BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T110000
DTEND;TZID=America/New_York:20260204T120000
DTSTAMP:20260404T072531
CREATED:20260120T185725Z
LAST-MODIFIED:20260204T195149Z
UID:10000864-1770202800-1770206400@usteducation.org
SUMMARY:Association Lessons from... 50 Seasons of Survivor!
DESCRIPTION:Course Description:  \nAside from the lying\, manipulation\, and blindsides\, there are tremendous lessons about membership\, marketing\, and communications to be gleaned from the popular Survivor TV series. The reality show that began in 2000 is still attracting a large audience 26 years and 50 seasons later. Join us for a fun and high energy session that will provide a fast-paced look at iconic moments\, revered and reviled characters\, and unique features from Survivor. For longtime fans and the uninitiated as well\, we’ll explore what lessons this quarter-century television phenomenon can hold for your association and its leadership\, member engagement\, and a connected community. No bugs\, snakes\, or mud will be allowed in the webinar so grab your Buffs and attend this session to learn how to survive your next tribal council! \n  \nLearning Objectives: \nUnderstand the dynamics of and be able to create iconic moments and compelling competitions that will keep members coming back for more.\n \nUnderstand how to spotlight relatable members of communities as heroes who have overcome obstacles.\n \nDevelop a common language for association members to understand\, embrace\, and use as a key component of shared member experiences.\n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n \n 
URL:https://usteducation.org/event/association-lessons-from-50-seasons-of-survivor-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/94687274381
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/01/Jay26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250204T110000
DTEND;TZID=America/New_York:20250204T120000
DTSTAMP:20260404T072531
CREATED:20250114T091940Z
LAST-MODIFIED:20250205T115444Z
UID:10000664-1738666800-1738670400@usteducation.org
SUMMARY:Authentic\, Trusted Content in an Era of Uncertainty
DESCRIPTION:Course Description:  \nIn an era of AI and unreliable news\, there’s an opportunity for associations and other organizations to step into the gap as trusted sources for content. In this webinar Jay will demonstrate the principles of this approach and will give examples of content that can be trusted. By tapping into a network of staff\, members\, clients\, and partners\, organizations can craft content in a variety of formats that is authentic and will serve to attract others. \n  \nLearning Objectives: \nExplain the need to create trusted content in today’s information landscape. \nAnalyze real-world examples to evaluate opportunities for developing authentic content within their organizations. \nIdentify ways to leverage the ecosystem of staff\, members\, clients\, and partners to generate trusted content. \nDescribe how authentic content can strengthen connections\, enhance education\, and increase member and attendee engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/authentic-trusted-content-in-an-era-of-uncertainty/
LOCATION:zoom.us/j/95966648934
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/Sandra24-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240123T110000
DTEND;TZID=America/New_York:20240123T120000
DTSTAMP:20260404T072531
CREATED:20231018T200809Z
LAST-MODIFIED:20240306T164709Z
UID:10000485-1706007600-1706011200@usteducation.org
SUMMARY:The United States of Associations
DESCRIPTION:COURSE DESCRIPTION: \nThe United States of Associations seeks to assemble association professionals from across the country for a fast-paced exchange of ideas. Representatives from as many as all 50 states (and possibly US territories and other countries as well!) will get up to 1 minute each to highlight a trend\, resource\, book\, webinar series\, podcast\, or new product or conference. The focus will range from online communities to ways to recognize members and from creating engaging events to effective advocacy efforts. It all comes down to what participants bring to the session from what they’re seeing\, hearing\, experiencing\, and learning. Join us and be prepared to take lots of notes and leave with new connections and fresh ideas!\n  \nLEARNING OBJECTIVES: \n\n– The collective wisdom of association professionals leads to game-changing insights.\n– Get the best of what association executives are reading\, listening to\, and watching.\n– Discover unique and transformative ways to engage members and attendees.\n– Find guidance for 2024 initiatives and new perspectives on current challenges.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w474-the-united-states-of-associations/
LOCATION:https://zoom.us/j/92368854326
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Jay24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231004T110000
DTEND;TZID=America/New_York:20231004T120000
DTSTAMP:20260404T072531
CREATED:20230224T154249Z
LAST-MODIFIED:20231013T191407Z
UID:10000316-1696417200-1696420800@usteducation.org
SUMMARY:W410: Coach Prime’s Key Lessons for Associations
DESCRIPTION:COURSE DESCRIPTION: \nDeion “Prime Time” Sanders was a force to be reckoned with as a two-sport professional athlete in the ‘90s. Today Sanders is a college football coach who still acts with flair and bravado. Love him or hate him\, Coach Prime refuses to be ignored. Sanders coached for three years at Jackson State University\, an HBCU (Historically Black College or University) in Jackson\, Mississippi before being named the head coach at the University of Colorado in December 2022. Now Coach Prime is not only reviving a lackluster program\, but he’s impacting the university as a whole and changing college football itself. “What does this have to do with associations?” you may ask. The simple answer is everything. Join us for this high-energy session to find out what associations need to learn from the example of Coach Deion Sanders. \n  \nLEARNING OBJECTIVES: \n\n– Learn the secrets of Coach Prime’s appeal to youth and how to employ similar tactics\n– Discover Deion Sanders’ principles for imparting a vision and getting buy-in from stakeholders\n– Prime Time maximizes the spotlight and creates buzz; association executives can do this too\n– Storytelling should be elevated and central to supporting an organization’s mission\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w410-coach-primes-key-lessons-for-associations/
