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DTSTART;TZID=America/New_York:20250923T130000
DTEND;TZID=America/New_York:20250923T140000
DTSTAMP:20260416T044430
CREATED:20250718T192712Z
LAST-MODIFIED:20250923T201505Z
UID:10000748-1758632400-1758636000@usteducation.org
SUMMARY:Leveraging AI Assistant & Agents to Enhance Staff Efficiency and Member Value
DESCRIPTION:Course Description:  \nMany association and society leaders remain hesitant to embrace AI\, but ignoring it won’t make it go away – it will only put your organization behind the curve. The fact is\, with the right approach\, AI has the potential to save countless hours on repetitive tasks and increase the value you provide to members. Whether you’re an AI advocate or a skeptic\, join this insightful session to learn how AI can streamline your operations and support (not replace) the important work you’re doing for your members. We’ll explore: \n\n– The growth and limitations of large language models (LLMs)\n– The importance of fine-tuning and retrieval augmented generation (RAG)\n– Definitions and uses for AI Agents and Agentic AI\n– Practical AI uses to streamline your operations and empower your staff\n– How AI can help you enhance your member experience without sacrificing the personal touch \n  \nLearning Objectives: \nGain insights into the development and capabilities of LLMs\, including their strengths and weaknesses in various applications. \nDiscover how AI can enhance efficiency and save time by automating repetitive tasks\, improving operational efficiency\, and freeing up staff time for more strategic initiatives. \nMaster strategies to leverage AI in improving member interactions and services\, ensuring that the personal connection remains intact while increasing overall member value. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/leveraging-ai-assistant-agents-to-enhance-staff-efficiency-and-member-value/
LOCATION:zoom.us/j/91424412396
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Greg25.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T110000
DTEND;TZID=America/New_York:20250605T174500
DTSTAMP:20260416T044430
CREATED:20250422T152937Z
LAST-MODIFIED:20250602T142523Z
UID:10000706-1749121200-1749145500@usteducation.org
SUMMARY:Summer Symposium: In-Person Registration
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: TBA \nNASBA: TBA \n\n \n  \nIn-Person Exclusive AWTC Panel ::: Session 5: (4:45-5:45 PM ET) \nCourse Description: \nTechnology and disruption may grab headlines\, but it’s people—leaders\, teams\, and communities—who drive real change. This panel\, hosted by AWTC\, explores how association leaders are navigating AI\, rethinking culture\, and building inclusive\, high-performing teams. Join us for a candid conversation on leading with empathy\, embracing innovation without chaos\, and sustaining momentum through strong peer connections. \n\nLearning Objectives: \n\nBy the end of this session\, participants will be able to: \n\nIdentify key soft skills (e.g.\, empathy\, emotional intelligence\, strategic thinking) that are critical for tech leaders in the age of AI and automation.\nDescribe practical approaches to fostering inclusive innovation teams that include voices from across the organization—not just IT.\nExplore strategies to reshape organizational culture to support agility\, collaboration\, and sustainable innovation.\nEvaluate what makes a high-performing team beyond just results\, including peer support\, emotional intelligence\, and shared purpose.\nReflect on the importance of peer communities in leadership development and resilience during times of disruption.\n\nSpeakers: Michelle Wroblewski from AWTC\, Hilary Marsh from AWTC\, Amanda Heburg from AWTC \nModerated by: Kate Coffey-Bacon\, U.S. Transactions Corp \nCAE: Executive Leadership \nNASBA: Business Management & Organization \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-in-person-registration/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chicago-3-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250605T110000
DTEND;TZID=America/New_York:20250605T163000
DTSTAMP:20260416T044430
CREATED:20250422T150333Z
LAST-MODIFIED:20250602T142828Z
UID:10000705-1749121200-1749141000@usteducation.org
SUMMARY:Summer Symposium: Virtual Registration
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: TBA \nNASBA: TBA \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-virtual-registration/
LOCATION:zoom.us/j/93647235006
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement,Workplace
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/Chicago-1-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250605T100000
DTEND;TZID=America/Chicago:20250605T164500
DTSTAMP:20260416T044430
CREATED:20250422T145101Z
LAST-MODIFIED:20250529T161749Z
UID:10000704-1749117600-1749141900@usteducation.org
SUMMARY:Summer Symposium Information
