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DTSTART;TZID=America/New_York:20260305T093000
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DTSTAMP:20260421T055806
CREATED:20260209T190247Z
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UID:10000872-1772703000-1772722800@usteducation.org
SUMMARY:Membership & Marketing Symposium
DESCRIPTION:Virtual Only Event \nMembership & Marketing Symposium \nDate: Thursday\, March 5th\, 2026 \nTime: 9:30 – 3:00 PM \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nKeynote Speaker: (9:30 – 9:50) \nErica Salm Rench\, CMO\, Sidecar \n\nSession 1: (10:00-11:00 PM ET) Digital Marketing Analytics Starter Pack: Measuring What Matters for Membership Growth \nCourse Description:  \nAssociations must go beyond vanity metrics to understand how digital marketing efforts truly impact membership goals. This session introduces a practical “starter pack” of analytics tools and strategies—spanning email\, social media\, web\, and paid ads—that help organizations measure what matters. \nUsing real-world examples and actionable insights\, attendees will learn how to align digital tactics with strategic membership outcomes\, such as acquisition\, retention\, and engagement. We’ll explore how to use UTM codes and GA4 to track campaign performance\, build meaningful reports\, and answer leadership’s most pressing questions: Is our marketing working? Are we reaching the right people? Are we driving member value? \nWhether you’re just starting out or refining your analytics approach\, this session will help you build a data-informed strategy that strengthens member relationships and demonstrates impact. \nLearning Objectives: \n\n– Identify key digital marketing metrics across email\, social media\, web\, and paid ads that signal progress toward membership goals.\n– Apply UTM codes and GA4 reporting to track campaign effectiveness and user engagement across channels.\n– Translate analytics into strategic insights that answer leadership questions and guide membership-focused decision-making.\n– Benchmark performance using internal and external data to refine content and outreach strategies.\n– Build a starter analytics toolkit that supports ongoing evaluation\, optimization\, and storytelling around member impact.\n\nSpeaker: Julie McDowell\, Director\, Strategic Communications & Digital Content at College of American Pathologists \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Using AI to Power Smarter Membership and Marketing Strategies \nCourse Description: \nAI is already reshaping how associations do the work they’ve always cared about: connecting people and industries\, telling stories\, and driving meaningful engagement. And it’s helping them do it in record time! While that speed opens up real opportunity\, it also forces new strategic choices. \nIn this session\, we’ll cover both the AI tools associations should be paying attention to and how to use them in day-to-day membership and marketing work AND how your overall strategy needs to change because of them. For example: How do you take advantage of working at scale while still maintaining your authenticity\, credibility\, and trust? How does your content strategy need to shift so your organization shows up as a source when AI is answering questions for your members? When does AI help create better\, more responsive experiences\, and when is a human touch still essential? You’ll leave understanding not just how to use AI\, but how to rethink your membership and marketing strategies in response to it. \nLearning Objectives: \n\n– Understand how AI is changing membership and marketing strategy\, not just speeding up the work\n– Identify which AI tools are worth paying attention to and how associations are using them\n– Identify where strategy needs to shift in response to AI\n\nSpeaker: Joanna Pineda\, CEO & Chief Troublemaker at Matrix Group International \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 3: (12:45-1:45 PM ET) Members Aren’t Responding—Now What? \nCourse Description:  \nWhen your best marketing efforts fall flat\, what’s really going on? This session helps you dig beneath the surface to discover why members tune out—and how to turn it around. Through interactive exercises\, case studies\, and honest conversation\, learn how to spot whether the issue is segmentation\, messaging\, or product fit. Work with peers to rethink your approach\, uncover fresh strategies for connecting with your audience\, and leave with clear steps to boost member engagement and deliver genuine value for your association. \nLearning Objectives: \n\n– Diagnose the real reasons behind poor member engagement using segmentation\, messaging\, and product-fit frameworks.