LOCATION:https://zoom.us/j/93046050630
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Jay-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230822T110000
DTEND;TZID=America/New_York:20230822T120000
DTSTAMP:20260404T072531
CREATED:20230210T202140Z
LAST-MODIFIED:20230929T145706Z
UID:10000317-1692702000-1692705600@usteducation.org
SUMMARY:W409: Unusual Collaborations: Follow the Yellow Brick Road
DESCRIPTION:COURSE DESCRIPTION: \nUnusual partnerships and collaborations can be found in music\, art\, movies\, business\, athletics\, and in other disciplines and industries. Where are associations with partnerships and collaborations? What are the lessons these approaches hold for associations? Learn about the basic principles for these engagements\, what makes some successful\, and what to avoid. When and where should your association be taking chances\, when is crazy borderline genius\, and when is crazy just plain crazy? The time to get out of a rut\, start placing small bets\, and building on what works is now. \n  \nLEARNING OBJECTIVES: \n\nLearn about the basic principles for these engagements\, what makes some successful\, and what to avoid.\nLearn when and where your association should be taking chances\, when is crazy borderline genius\, and when is crazy just plain crazy.\nLearn how to get out of a rut\, start placing small bets\, and build on what works now.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w409-unusual-collaborations-follow-the-yellow-brick-road/
LOCATION:https://zoom.us/j/91972855105
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Jay-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230404T110000
DTEND;TZID=America/New_York:20230404T120000
DTSTAMP:20260404T072531
CREATED:20230120T191302Z
LAST-MODIFIED:20231013T173448Z
UID:10000308-1680606000-1680609600@usteducation.org
SUMMARY:Customer Feedback Examples: How to Receive Feedback
DESCRIPTION:COURSE DESCRIPTION: \nMajor League Baseball has instituted a few new rules for the 2023 season. This effort was actually several years in the making and is designed to both speed up the pace of play and to make the games more entertaining. We’ll look at what went into the research and how these changes are preserving the integrity of the game and making MLB more fan-friendly at the same time. What does this have to do with associations? The simple answer is everything. Join us for a highly interactive session regarding these lessons for associations that even non-baseball fans will learn from. \n  \nLEARNING OBJECTIVES: \n\nLearn how to listen to your members\, sponsors\, and partners to create products\, programs\, and services that resonate with newer audiences and younger demographics.\nLearn how to test possibilities and make small\, incremental changes to grow your association and its reach.\nLearn how to thoughtfully change the rules of the game to better align your association with its mission and vision.
URL:https://usteducation.org/event/customer-feedback-examples-how-to-receive-feedback/
LOCATION:https://zoom.us/j/93482904011
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221129T110000
DTEND;TZID=America/New_York:20221129T120000
DTSTAMP:20260404T072531
CREATED:20221003T205014Z
LAST-MODIFIED:20230403T202558Z
UID:10000231-1669719600-1669723200@usteducation.org
SUMMARY:W352: The High Life and Dangers of an Undercover Member Forum
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to go undercover to review association website pages and the results of voicemails\, emails\, and contact-us forms. You will be trained as an undercover member to understand what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing\, unclear\, or outdated for your members and prospective members. Additionally\, in this highly engaging session\, you will be challenged with examples and illustrations to elevate the member and event attendee experience. \n  \nLEARNING OBJECTIVES: \n\nLearn how to see member engagement points through the perspective of a new member\nLearn how to partner with others and target areas for review in a timely manner\nLearn how to energize and get total staff buy-in for an improved overall member experience 
URL:https://usteducation.org/event/w352-the-high-life-and-dangers-of-an-undercover-member-forum/
LOCATION:https://zoom.us/j/92886744244
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220927T150000
DTEND;TZID=America/New_York:20220927T163000
DTSTAMP:20260404T072531
CREATED:20220908T194359Z
LAST-MODIFIED:20230403T202646Z
UID:10000183-1664290800-1664296200@usteducation.org
SUMMARY:W330: The High Life and Dangers of an Undercover Member Forum
DESCRIPTION:COURSE DESCRIPTION: \nLearn how to go undercover to review association website pages and the results of voicemails\, emails\, and contact-us forms. You will be trained as an undercover member to understand what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing\, unclear\, or outdated for your members and prospective members. Additionally\, in this highly engaging session\, you will be challenged with examples and illustrations to elevate the member and event attendee experience. \n  \nLEARNING OBJECTIVES: \n\nLearn how to see member engagement points through the perspective of a new member\nLearn how to partner with others and target areas for review in a timely manner\nLearn how to energize and get total staff buy-in for an improved overall member experience 
URL:https://usteducation.org/event/w330-the-high-life-and-dangers-of-an-undercover-member/
LOCATION:https://zoom.us/j/96277165041
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/Alfred-2.png
END:VEVENT
END:VCALENDAR