DESCRIPTION:Innovation and Disruption  \nDate: June 5th\, 2025 \nTime: 11:00 AM – 4:30 PM (ET) \n**In-person exclusive content 4:45PM-5:45PM (ET) \nLocation: In-person will be held at: \nAdage Technologies\n10 S Riverside Plaza STE 1500\,  \nChicago\, IL 60606 \n  \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Maximizing Member Value with AI: Strategic Approaches for Associations \nCourse Description:  \nTechnology is evolving at lightning speed\, and associations have something truly valuable that general AI models don’t: deep industry knowledge and member expertise. While popular AI tools pull from public data\, your association is in a unique position to use AI strategically and deliver standout value to your members. Join association tech and AI expert Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic\, to learn how to control and build on the foundation of your own content in today’s fast-paced AI-driven world. \n\nLearning Objectives: \n\nIdentify strategies to compete with AI searches to remain your members’ go-to resource for valuable industry information.\nApply tips to increase the likelihood of your association and resources being found in AI search results.\nExplain the critical role your online community will play in our new AI-influenced landscape.\nEvaluate essential data privacy considerations and ways to stay agile as new challenges and opportunities arise with AI.\n\n\nSpeaker: Greg Pollack\, VP\, Sales Enablement & Engineering Onboarding at Higher Logic \nCAE: Member & Stakeholder Engagement\nNASBA: Business Management & Organization\n\nSession 2: (12:15-1:15 PM ET) Innovation Without the Chaos: Redefining Disruption for Your Association \nCourse Description:  \nDisruption means different things to different organizations. For some associations\, it’s about adopting new AI-driven tools. For others\, it’s breaking free from a clunky CMS or reimagining how education and content are delivered. But real innovation isn’t about chasing shiny objects—it’s about aligning digital efforts with your mission\, your members\, and your capacity.\nIn this interactive session\, we’ll explore how associations of all sizes can define their own version of innovation and disruption—and implement it in a way that’s sustainable and strategic. We’ll share a framework that helps IT\, marketing\, and education teams collaborate around shared goals\, make data-informed decisions\, and stay future-ready. \n\nLearning Objectives: \n\nDefine what “disruption” means for your organization.\nAnalyze examples of successful digital transformation projects from other associations.\nApply tips to avoid burnout and scope creep during redesigns or re-platforming.\nIdentify ways to responsibly leverage AI to enhance—not replace—member experiences.\nUse a checklist to help you assess whether your current systems are holding you back.\n\n\nSpeaker: Jake Toohey\, Director\, Association Practice at Adage Technologies \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Culture Eats Innovation for Breakfast \nCourse Description:  \nThe capacity to innovate inside your organization is critical\, but most organizational cultures derail innovation efforts in ways leaders can’t even see. Using research from his new book\, Culture Change Made Easy\, Jamie Notter will break down the key culture patterns that prevent us from unlocking new value through innovation\, and he’ll give you practical tips for changing your culture in ways that support more effective experimentation and learning. Learn how to create a culture where innovation thrives—before it’s too late! \n\nLearning Objectives: \n\n\nDefine what culture is and explain how it operates inside your organization.\nAnalyze patterns within your culture that hinder your ability to effectively carry out the fundamental tasks of innovation.\nDesign strategies to transform culture in ways that foster the behaviors necessary for successful innovation.\n\nSpeaker: Jamie Notter\, Co-Founder at Propel \nCAE: Organizational Strategy \nNASBA: Business Management & Organization \n\nSession 4: (3:30-4:30 PM ET) Combating Disengagement and Creating High-Performing Teams \nCourse Description:  \nDisengagement increases attrition while contributing to poor performance and poor morale\, and is often the result of misalignment\, or misunderstanding\, among leaders\, direct reports and teams. Addressing disengagement can radically decrease the chance of losing talented employees and improve overall workplace culture. This session will focus on helping participants create high-performing individuals and teams by addressing the causes of disengagement and focusing on specific skills for improved performance. \n\nLearning Objectives: \n\n\nExplore the root cause of disengagement\nDiscover the attributes of a high-functioning team\nBuild alignment among you\, your team and your leaders\n\nSpeaker: Steve Hopkins\, Director\, Organizational Performance at Wipfli \nCAE: Organizational Strategy \nNASBA: Personnel/Human Resources \n\n \nIn-Person Exclusive AWTC Panel ::: Session 5: (4:45-5:45 PM ET) \nCourse Description:  \nTechnology and disruption may grab headlines\, but it’s people—leaders\, teams\, and communities—who drive real change. This panel\, hosted by AWTC\, explores how association leaders are navigating AI\, rethinking culture\, and building inclusive\, high-performing teams. Join us for a candid conversation on leading with empathy\, embracing innovation without chaos\, and sustaining momentum through strong peer connections. \n\nLearning Objectives: \n\nBy the end of this session\, participants will be able to: \n\nIdentify key soft skills (e.g.\, empathy\, emotional intelligence\, strategic thinking) that are critical for tech leaders in the age of AI and automation.\nDescribe practical approaches to fostering inclusive innovation teams that include voices from across the organization—not just IT.\nExplore strategies to reshape organizational culture to support agility\, collaboration\, and sustainable innovation.\nEvaluate what makes a high-performing team beyond just results\, including peer support\, emotional intelligence\, and shared purpose.\nReflect on the importance of peer communities in leadership development and resilience during times of disruption.\n\nSpeakers: Michelle Wroblewski from AWTC\, Hilary Marsh from AWTC\, Amanda Heburg from AWTC \nModerated by: Kate Coffey-Bacon\, U.S. Transactions Corp \nCAE: Executive Leadership \nNASBA: Business Management & Organization \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation and Disruption.