​\n– Evaluate member data and campaign performance to identify what’s working—and what’s not—in your marketing strategy.​\n– Differentiate between symptoms of marketing problems (like low open rates) and underlying product or value gaps within the association.​\n– Redesign core marketing messages to align with meaningful member needs and motivations\, avoiding one-size-fits-all communication.​\n– Collaborate with peers to create actionable solutions and engagement strategies that can be applied immediately within your organization.​\n– Implement a feedback and measurement loop to continuously improve marketing\, segmentation\, and product relevance over time.\n\nSpeaker: Laura Sparks\, Director of Marketing and Communications at American Society of Appraisers \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 4: (2:00-3:00 PM ET) From Reactive to Strategic: Building a High-Impact Marketing Function in Today’s Associations \nCourse Description: \nAssociation marketing teams are under extraordinary pressure—expected to drive membership growth\, improve retention\, support programs\, and prove ROI\, all while navigating shifting member expectations and limited resources. Too often\, teams are stuck in reactive mode: juggling last-minute requests\, unclear priorities\, and a lack of measurable goals. \nThis session reframes marketing as a strategic\, results-driving function—one that partners with leadership\, makes data-informed decisions\, and works from a clear quarterly plan. Grounded in real-world association examples\, this interactive session will help attendees diagnose common dysfunctions\, reset expectations with leadership\, and build the operational foundation required for sustainable growth. Participants will leave with practical frameworks they can immediately use with their teams and executives. \nLearning Objectives: \n\n– Identify and assess common failure points in association marketing teams\, including misaligned priorities\, lack of strategic clarity\, and unclear performance expectations.\n– Apply a practical quarterly planning framework that helps teams stay focused\, measure what matters\, and communicate results to leadership more effectively.\n– Implement strategies to shift the internal perception of marketing—from order-taking to strategic partner—through better goals\, reporting\, and cross-team collaboration.\n\nSpeaker: Brianne Wheeler\, CEO/Owner at Levitate Marketing \nCAE: Marketing & Communications \nNASBA: Communications & Marketing
URL:https://usteducation.org/event/membership-marketing-symposium/
LOCATION:zoom.us/j/92963828596
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Website-Graphics-20242026-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260106T130000
DTEND;TZID=America/New_York:20260106T140000
DTSTAMP:20260421T055806
CREATED:20251121T174115Z
LAST-MODIFIED:20260107T165616Z
UID:10000834-1767704400-1767708000@usteducation.org
SUMMARY:30 AI Tools in 60 Minutes
DESCRIPTION:Course Description:  \nIn this fast-paced and highly practical session\, we’ll explore how marketers can leverage the newest generation of AI tools to work smarter\, faster\, and more creatively. From large language models to video\, image\, and audio generators\, you’ll get a guided tour through 30 of today’s most powerful platforms shaping the marketing landscape. We’ll demonstrate how AI is automating everything from content creation to analytics\, and share strategies for integrating these tools into your daily workflow. Whether you’re just starting to experiment or looking to scale your AI stack\, this session will leave you inspired (and equipped) to take immediate action. \n  \nLearning Objectives: \nUnderstand today’s AI marketing landscape: Gain a snapshot of where generative AI tools stand now and which platforms are leading innovation across major content types. \nDiscover high-impact tools: Walk away with a curated list of 30 proven AI tools that can immediately enhance creativity\, productivity\, and campaign performance. \nLearn to integrate automation: Understand how AI can optimize ad targeting\, analytics\, and customer engagement through automated workflows. \nPrepare for what’s next: Leave with insights on how generative AI and continuous optimization will redefine marketing strategy in the year ahead. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/30-ai-tools-in-60-minutes-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94855046226
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/Erica25-2.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251210T130000
DTEND;TZID=America/New_York:20251210T140000
DTSTAMP:20260421T055806
CREATED:20251111T203313Z
LAST-MODIFIED:20251211T071929Z
UID:10000828-1765371600-1765375200@usteducation.org
