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DTSTART;TZID=America/New_York:20260722T110000
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DTSTAMP:20260626T192845Z
CREATED:20260626T185918Z
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UID:10000906-1784718000-1784721600@usteducation.org
SUMMARY:From “What We Do” to “Why Members Care”: Building a Stronger Association Value Proposition
DESCRIPTION:Course Description:  \n\nAssociations offer meaningful value to their members\, but that value is not always easy to  explain\, or act on. When messaging is too broad\, benefits feel disconnected\, and teams describe the organization in different ways\, members may miss the very reasons they should engage\, renew\, attend\, or participate.\n \nWhen your audience\, value\, and strategy are not clearly defined\, communication can become too broad. Teams may describe the organization in different ways. Member benefits may feel disconnected. Marketing may become more focused on activity than clarity.\n \nIn this session\, Cheri Quinn and Emily Youngblood will share a practical brand strategy framework associations can use to clarify who they serve\, what they offer\, why it matters\, and how they deliver value differently. Using the same approach Mercury Creative Group uses when building brand guides with clients\, they will walk through how to write a value proposition and strategy statement that support stronger messaging\, better internal alignment\, and more meaningful member engagement.\n \nAttendees will leave with practical language frameworks they can begin using right away to make their association’s value clearer\, more specific\, and easier for members to understand.\n\n  \nLearning Objectives: \n\nDefine a primary audience so messaging is focused on the members who matter most to your organization’s growth\, engagement\, and impact.\n \nWrite a value proposition that clearly communicates who you serve\, what they need\, what you offer\, why it matters\, and how your organization is different.\n \nCreate a strategy statement that gives your team a simple internal guide for decision-making\, marketing\, and member experience.\n \nApply brand strategy elements as messaging guardrails for emails\, website content\, event promotion\, membership campaigns\, and internal alignment.\n\n \n \n \n \n 
URL:https://usteducation.org/event/from-what-we-do-to-why-members-care-building-a-stronger-association-value-proposition-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/91325907573
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/04/CheriEmily26-1.png
ORGANIZER;CN="Cheri Quinn":MAILTO:cheri@mercurycreativegroup.com
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