URL:https://usteducation.org/event/summer-symposium-information/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/04/SS-25-Main-Graphic-1-14-scaled.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231109T100000
DTEND;TZID=America/New_York:20231109T153000
DTSTAMP:20260416T044430
CREATED:20230904T185052Z
LAST-MODIFIED:20231112T213846Z
UID:10000471-1699524000-1699543800@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Membership | Leadership | Advancement \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n \nSession 1: (10:00-11:00 AM) Rise Up Together: Navigating the Journey of Member Loyalty in Communities \nCourse Description:  \nIn an age where communities thrive on engagement and connection\, fostering membership loyalty is more crucial than ever. SESSION TITLE takes a deep dive into the innovative practices of strategic marketing and relationship-building. This engaging session is tailored to guide you through the journey of transforming casual joiners into committed community members\, creating a thriving ecosystem that supports individual growth and collective advancement. \nLearning Objectives:  \n\nUnderstanding Membership Dynamics: Gain insight into the psychological aspects of membership engagement\, uncovering what drives commitment and loyalty. Learn to apply strategic marketing tactics that resonate with your target audience\, creating a sense of belonging and community.\nBuilding Strong Relationships: Explore relationship-building strategies that extend beyond the initial recruitment phase. Discover the keys to fostering trust\, nurturing connections\, and enhancing member experience to ensure long-term engagement and satisfaction.\nCreating Sustainable Growth Through Advancement: Learn how to utilize advancement opportunities within your community to encourage ongoing participation and growth. This includes creating clear pathways for members to grow\, thrive\, and contribute to the overall success of the community\, thereby encouraging a culture of continuous engagement and loyalty.\n\nSpeaker: Bill McGlade from epIQ \n\nSession 2: (11:15-12:15 PM) A Magic Wand For Member Retention \nCourse Description:  \nDid you know that the more times a member renews\, the less it costs to keep them? It’s likely you know member renewals are important. The real question is\, what can we actually do to raise the chances that a member will want to stick with your association for the long-haul? While we’d all love to wave a magic wand to improve retention\, sadly they don’t exist. However\, the next best thing (and its pretty darn close) – is all your data! While associations often have access to many data points about what their members want\, few are using effective data strategies to create targeted retention campaigns. Knowing why members join\, why they stay\, why they leave and what they value most is a bit of magic that can be vital to a great retention strategy. The only way to get this type of granular information is through analytics. \nDuring this webinar\, you’ll learn a data-informed approach to member retention: \n\nUse data to determine the unique value you bring to your members.\nTranslate your retention into ROI by analyzing lifetime value.\nIdentify at-risk members through correlations\, predictive modeling and engagement scores.\n\nJoin us to take actions to clarify your value\, find your leaky buckets and create retention strategies for your at-risk member segments. \nSpeaker: Greg Pollack from Association Analytics \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Member Engagement is an Art and a Science. Do Both! \nCourse Description:  \nIf you’ve ever tried to engage members or get them to act and it didn’t work\, you’re not alone. The key is\, don’t keep doing it and expect different results! In this interactive session\, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership\, renewal and general member engagement results. \nYou’ll come away with: \n\nKnowledge about interpersonal theories you’ve probably never heard of\, that are highly relevant to interactions with and between your members.\nIdeas for shifting your team’s mindset about how your engagement strategy is developed\, executed and measured.\nSimple engagement tactics you’re probably not using right now and can implement easily (hint: less talking\, more listening!)\n\nSpeaker: Brianne Wheeler from PropFuel \n\nSession 4: (2:30-3:30 PM) Test Drive Your Shiny New Membership Model \nCourse Description: \nContent consumption is changing at a rapid pace. Social media\, tech companies\, and ‘end-of-the-alphabet’ generations are rewiring market demand. And while for some\, the traditional association models\, are still holding ground\, there’s a keen awareness of the change ahead for organizations. Faltering membership numbers and increasing boomer retirements are pressuring association leaders to revitalize their legacy models and brand reputations for organizational preservation. But when do you know when your organization is ready and prepared for a tune-up? Join us as we explore the key indicators for membership remodeling and more diversified programming. \nSpecifically\, we’ll dive into: \n\nAudience and organizational readiness\nProgram ideation and mapping to round out customer and member value\nThe technology mixology needed to support your new model\nThe metrics you need to determine revenue readiness and impact\n\nSpeaker: Aimee Pagano from Highroad Solutions \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Membership\, Leadership\, and Advancement.