SUMMARY:AI Tools You Can Use - Get Started Today
DESCRIPTION:Course Description:  \nArtificial intelligence continues to evolve at lightning speed; for leaders\, staying ahead of the curve isn’t optional anymore. In this fast-paced and practical session\, Erica Salm Rench will break down the latest AI developments\, highlight must-know tools shaping productivity and marketing\, and explore how organizations can use these innovations to create real impact in 2025. \nWhether you’re just starting to experiment with AI or already integrating it into your workflows\, this session will cut through the noise and show you what matters most and how to leverage it effectively. Expect live demos\, real-world examples\, and actionable ideas you can apply right away to save time\, enhance creativity\, and strengthen your organization’s strategy. \n  \nLearning Objectives: \nIdentify key AI trends and recent tool launches that will influence communication\, content\, and marketing strategies in 2025. \nEvaluate emerging AI tools across writing\, design\, analytics\, and automation \nIntegrate AI tools into daily workflows to improve efficiency and member or customer engagement without losing the human touch. \nAnalyze trends to anticipate where AI is heading next and how to future-proof your team’s skills and systems in an era of accelerating change. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/ai-tools-you-can-use-get-started-today-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95018454373
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251021T130000
DTEND;TZID=America/New_York:20251021T140000
DTSTAMP:20260421T055806
CREATED:20250805T185615Z
LAST-MODIFIED:20251021T191947Z
UID:10000764-1761051600-1761055200@usteducation.org
SUMMARY:Practical Ways to Get Started with AI Today
DESCRIPTION:Course Description:  \nAre you intrigued by the promise of artificial intelligence but unsure where to begin? Whether you’re leading an association\, managing a marketing team\, or simply looking to drive innovation inside your organization\, the time to start with AI is now—and it doesn’t require a technical background or a massive budget. \nIn this practical and action-oriented session\, Erica Salm Rench from Sidecar.ai will walk you through a no-jargon-needed roadmap to begin leveraging AI today. Drawing on real-world examples from associations\, nonprofits\, and small teams\, she’ll break down how leaders can adopt AI tools to save time\, enhance member experiences\, and unlock new levels of creativity and productivity. \n  \nLearning Objectives: \nIdentify high-impact\, low-effort AI tools you can use immediately to streamline marketing\, communication\, and administrative workflows. \nDevelop a simple\, repeatable framework for evaluating and implementing AI tools that align with your organization’s goals and values. \nBuild team confidence and momentum by using real examples and quick wins to foster a culture of experimentation with AI. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/practical-ways-to-get-started-with-ai-today/
LOCATION:zoom.us/j/92670951687
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250506T130000
DTEND;TZID=America/New_York:20250506T140000
DTSTAMP:20260421T055806
CREATED:20250411T075108Z
LAST-MODIFIED:20250506T202513Z
UID:10000702-1746536400-1746540000@usteducation.org
SUMMARY:Driving Growth With AI: What Association Leaders Need to Know
DESCRIPTION:Course Description:  \nAI is reshaping how associations grow\, engage\, and operate. But most leaders don’t know where to start. \nThis webinar is built for association executives ready to lead with AI. You’ll learn how to apply AI in marketing\, communication\, and operations to reach the right people\, with the right message\, at the right time. \nWalk away with practical ways to boost member engagement\, improve retention\, and increase efficiency—without sacrificing authenticity or trust. \nWhether you’re new to AI or refining your strategy\, this session will help you take action fast. \n  \nLearning Objectives: \nApply AI to support leadership decisions and drive strategic planning \nDevelop personalized member communication and improve retention \nImplement automation to create content faster and cut manual work \nDeliver better messaging across platforms without losing your voice \nAnalyze marketing ROI and target the right members with precision \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/driving-growth-with-ai-what-association-leaders-need-to-know/
LOCATION:zoom.us/j/99632671593
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Erica25-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250226T130000
DTEND;TZID=America/New_York:20250226T140000
DTSTAMP:20260421T055806
CREATED:20250122T124145Z
