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DTSTART;TZID=America/New_York:20250918T110000
DTEND;TZID=America/New_York:20250918T120000
DTSTAMP:20260418T062314
CREATED:20250722T195229Z
LAST-MODIFIED:20250918T175016Z
UID:10000750-1758193200-1758196800@usteducation.org
SUMMARY:How Engagement & Technology Drove 4\,000% Growth
DESCRIPTION:Course Description:  \nWhat does 4\,000% growth look like—and more importantly\, how do you achieve it in today’s fast-moving\, distraction-filled world? In this powerful and energizing session\, Tom Morrison\, CEO of the Metal Treating Institute and Dave Will\, Founder of PropFuel\, will share with you the keys behind the A.L.I.V.E. framework that has propelled MTI’s 4\,000% growth since 2007. Discover how a bold blend of engagement strategies\, smart technology and willingness to take risk propelled MTI’s value to engage over 80% of their members into their key member touch points. \n  \nLearning Objectives: \nDesign value proposition that drives engagement \nApply one exercise every board should do at their next strategy session \nAnalyze outlying Influences impacting memberships \nIdentify key technologies to scale engagement in a labor shortage environment \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-engagement-technology-drove-4000-growth/
LOCATION:zoom.us/j/94051182206
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/TomDave25-1.png
ORGANIZER;CN="Tom Morrison":MAILTO:tom@heattreat.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250729T130000
DTEND;TZID=America/New_York:20250729T140000
DTSTAMP:20260418T062314
CREATED:20250714T200241Z
LAST-MODIFIED:20250729T212602Z
UID:10000738-1753794000-1753797600@usteducation.org
SUMMARY:We Didn’t Talk All Year\, But Wanna Renew?
DESCRIPTION:Course Description:  \nIf you’re not consistently providing value\, a renewal notice is just a cold email. And yet\, that’s what many of us still do: cold emails\, postcards\, voicemail drops… Anything to get the transaction done. And the process is slow and laborious. \nWhat if you could get more renewals this year and get them in the door faster? Higher retention. Less effort. Stop thinking about the transaction\, and focus on the journey leading up to the transaction. You’ll walk away with a member-centric framework to boost retention and reimagine renewals as a natural outcome of ongoing\, meaningful engagement. \n  \nLearning Objectives: \nExamine how associations are shifting from reminders to value. \nApply behavior-based signals\, simple questions\, and timely nudges to re-engage members well before their expiration date. \nIdentify simple\, scalable tactics to create personalized renewal journeys that feel conversational and relevant rather than transactional. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/we-didnt-talk-all-year-but-wanna-renew/
LOCATION:zoom.us/j/99290056003
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/dave25.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T110000
DTEND;TZID=America/New_York:20241205T120000
DTSTAMP:20260418T062314
CREATED:20241108T194756Z
LAST-MODIFIED:20241206T105413Z
UID:10000643-1733396400-1733400000@usteducation.org
SUMMARY:Fueling Growth: Strategies for New Member Acquisition
DESCRIPTION:COURSE DESCRIPTION: \nNew member acquisition isn’t just a metric—it’s a key driver of your association’s long-term success and influence. By reaching new audiences and building strong connections from day one\, your association can achieve greater impact and relevance. \nIn this webinar\, we’ll discuss how attracting new members can transform your association\, expanding your reach and strengthening your community. Join us as we explore: \n– The importance of building strong relationships with prospects to create a foundation for long-term membership\n– The secret to identifying hidden potential members within your existing database\n– How to gather key insights from prospects to craft messages that resonate and inspire action\n– Real-life case studies of acquisition campaigns that have delivered measurable success \n  \nLEARNING OBJECTIVES: \nExplain how effective relationship-building with prospects can establish a strong foundation for long-term membership growth. \nApply techniques to identify and engage hidden potential members within your association’s existing database. \nDevelop targeted messaging based on prospect insights to drive meaningful engagement and successful acquisition. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/dave24.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
LOCATION:https://usteducation.org/event/fueling-growth-strategies-for-new-member-acquisition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240423T110000
DTEND;TZID=America/New_York:20240423T120000
DTSTAMP:20260418T062314
CREATED:20240329T173912Z
LAST-MODIFIED:20240423T173927Z
UID:10000562-1713870000-1713873600@usteducation.org
SUMMARY:Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members
DESCRIPTION:COURSE DESCRIPTION: \nAre you looking to re-energize your community and boost dues revenue? The secret might lie with those who have already been part of your journey – your lapsed members. It’s time to transform these former members into active\, engaged participants once again! \nJoin Dave Will\, CEO & Co-founder of PropFuel\, to learn “Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members.” This will be a live and interactive session dedicated to re-engaging those who have drifted away with effective strategies and actionable insights. \n  \nLEARNING OBJECTIVES: \n– Learn A Deeper Understanding of Lapsed Members\n– Learn Innovative Communication Tactics\n– Learn Effective Win-Back Methods
URL:https://usteducation.org/event/w511-mastering-the-art-of-the-win-back-strategies-to-reconnect-with-lapsed-members/
LOCATION:https://zoom.us/j/95406903852
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/03/dave24.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T100000
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260418T062314
CREATED:20240209T213412Z
LAST-MODIFIED:20240301T153011Z
UID:10000550-1710928800-1710948600@usteducation.org
SUMMARY:Spring Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n  \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n  \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation. \n 
URL:https://usteducation.org/event/spring-symposium-virtual-registration/
LOCATION:zoom.us/j/99450983965
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/With-boarder-2.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T100000
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260418T062314
CREATED:20240209T213404Z
LAST-MODIFIED:20240301T153055Z
UID:10000551-1710928800-1710948600@usteducation.org
SUMMARY:Spring Symposium: In-Person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation.