URL:https://usteducation.org/event/fall-symposium-virtual-registration/
LOCATION:https://zoom.us/j/93840057119
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/09/FS_23.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231109T100000
DTEND;TZID=America/New_York:20231109T153000
DTSTAMP:20260416T044430
CREATED:20230904T153513Z
LAST-MODIFIED:20231112T213914Z
UID:10000470-1699524000-1699543800@usteducation.org
SUMMARY:Fall Symposium: In-person registration
DESCRIPTION:Membership | Leadership | Advancement \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.  \nAgenda: Each session is 1 CPE/CAE Credit.  \n \nDate: November 9\, 2023 \nTime: 10:00 AM – 3:30 PM \nLocation: In-person will be held at Alliance Bernstein in Washington DC. \nSession 1: (10:00-11:00 AM) Rise Up Together: Navigating the Journey of Member Loyalty in Communities \nCourse Description:  \nIn an age where communities thrive on engagement and connection\, fostering membership loyalty is more crucial than ever. SESSION TITLE takes a deep dive into the innovative practices of strategic marketing and relationship-building. This engaging session is tailored to guide you through the journey of transforming casual joiners into committed community members\, creating a thriving ecosystem that supports individual growth and collective advancement. \nLearning Objectives:  \n\nUnderstanding Membership Dynamics: Gain insight into the psychological aspects of membership engagement\, uncovering what drives commitment and loyalty. Learn to apply strategic marketing tactics that resonate with your target audience\, creating a sense of belonging and community.\nBuilding Strong Relationships: Explore relationship-building strategies that extend beyond the initial recruitment phase. Discover the keys to fostering trust\, nurturing connections\, and enhancing member experience to ensure long-term engagement and satisfaction.\nCreating Sustainable Growth Through Advancement: Learn how to utilize advancement opportunities within your community to encourage ongoing participation and growth. This includes creating clear pathways for members to grow\, thrive\, and contribute to the overall success of the community\, thereby encouraging a culture of continuous engagement and loyalty.\n\nSpeaker: Bill McGlade from epIQ \n\nSession 2: (11:15-12:15 PM) A Magic Wand For Member Retention \nCourse Description:  \nDid you know that the more times a member renews\, the less it costs to keep them? It’s likely you know member renewals are important. The real question is\, what can we actually do to raise the chances that a member will want to stick with your association for the long-haul? While we’d all love to wave a magic wand to improve retention\, sadly they don’t exist. However\, the next best thing (and its pretty darn close) – is all your data! While associations often have access to many data points about what their members want\, few are using effective data strategies to create targeted retention campaigns. Knowing why members join\, why they stay\, why they leave and what they value most is a bit of magic that can be vital to a great retention strategy. The only way to get this type of granular information is through analytics. \nDuring this webinar\, you’ll learn a data-informed approach to member retention: \n\nUse data to determine the unique value you bring to your members.\nTranslate your retention into ROI by analyzing lifetime value.\nIdentify at-risk members through correlations\, predictive modeling and engagement scores.\n\nJoin us to take actions to clarify your value\, find your leaky buckets and create retention strategies for your at-risk member segments. \nSpeaker: Greg Pollack from Association Analytics \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Member Engagement is an Art and a Science. Do Both! \nCourse Description:  \nIf you’ve ever tried to engage members or get them to act and it didn’t work\, you’re not alone. The key is\, don’t keep doing it and expect different results! In this interactive session\, put on your scientist hat to explore experiments to you can do to determine what engagement strategies work. Then use your right brain to create and test new ways of communicating that improve your membership\, renewal and general member engagement results. \nYou’ll come away with: \n\nKnowledge about interpersonal theories you’ve probably never heard of\, that are highly relevant to interactions with and between your members.\nIdeas for shifting your team’s mindset about how your engagement strategy is developed\, executed and measured.\nSimple engagement tactics you’re probably not using right now and can implement easily (hint: less talking\, more listening!)