LAST-MODIFIED:20250227T122647Z
UID:10000670-1740574800-1740578400@usteducation.org
SUMMARY:Unlock the Power of Marketing AI
DESCRIPTION:COURSE DESCRIPTION: \nDiscover how marketing AI tools can transform your organization’s marketing and communications strategies and workflows. This session will introduce practical AI solutions you can start using immediately\, with a focus on tools designed to streamline marketing processes and drive efficiency. \n  \nLEARNING OBJECTIVES: \nEvaluate affordable AI tools to boost your marketing strategy today. \nImplement AI to streamline workflows and save time. \nDesign and execute simple steps to begin AI and automation experiments. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  \n 
URL:https://usteducation.org/event/unlock-the-power-of-marketing-ai/
LOCATION:zoom.us/j/93192494240
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Erica25.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T130000
DTEND;TZID=America/New_York:20241204T140000
DTSTAMP:20260421T055806
CREATED:20241009T155926Z
LAST-MODIFIED:20241205T142950Z
UID:10000633-1733317200-1733320800@usteducation.org
SUMMARY:Transforming Member Experiences With AI Marketing
DESCRIPTION:COURSE DESCRIPTION: \nAre you a forward-thinking leader in charge of digital innovation in your organization? Whether you’re taking your first steps into AI or looking to expand your existing expertise\, this session is designed for those eager to unlock the full potential of AI in marketing. \nThis workshop will introduce you to a carefully curated selection of intuitive\, powerful AI tools specifically developed for the unique challenges of modern marketing. These cutting-edge solutions are crafted to enhance your effectiveness in marketing\, advertising\, and communications across diverse audiences and platforms. \n  \nLEARNING OBJECTIVES: \nLeverage AI technologies for SEO optimization and gain insights into current search trends and volume recommendations. \nDiscover how AI can dramatically improve your emails’ timing\, content\, and personalization\, ensuring maximum engagement. \nExplore AI solutions for generating and refining textual and visual content that resonates with your target audience while maintaining brand consistency across different markets. \nUncover AI applications that streamline the creation and optimization of visual content\, adapting to various cultural nuances and preferences. \nUtilize AI to elevate your campaigns’ audio elements\, from podcast production to multimedia advertisements. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/transforming-member-experiences-with-ai-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241119T130000
DTEND;TZID=America/New_York:20241119T140000
DTSTAMP:20260421T055806
CREATED:20241009T160811Z
LAST-MODIFIED:20241120T170824Z
UID:10000634-1732021200-1732024800@usteducation.org
SUMMARY:Crafting Newsletters Your Members Can’t Ignore
DESCRIPTION:COURSE DESCRIPTION: \nCapturing your members’ attention amidst a wave of emails is more challenging and crucial than ever. Harness the power of easy-to-use tools and strategies to create newsletters that people actually want to read. Throughout this session\, we’ll explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Join us and gain the knowledge and tools to turn your newsletter into a cornerstone of your digital strategy. \n  \nLEARNING OBJECTIVES: \nIdentify strategies to turn your newsletter into a community-building powerhouse\, fostering connections among members and strengthening their bond with your association. \nApply techniques for crafting data-driven content that reinforces your association’s mission and values. \nCreate a framework for measuring and demonstrating the tangible value your newsletter brings to members. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/crafting-newsletters-your-members-cant-ignore/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/crafting-newsletters-your-members-cant-ignore/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241003T130000
DTEND;TZID=America/New_York:20241003T140000
DTSTAMP:20260421T055806
CREATED:20240822T194626Z
LAST-MODIFIED:20241004T044546Z
UID:10000608-1727960400-1727964000@usteducation.org
SUMMARY:Supercharge Your Membership Strategy With AI