URL:https://usteducation.org/event/spring-symposium-in-person-registration/
LOCATION:Alliance Bernstein\, Washington\, DC
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/with-boarder-3.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T095900
DTEND;TZID=America/New_York:20240320T153000
DTSTAMP:20260418T062314
CREATED:20240209T213417Z
LAST-MODIFIED:20240301T152339Z
UID:10000543-1710928740-1710948600@usteducation.org
SUMMARY:Spring Symposium Information
DESCRIPTION:Innovate | Collaborate | Transform \nDate: March 20\, 2024 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Navigating the Transformation of Successful Member Engagement  \nCourse Description:  \n\nMember engagement as we know it is ripe for a revolution. It’s time to move beyond just innovation and collaboration – it’s time for transformation. Often\, we get so caught up in our typical day-to-day activities that we forget the power of real change. Without transformation\, all those brilliant ideas and team efforts might as well be wishes in a well.\n\nIn this session\, we’re diving deep into why and how transformation should be at the heart of your member engagement strategies. We’re talking about breaking the mold and challenging the status quo. We’ll explore the common pitfalls that hold associations back\, like staff turnover\, team silos\, and the ever-present “time poverty.” \nLearning Objectives: \n\nThe Real Deal with Member Engagement: What’s not working and why it’s time for a shift.\nA Fresh Take on Engagement: A new philosophy that puts transformation front and center.\nEmbracing and Managing Change: Strategies to help your organization adapt\, evolve\, and thrive in the face of change.\n\n\nSpeaker: Dave Will from PropFuel \n\nSession 2: (11:15-12:15 PM) Everyone\, Every Role has IT Systems Requirements Responsibilities. \nCourse Description:  \nTechnology projects are tenuous even with well-defined requirements. However\, a technology project will surely fail if the requirements are incorrect and every single technology project has requirements. Join us for an enlightening presentation about how requirements play a critical role in every tech-dependent project. We will demonstrate and discuss various types of requirements\, including business\, system\, user\, functional\, and nonfunctional requirements. We will also delve into how an organization’s characteristics and culture affect the outcome of a requirements analysis endeavor. It is imperative that everyone in the organization understand their role and accountability in a requirements analysis initiative. Whether you’re a CEO\, VP\, project manager\, developer\, user\, or other\, you have a role in the requirements project. This is true in every project; requirements must be defined regardless of whether you use classic waterfall or agile development methodologies. \nLearning objectives: \n\nDifferentiate the different types of requirements and each one’s role in a technology project.\nIdentify leadership\, business analyst\, IT\, user\, and other roles and responsibilities required to ensure success.\nEducate participants so they can take the steps necessary to keep their organization’s technology initiatives on track.\n\nSpeaker: Dave Coriale from DelCor \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) A Practical Approach to Cybersecurity in the Age of Hybrid Work and AI-Powered Fraud \nCourse Description:  \nIt is not possible for busy association leaders to stay up-to-date with all things cybersecurity\, especially as the rate of technological change continues to increase exponentially. That’s why we’ve designed this course to get you up to speed on the threats and strategies that matter most to organizations like yours in March 2024—a time when employees and members are more dispersed than ever\, and when artificial intelligence is raising at least as many questions as it answers. \nWe’ll work through practical frameworks\, real-life examples\, and clear action items to turn a complex and intimidating subject into one you’re ready to tackle head-on. \nLearning Objectives: \n\nAn executive-level framework to guide your cybersecurity strategy (and what NOT to worry about)\nA realistic look at the current threat landscape given industry trends such as hybrid work\nThe dual role of artificial intelligence in amplifying and decimating successful attacks\nHow and where to delegate protective measures that minimize risk to employees and members\n\nSpeaker: Heinan Landa from Optimal Networks \n\nSession 4: (2:30-3:30 PM) Designing Memorable Experiences: Leveraging Design Thinking and AI in Event Management \nCourse Description:  \nCreate events that leave a lasting impression by mastering the art of design thinking and AI integration. This course is for event managers\, marketers\, and industry professionals looking to take their event planning to the next level and create remarkable\, unforgettable experiences for their audience. In the world of event management\, the power of a compelling experience cannot be overstated. This comprehensive course will equip you with the design thinking principles that empower human-centric innovation and AI’s advanced capabilities to refine event strategies and enhance engagement. \nLearning Objectives: \n\nFundamental aspects of design thinking\, including empathy\, ideation\, and experimentation\, and how these principles can be applied to create more engaging and meaningful event experiences.