\n\nSpeaker: Brianne Wheeler from PropFuel \n\nSession 4: (2:30-3:30 PM) Test Drive Your Shiny New Membership Model \nCourse Description: \nContent consumption is changing at a rapid pace. Social media\, tech companies\, and ‘end-of-the-alphabet’ generations are rewiring market demand. And while for some\, the traditional association models\, are still holding ground\, there’s a keen awareness of the change ahead for organizations. Faltering membership numbers and increasing boomer retirements are pressuring association leaders to revitalize their legacy models and brand reputations for organizational preservation. But when do you know when your organization is ready and prepared for a tune-up? Join us as we explore the key indicators for membership remodeling and more diversified programming. \nSpecifically\, we’ll dive into: \n\nAudience and organizational readiness\nProgram ideation and mapping to round out customer and member value\nThe technology mixology needed to support your new model\nThe metrics you need to determine revenue readiness and impact\n\nSpeaker: Aimee Pagano from Highroad Solutions \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Membership\, Leadership\, and Advancement.
URL:https://usteducation.org/event/fall-symposium-in-person-registration/
LOCATION:Alliance Bernstein\, Washington\, DC
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/09/FS_23-2.png
ORGANIZER;CN="Bill McGlade":MAILTO:bmcglade@epiqcreativegroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230829T130000
DTEND;TZID=America/New_York:20230829T140000
DTSTAMP:20260416T044430
CREATED:20230428T214322Z
LAST-MODIFIED:20230929T151700Z
UID:10000418-1693314000-1693317600@usteducation.org
SUMMARY:W448: Everything You Want to Know About Engagement Scoring (But Didn't Know to Ask)
DESCRIPTION:COURSE DESCRIPTION: \nAssociation professionals understand conceptually what engagement scoring is and why it’s important\, but do you know how to produce accurate scores that are meaningful and actionable? The key is how you build your engagement model – the activities and behaviors you can measure and their relative importance to your picture of engagement. During this session\, we’ll dive deep into the nuances of creating a model that truly reflects what you value most in your members\, and what they value most about your association. You’ll learn the do’s and don’ts of building the right model for your association and walk away with tips on how to get started. \n  \nLEARNING OBJECTIVES: \n\n* Learn how to create an engagement model that reflects what you value in your members\, and what your members value in your association.\n* Learn how to choose the right activities\, behaviors and weights for your engagement scoring so they are actionable metrics.\n* Learn how to use your engagement scores to guide your association’s strategic decisions.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w448-everything-you-want-to-know-about-engagement-scoring-but-didnt-know-to-ask/
LOCATION:https://zoom.us/j/96377858687
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/04/Greg-1.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230718T150000
DTEND;TZID=America/New_York:20230718T160000
DTSTAMP:20260416T044430
CREATED:20230428T214329Z
LAST-MODIFIED:20240531T205014Z
UID:10000419-1689692400-1689696000@usteducation.org
SUMMARY:W447: Preparing Your Association for AI
DESCRIPTION:COURSE DESCRIPTION: \nYou can’t scroll your social feed\, glance at an industry newsletter\, or sit through a national news broadcast without hearing about AI. The fact is\, AI has been around for years. It’s the new generative AI tools like ChatGPT and Bard that have captured the attention – and imagination – of industry and associations alike. However\, before you can start to see their impact on your association\, you need to understand how to create successful prompts and the role your data plays in getting the most out of AI. In this session we will discuss: \n  \nLEARNING OBJECTIVES: \n\n– The importance of prompt engineering and creating successful prompts\n– How to use AI to increase member value and revenue streams\n– What to do with your data for AI to work most effectively\n\n To Watch the Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w447-preparing-your-association-for-ai/
LOCATION:https://zoom.us/j/97635411457
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Business Strategy,Data Management
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/04/Connor-and-Greg.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221108T110000
DTEND;TZID=America/New_York:20221108T120000
DTSTAMP:20260416T044430
CREATED:20220930T191448Z
LAST-MODIFIED:20221019T172908Z