DESCRIPTION:COURSE DESCRIPTION: \nAre you curious about how AI can transform your membership\, marketing\, and communication strategies but don’t know where to start? Join us for an insightful session designed to demystify advanced AI techniques and guide you through practical AI experiments that you can implement immediately. \nThis webinar is perfect for association leaders and membership professionals eager to harness the power of AI to take their member engagement and organizational effectiveness to the next level. Whether you’re just starting with AI or looking to expand your existing strategies\, this session offers valuable insights and practical tools to help you succeed. \nDon’t miss out on this opportunity to leverage AI for your association’s success. \n  \nLEARNING OBJECTIVES: \n  \nExplore the diverse applications of AI that extend beyond text and image creation\, unlocking new possibilities for enhancing member engagement and support. \nAnalyze the current landscape of Marketing Artificial Intelligence and assess how it can significantly benefit membership organizations and associations like yours. \nIdentify easy-to-use AI tools that you can implement immediately to enhance your membership strategy and drive measurable results. \nDesign and apply actionable AI experiments tailored to streamline your workflow and elevate your association’s processes\, making a real impact from day one. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/supercharge-your-membership-strategy-with-ai/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/supercharge-your-membership-strategy-with-ai/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240904T130000
DTEND;TZID=America/New_York:20240904T140000
DTSTAMP:20260421T055806
CREATED:20240821T200402Z
LAST-MODIFIED:20240905T013954Z
UID:10000606-1725454800-1725458400@usteducation.org
SUMMARY:15 Ways to Take Your Email Newsletter to the Next Level
DESCRIPTION:COURSE DESCRIPTION: \nAre your email newsletters struggling to engage your audience? Many organizations find themselves stuck between sending outdated\, irrelevant content and trying to keep their emails fresh and engaging. But it doesn’t have to be this way. \nEmail newsletters are a powerful tool to share industry news and updates with your members—if done right. So\, how can you ensure your content is not just informative but also relevant to each individual? \nJoin us as we dive into proven strategies and best practices for taking your email newsletter to the next level. Learn how to move beyond the one-size-fits-all approach and create newsletters that truly resonate with your members. \n  \nLEARNING OBJECTIVES: \nExplore cutting-edge tools and technologies that will enhance the sophistication of your newsletters while minimizing the strain on internal resources\, thereby saving valuable time.\nGenerate actionable ideas to optimize your newsletter content and layout\, ensuring maximum impact with every email you send.\nReview the core principles of email engagement and apply them effectively to maintain member interest and keep them informed. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/15-ways-to-take-your-email-newsletter-to-the-next-level/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
LOCATION:https://usteducation.org/event/15-ways-to-take-your-email-newsletter-to-the-next-level/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240516T130000
DTEND;TZID=America/New_York:20240516T140000
DTSTAMP:20260421T055806
CREATED:20240328T162522Z
LAST-MODIFIED:20240516T200221Z
UID:10000565-1715864400-1715868000@usteducation.org
SUMMARY:Implementing AI Tools for Marketers & Advertisers
DESCRIPTION:COURSE DESCRIPTION: \nAs global markets evolve\, the integration of AI into advertising strategies becomes not just an option but a necessity for staying competitive. Are you a forward-thinking marketer at the helm of digital transformation in your organization? Whether you’re just starting out or looking to deepen your existing knowledge\, this session is tailored for those eager to harness the power of AI. \nThis workshop will introduce you to a selection of intuitive\, powerful AI tools designed specifically for the unique challenges of marketing & advertising. These tools are crafted to enhance your effectiveness in marketing\, advertising\, and communications across diverse members and markets. \n  \nLEARNING OBJECTIVES: \n· Search Optimization Optimization: Employ NLP technologies for semantic-powered optimization and gain insights into global search trends and volume recommendations.\n· AI-Driven Email Strategies: Learn how AI can significantly improve the timing and content of your emails\, ensuring optimal engagement.\n· Content Generation at Scale: Explore AI solutions for creating and editing textual and visual content that resonates with any audience and maintains brand consistency across borders.\n· Dynamic Imaging Tools: Discover AI applications that automate the generation and refinement of visual content\, catering to cultural nuances and preferences.\n· Sophisticated Audio Editing: Use AI to enhance your campaigns’ auditory elements\, from podcasts to multimedia advertisements. \nTo Watch this Webinar on the Media Library CLICK HERE! 
