BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260107T110000
DTEND;TZID=America/New_York:20260107T120000
DTSTAMP:20260405T122424
CREATED:20251031T115406Z
LAST-MODIFIED:20260108T121603Z
UID:10000823-1767783600-1767787200@usteducation.org
SUMMARY:Conquer the Close: Tactics to Overcome the Word ‘No’
DESCRIPTION:Course Description:  \nIn today’s competitive environment\, hearing “no” is inevitable — but how you respond defines your success. In Conquer the Close: Tactics to Overcome the Word “No\,” Justin Goldstein\, CAE\, shares a proven\, relationship-driven approach to turning rejection into opportunity. This session breaks down the psychology behind objections\, reveals how to reframe resistance into trust\, and teaches actionable strategies to move prospects from hesitation. \n  \nLearning Objectives: \nLeverage Storytelling and Empathy to Close Confidently: Use authentic connection and narrative framing to overcome objections without pressure or pushiness. \nReframe “No” as the Beginning\, Not the End: Learn how top performers transform rejection into the first step toward trust\, understanding\, and long-term partnership. \nTurn hesitation into trust\, objections into opportunities\, and prospects into partners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/conquer-the-close-tactics-to-overcome-the-word-no-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98620263881
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Growth/Sales,Growth/Sales
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/JustinDianne25-1.png
ORGANIZER;CN="Justin Goldstein%2C CAE":MAILTO:Justin.Goldstein18@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240710T110000
DTEND;TZID=America/New_York:20240710T120000
DTSTAMP:20260405T122424
CREATED:20240105T192121Z
LAST-MODIFIED:20240710T194404Z
UID:10000517-1720609200-1720612800@usteducation.org
SUMMARY:Mastering the Art of Partner and Sponsor Engagement: Strategies for Avoiding Being Ghosted
DESCRIPTION:COURSE DESCRIPTION: \nFinding and connecting with the right partners and sponsors can be challenging\, and in today’s uncertain economic landscape\, the task becomes even more demanding. This webinar will provide insights on how associations can adopt a multi-channel approach to ensure they are not ghosted by potential partners and sponsors. From creative engagement strategies to building lasting relationships\, attendees will learn practical techniques to generate revenue and foster meaningful partnerships. \n  \nLEARNING OBJECTIVES: \n– Understand the challenges and uncertainties that associations face when it comes to engaging with potential partners and sponsors\n– Learn strategies for implementing a multi-channel approach to connect with the right people\, including leveraging social media\, personalized outreach\, and networking events\n– Discover effective techniques for building and maintaining long-term partnerships\, promoting mutual benefits\, and avoiding being ghosted by potential partners. \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/w493-mastering-the-art-of-partner-and-sponsor-engagement-strategies-for-avoiding-being-ghosted/
LOCATION:https://zoom.us/j/98336688392
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/01/DianneMarisol24.png
ORGANIZER;CN="Dianne Vance%2C CAE":MAILTO:dvances@gmail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230131T110000
DTEND;TZID=America/New_York:20230131T120000
DTSTAMP:20260405T122424
CREATED:20221013T220440Z
LAST-MODIFIED:20231013T171915Z
UID:10000240-1675162800-1675166400@usteducation.org
SUMMARY:Non Profit Value Proposition: Pricing Strategies to Consider
DESCRIPTION:COURSE DESCRIPTION: \nWe will discuss driving revenue and creating value utilizing in-house BD staff who have a “for profit” mentality within the non-profit space. \n  \nLEARNING OBJECTIVES: \n\nLearn why it’s important to have dedicated BD staff.\nLearn how you can create value that drives sales through BD .\nLearn tactics to create an environment that motivates sales staff.\nLearn how creating a culture where mission- and money-driven staff cohesively work together.
URL:https://usteducation.org/event/non-profit-value-proposition-pricing-strategies-to-consider/
LOCATION:https://zoom.us/j/98440157191
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/Website-Graphics-December-June-2023-1-2.png
ORGANIZER;CN="Dianne Vance%2C CAE":MAILTO:dvances@gmail.com
END:VEVENT
END:VCALENDAR