\nInsights into how the availability of unlimited design resources\, coupled with a design thinking approach\, can lead to more creative and attendee-centric event environments.\nThe strategic use of AI in social advertising to not only promote events but also to gather valuable data for tailoring event experiences to individual preferences.\n\nSpeaker: Bill McGlade from epIQ \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration and Transformation.
URL:https://usteducation.org/event/spring-symposium-information-2024/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/02/Spring-Symposium-2024-4.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230315T110000
DTEND;TZID=America/New_York:20230315T120000
DTSTAMP:20260418T062314
CREATED:20221220T210555Z
LAST-MODIFIED:20231013T172137Z
UID:10000292-1678878000-1678881600@usteducation.org
SUMMARY:How to Improve Member Experience for Associations: Key Tips
DESCRIPTION:COURSE DESCRIPTION: \nDespite technology that helps associations take some of the labor out of communicating with members\, true custom member experiences still tend to require manual effort. Join Dave Will\, PropFuel CEO\, in a conversation to:\n  \nLEARNING OBJECTIVES: \n\nUnderstand how the member experience has changed over time\, historically via phone\, letter and fax\, then to email\, and into the current era of various forms of automation.\nIdentify opportunities to automate elements of your members’ experience that are needlessly still manual\, from building/updating profiles to gaining a deeper understanding of individual needs.\nLearn how to align member experience with member expectations.
URL:https://usteducation.org/event/how-to-improve-member-experience-for-associations-key-tips/
LOCATION:https://zoom.us/j/95423418166
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Dave.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230131T130000
DTEND;TZID=America/New_York:20230131T140000
DTSTAMP:20260418T062314
CREATED:20220915T121933Z
LAST-MODIFIED:20231013T172931Z
UID:10000200-1675170000-1675173600@usteducation.org
SUMMARY:How to Grow Association Membership | Expert Tips
DESCRIPTION:COURSE DESCRIPTION: \nMany associations were hit hard over the last few years\, and membership has declined. The best associations are flat or growing marginally. Learn how to grow and retain members better by understanding their needs one member at a time by utilizing the conversational engagement approach of ASK\, CAPTURE\, ACT. \n  \nLEARNING OBJECTIVES: \n\nLearn how to engage members at the individual level\nLearn how to acquire and retain members at a higher rate\nLearn how to match member needs with your member benefits
URL:https://usteducation.org/event/how-to-grow-association-membership-expert-tips/
LOCATION:https://zoom.us/j/98700400060
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/Website-Graphics-December-June-2023-2.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220504T110000
DTEND;TZID=America/New_York:20220504T123000
DTSTAMP:20260418T062314
CREATED:20220527T145910Z
LAST-MODIFIED:20231013T172801Z
UID:10000114-1651662000-1651667400@usteducation.org
SUMMARY:How to Increase User Engagement Through Personalization
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nAre you still communicating to members as segments\, based on their behaviors and transactions? Or to The Market of One? \nEach individual in your community\, member or not\, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often\, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. \nInstead of building campaigns around segments and broadcasting information\, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. \nSee how associations are using a conversational approach to member communications – talking  to “The Market of One” – to gain member insights and drive action. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.\nExplore The Market of One\, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.\nGain use case campaign examples in the areas of member recruitment/renewals\, event engagement\, member profile building and utilize them in future strategic planning.
URL:https://usteducation.org/event/how-to-increase-user-engagement-through-personalization/
LOCATION:Group Internet-Based
CATEGORIES:Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-22.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
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