URL:https://usteducation.org/event/w516-implementing-ai-tools-for-marketers-advertisers/
LOCATION:https://zoom.us/j/97097959671
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240424T130000
DTEND;TZID=America/New_York:20240424T140000
DTSTAMP:20260421T055806
CREATED:20240408T212155Z
LAST-MODIFIED:20240426T205120Z
UID:10000564-1713963600-1713967200@usteducation.org
SUMMARY:15 Secrets to Newsletter Success: Elevating Membership Engagement
DESCRIPTION:COURSE DESCRIPTION: \nJoin our new exciting webinar and start redefining the impact of your email newsletters. In the ever-evolving landscape of digital communication\, standing out in your members’ inboxes is more crucial than ever. This interactive workshop is designed for associations looking to transcend the limitations of traditional email marketing by adopting a fresh\, dynamic approach that captivates and retains their audience. \nDuring our session\, we will explore 15 key strategies that illuminate the path to newsletter excellence. From leveraging cutting-edge technologies to minimize your internal workload\, to crafting personalized\, engaging content that resonates on an individual level\, we’ll cover the full spectrum of tactics that can transform your newsletter into a powerful tool for member engagement. \n  \nLEARNING OBJECTIVES: \n\nTechnological Empowerment: Discover innovative tools and platforms that streamline the newsletter creation process\, allowing you to focus on quality rather than quantity.\nContent Revolution: Learn how to curate content that not only informs but also engages your audience\, ensuring your newsletter becomes a highlight in their inbox.\nPersonalization Mastery: Master the art of personalization\, understanding how to segment your audience and tailor your messaging to meet diverse interests and needs effectively.\nEngagement Amplification: Uncover strategies to boost open rates and click-throughs\, turning passive readers into active participants in your community.\nEfficiency Optimization: Find out how to save significant time and resources by adopting a strategic approach to your newsletter process\, maximizing impact while reducing effort.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w515-15-secrets-to-newsletter-success-elevating-membership-engagement/
LOCATION:https://zoom.us/j/92596032367
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240306T130000
DTEND;TZID=America/New_York:20240306T140000
DTSTAMP:20260421T055806
CREATED:20240105T213449Z
LAST-MODIFIED:20240425T142319Z
UID:10000530-1709730000-1709733600@usteducation.org
SUMMARY:Marketing in the AI Era: Tools and Techniques for Strategic Advantage
DESCRIPTION:COURSE DESCRIPTION: \nAre you eager to harness the power of AI in your marketing initiatives but unsure where to begin? This session is designed for marketers looking to seamlessly integrate next-gen AI technology into their strategies. \nDiscover a range of easy-to-use AI tools tailored for marketing\, membership\, and communication roles. Delve into an array of AI marketing tools\, from SEO optimization using NLP for enhanced semantic analysis and search volume insights\, to email tools that optimize content curation. We’ll also explore innovative solutions in content generation\, inline editing\, image creation\, and AI-driven audio editing tools. This session is the perfect gateway to leveraging AI for more efficient and effective marketing. \n  \nLEARNING OBJECTIVES: \n• Acquire a comprehensive understanding of the current landscape of Marketing AI.\n• Identify actionable Marketing AI tools to immediately enhance your marketing strategy.\n• Master the art of initiating straightforward Marketing AI experiments\, utilizing AI to streamline your processes and save time. \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w500-marketing-in-the-ai-era-tools-and-techniques-for-strategic-advantage/
LOCATION:https://zoom.us/j/97254872936
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240220T150000
DTEND;TZID=America/New_York:20240220T160000
DTSTAMP:20260421T055806
CREATED:20240105T213233Z
LAST-MODIFIED:20240422T222423Z
UID:10000529-1708441200-1708444800@usteducation.org
SUMMARY:Mastering the Art of Email Newsletters: 15 Strategies for Success
DESCRIPTION:COURSE DESCRIPTION: \nNavigating the world of email newsletter marketing can be challenging. Many organizations struggle to balance timely\, relevant content with the need to keep their newsletters fresh and engaging. \nEmail newsletters are a fantastic medium for sharing relevant content to your members\, but it’s crucial to ask: are your newsletters truly resonating with each individual\, or are they just another generic email in their inbox? \nBreak free from the one-size-fits-all approach and join our interactive workshop. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. We’ll delve into best practices for elevating your newsletter content\, boosting member engagement\, curating diverse external content\, and harnessing the power of automation. \n  \nLEARNING OBJECTIVES: \n• Explore cutting-edge technologies to enhance your newsletter’s process while reducing internal workload – a strategic approach to save time and effort.\n• Gain actionable insights to transform your newsletter and marketing strategy\, maximizing its potential and effectiveness.\n• Master the core principles of email engagement to ensure your newsletter stands out and truly connects with your audience. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w499-mastering-the-art-of-email-newsletters-15-strategies-for-success/
LOCATION:https://zoom.us/j/91499942605
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/12/Erica24.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231115T150000
DTEND;TZID=America/New_York:20231115T160000
DTSTAMP:20260421T055806
CREATED:20230209T195608Z
LAST-MODIFIED:20231120T185741Z
UID:10000347-1700060400-1700064000@usteducation.org
SUMMARY:W424: Marketing AI in Action!