UID:10000226-1667905200-1667908800@usteducation.org
SUMMARY:W328: Data Lakes: No Question is Dumb
DESCRIPTION:COURSE DESCRIPTION: \nNot an IT session\, a conversation about why the association world is buzzing about data lakes\, and giving you a safe space to ask questions\, such as why are associations using these tools? How can you plan for them if you have a beer budget and/or small staff? When is the best time to get started? Relax\, this easy-going non-techie session will help you understand the options and provide solid takeaways on what you can do right away spending only time and effort. \nTarget audience: Ideally suited for any association exec\, in any department\, who desires to improve decision-making by harnessing the sea of data that often goes unused. Great for business users including membership\, marketing\, finance\, professional development\, and events. \n  \nLEARNING OBJECTIVES: \n\nUnderstand the pros and cons of data lakes and data warehouses.\nUnderstand when data lakes are a good tool\, or not\, based on your association’s needs.\nLearn about data privacy and data stewardship.\nLearn what steps you can take to improve the current data situation.
URL:https://usteducation.org/event/w328-data-lakes-no-question-is-dumb/
LOCATION:https://zoom.us/j/95411236529
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/W328WS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221101T150000
DTEND;TZID=America/New_York:20221101T160000
DTSTAMP:20260416T044430
CREATED:20220916T164333Z
LAST-MODIFIED:20221013T195415Z
UID:10000204-1667314800-1667318400@usteducation.org
SUMMARY:W348: Find Hidden Gems in Your Data & Discover New Revenue Opportunities
DESCRIPTION:COURSE DESCRIPTION: \nMembership and marketing association professionals are inundated with data everyday – from their AMS\, their email marketing platform\, their member community conversations\, their event systems and the list goes on and on. Beneath data\, however\, lies hidden gems (aka insights) that can be monetized to bring in more revenue – as long as you know where to look and how to dig them out. During this learning lab\, we’ll discuss ways associations can leverage their structured and unstructured data to come up with ideas for new revenue. We’ll discuss the top 3 areas you should analyze to find these opportunities\, provide a framework for building a data monetization strategy\, and share a case study about how one association’s hidden data insights led to monetizing intellectual property to bring in additional revenue. \n  \nLEARNING OBJECTIVES: \n\nUnderstand how analytics is a path to new revenue.\nAnalyze your product sales\, events and member segment data to find new revenue opportunities.\nLearn how to build and execute a successful data monetization strategy.\n\n 
URL:https://usteducation.org/event/w348-find-hidden-gems-in-your-data-discover-new-revenue-opportunities/
LOCATION:https://zoom.us/j/93552638589
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/RECENT-websiteemail-Graphics-1200X600-px.png
ORGANIZER;CN="Greg Pollack":MAILTO:gpollack@higherlogic.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220622T100000
DTEND;TZID=America/New_York:20220622T110000
DTSTAMP:20260416T044430
CREATED:20220525T195416Z
LAST-MODIFIED:20220831T193640Z
UID:10000102-1655892000-1655895600@usteducation.org
SUMMARY:S101: Symposium Session #1: Everything You Want To Know About Engagement Scoring (but didn’t know to ask)
DESCRIPTION:Association professionals understand conceptually what engagement scoring is and why it’s important\, but do you know how to produce accurate scores that are meaningful and actionable? The key is how you build your engagement model – the activities and behaviors you can measure and their relative importance to your picture of engagement. During this session\, we’ll dive deep into the nuances of creating a model that truly reflects what you value most in your members\, and what they value most about your association. You’ll learn the do’s and don’ts of building the right model for your association and walk away with tips on how to get started. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the key principles of engagement scoring\nDetermine how to choose the right activities to score for individuals and organizations\nLearn how to assign points and weight them relative to all activities using 100-point scale\n\n\n\nTo attend the Symposium in person\, please register here: IN PERSON SYMPOSIUM
URL:https://usteducation.org/event/s101-symposium-session-1-everything-you-want-to-know-about-engagement-scoring-but-didnt-know-to-ask/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/S101.png
END:VEVENT
END:VCALENDAR