member Value
2024-09-10 13:00 - 14:00 (America/New_York) | https://zoom.us/j/94052549302
COURSE DESCRIPTION:
Associations spend significant resources on annual events to engage members and generate non-dues revenue. Your events are a goldmine for content and sponsorship opportunities, and by incorporating a digital strategy, associations can maximize their investment.
Creating content can be costly and time-consuming for associations. However, neglecting to provide educational and inspirational content can be risky and lead to declining membership and dwindling revenue.
With proper planning, including identifying early on what to capture, your annual conference can fill your content calendar while generating non-dues revenue to fund your content throughout the year.
This approach enhances member benefits by providing valuable, continuous content and extends access to non-attendees.
This also expands sponsorship opportunities, offering industry partners richer options beyond simple brand awareness, and provides them with metrics to accurately measure their success.

LEARNING OBJECTIVES:
Recognize content that provides exceptional member value.
Compare and assess proven non-dues revenue models for their effectiveness before, during, and after your event. Design a content calendar filled with engaging content.
Develop strategies using content to create FOMO and increase annual attendance.

To Watch this Webinar on the Media Library CLICK HERE!