DESCRIPTION:COURSE DESCRIPTION: \nAre you thinking about implementing AI but have no idea where to start? Are you a marketer who is ready to digitally transform your organization’s strategy? \nIn this session\, participants will learn about easy-to-use AI tools they can begin experimenting with right away at their organizations\, which are specific to the marketing\, membership\, and communications functions.\n\n \nIn this session\, we will be dive deep into AI marketing tools\, such as:\n  \n\n• SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations\n \n• Email tools that leverage AI for content recommendation and send time optimization\n \n• Content generation and inline editing tools\n \n• Image and other content generation tools\n \n• AI-powered audio editing tools.\n\n\n  \nLEARNING OBJECTIVES: \n\n– Get a comprehensive understanding of the present Marketing Artificial Intelligence landscape.\n– Learn easy-to-learn marketing AI tools you can use right away to optimize your marketing strategy and see results.\n– Discover simple Marketing AI experiments to enhance your processes and make your life easier.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w424-marketing-ai-in-action/
LOCATION:https://zoom.us/j/92392589438
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230518T110000
DTEND;TZID=America/New_York:20230518T120000
DTSTAMP:20260421T055806
CREATED:20230209T194728Z
LAST-MODIFIED:20231013T180359Z
UID:10000343-1684407600-1684411200@usteducation.org
SUMMARY:Newsletter Best Practices
DESCRIPTION:COURSE DESCRIPTION: \nMany organizations still struggle with email newsletter marketing. They don’t want to send information that is outdated or irrelevant. \nAfter all\, we don’t want to receive irrelevant information\, and neither should you send it either. \nEmail newsletters are essential for sharing industry news with your members. \nBut are you sending any content that is informative and relevant to each individual? \nJoin us for our workshop to learn how you can use email newsletter marketing to engage your members about current topics and industry trends\, newsletter best practices\, increasing engagement\, curating outside content\, and automation. \n  \nLEARNING OBJECTIVES: \n\n– Discover new\, easy-to-use technologies to make your email newsletter more engaging and personalized without sacrificing precious internal resources and time. In other words\, save a lot of time.\n– Leverage your newsletter to the next level\, by maximizing your newsletter real estate and discover content opportunities\, content gaps\, and new ideas.\n– Learn the essential principles of email engagement to ensure your newsletter is effective and optimize its space for maximum impact.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/newsletter-best-practices/
LOCATION:https://zoom.us/j/99266638752
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230412T130000
DTEND;TZID=America/New_York:20230412T140000
DTSTAMP:20260421T055806
CREATED:20230209T191804Z
LAST-MODIFIED:20231013T180324Z
UID:10000342-1681304400-1681308000@usteducation.org
SUMMARY:15 Ways to Take Your Newsletter to the Next Level - Best Practices
DESCRIPTION:COURSE DESCRIPTION: \nMany organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current. \nEmail newsletters are a great way to share industry news with your members. \nBut are you sending any content that is informative and relevant to each individual? \nOr are you stuck in the trap of sending a one-size-fits-all email? \nJoin us for our workshop to learn how to use email newsletter marketing to engage your members about current topics and industry trends\, newsletter best practices\, increasing engagement\, curating outside content and automation. \n  \nLEARNING OBJECTIVES: \n\n– First\, you will identify ways to leverage new technologies to make your email newsletter more sophisticated. At the same time\, these new technologies will create less of a drain on your internal resources. In other words\, you’ll learn how to save a lot of time.\n– Second\, you get some useful ideas for taking your newsletter to the next level and how you can maximize your newsletter real estate.\n– Finally\, this list will conclude by ensuring that you leverage the fundamentals of email engagement for your newsletter.
URL:https://usteducation.org/event/15-ways-to-take-your-newsletter-to-the-next-level-best-practices/
LOCATION:https://zoom.us/j/91371217240
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230209T110000
DTEND;TZID=America/New_York:20230209T120000
DTSTAMP:20260421T055806
CREATED:20221206T174453Z
LAST-MODIFIED:20231013T170309Z
UID:10000271-1675940400-1675944000@usteducation.org
SUMMARY:Latest AI Marketing Trends: Cutting Edge Tools & Strategies
DESCRIPTION:COURSE DESCRIPTION: \nAre you a marketer who is ready to infuse AI into your organization’s strategy and infuse next-generation tech? Are you thinking about implementing AI but have no idea where to start? In this session\, participants will learn about low lift\, low cost AI tools they can begin experimenting with right away at their organizations\, which are specific to the marketing\, membership\, and communications functions. The session will include information centered around AI marketing tools\, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; image and other content generation tools; and AI-powered audio editing tools. \n  \nLEARNING OBJECTIVES: \n\nGain an overview of the current Marketing Artificial Intelligence landscape.  \nLearn marketing Artificial Intelligence tools you can begin using right now to optimize your marketing strategy.\nLearn how to embark upon easy Marketing Artificial Intelligence experiments and use Marketing AI to enhance your processes and make workflows less time consuming.
URL:https://usteducation.org/event/latest-ai-marketing-trends-cutting-edge-tools-strategies/
LOCATION:https://zoom.us/j/99153128853
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221116T130000
DTEND;TZID=America/New_York:20221116T140000
DTSTAMP:20260421T055806
CREATED:20220804T171155Z
LAST-MODIFIED:20231002T155916Z
UID:10000154-1668603600-1668607200@usteducation.org
SUMMARY:W313: Demystifying AI: Tools\, Tips\, And Tricks
DESCRIPTION:COURSE DESCRIPTION: \nIs the term “AI” daunting and elusive? Are you thinking about implementing AI but have no idea where to start? In this session\, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today. \n  \n\nLEARNING OBJECTIVES: \n\n\n\n\n\nInexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy.\nHow to use AI to enhance your processes and make workflows less time consuming.\nHow to embark upon easy AI and automation experiments.
URL:https://usteducation.org/event/w313-tbd/
LOCATION:https://zoom.us/j/98297976799
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221018T110000
DTEND;TZID=America/New_York:20221018T123000
DTSTAMP:20260421T055806
CREATED:20220804T164230Z
LAST-MODIFIED:20231013T163851Z
UID:10000145-1666090800-1666096200@usteducation.org
SUMMARY:Demistifying AI: Learn Insider Tips for Your Association
DESCRIPTION:Is the term “AI” daunting and elusive? Are you thinking about implementing AI but have no idea where to start? In this session\, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today. \n  \nLearning Objectives\n \n\n\n\n\nInexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy.\nHow to use AI to enhance your processes and make workflows less time consuming.\nHow to embark upon easy AI and automation experiments.
URL:https://usteducation.org/event/demistifying-ai-learn-insider-tips-for-your-association/
LOCATION:https://zoom.us/j/93248336312
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220317T110000
DTEND;TZID=America/New_York:20220317T123000
DTSTAMP:20260421T055806
CREATED:20220523T024606Z
LAST-MODIFIED:20231013T170032Z
UID:10000093-1647514800-1647520200@usteducation.org
SUMMARY:How to Increase Newsletter Engagement | Top Strategies
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nMany organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current. Email newsletters are a great way to share industry news with your members\, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends\, newsletter best practices\, increasing engagement\, curating outside content and automation. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nIdentify ways to leverage new technologies to make your email newsletter more sophisticated.\nGet some useful ideas for maximizing your newsletter real estate.\nLearn how to leverage the fundamentals of email engagement for your newsletter.
URL:https://usteducation.org/event/how-to-increase-newsletter-engagement-top-strategies/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211202T110000
DTEND;TZID=America/New_York:20211202T123000
DTSTAMP:20260421T055806
CREATED:20220328T190307Z
LAST-MODIFIED:20231002T155524Z
UID:10000043-1638442800-1638448200@usteducation.org
SUMMARY:W218: 15 Ways to Take Your Newsletter to the Next Level
DESCRIPTION:How can you be sure your newsletter is being used to its full capabilities and providing your members with the most cutting edge knowledge?\n \n\n\nMany organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current. Email newsletters are a great way to share industry news with your members\, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends\, newsletter best practices\, increasing engagement\, curating outside content and automation.\nLEARNING OBJECTIVES \n\n\n\nIdentify ways to leverage new technologies to make your email newsletter more sophisticated.\nGet some useful ideas for maximizing your newsletter real estate.\nLearn how to leverage the fundamentals of email engagement for your newsletter.
URL:https://usteducation.org/event/w218-15-ways-to-take-your-newsletter-to-the-next-level/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Erica-1-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
END:VCALENDAR