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UID:10000849-1769518800-1769522400@usteducation.org
SUMMARY:The Best of the Best: Brand Strategies in Action
DESCRIPTION:Course Description:  \nEven the best associations sometimes struggle to communicate their true value. In this session\, we’ll roll up our sleeves and put proven brand frameworks into action. Using real-world examples from association “Join” pages\, we’ll explore how StoryBrand\, Jobs to Be Done\, and other strategy models can transform messaging from informative to irresistible. You’ll see how small\, intentional shifts—clarifying your narrative\, tapping into behavioral insights\, and leveraging AI tools—can dramatically change how members connect\, engage\, and decide to act. Expect an energizing\, practical\, and occasionally provocative hour designed to challenge your assumptions and equip you with techniques you can apply the very next day. \n  \nLearning Objectives: \nBy the end of this session\, participants will be able to: \nCompare four proven brand frameworks—StoryBrand\, Jobs to Be Done\, And–But–Therefore\, and Behavioral Design—and identify when each is most effective for association marketing. \nApply these frameworks to strengthen clarity\, emotional connection\, and conversion across member and stakeholder communications. \nTranslate member motivations (“what job they hire the association to do”) into messages that resonate and inspire action. \nUse behavioral insights to refine calls to action and reduce friction in member engagement. \nExplore how AI tools can support faster idea generation and message testing while maintaining authenticity and strategic intent. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/the-best-of-the-best-brand-strategies-in-action-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/95677431816
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/12/Jemilah25.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221207T110000
DTEND;TZID=America/New_York:20221207T120000
DTSTAMP:20260429T113020
CREATED:20221003T185642Z
LAST-MODIFIED:20221111T205949Z
UID:10000228-1670410800-1670414400@usteducation.org
SUMMARY:W359: Small Budget\, Big Impact: Affordable Ways to Level-Up Marketing
DESCRIPTION:COURSE DESCRIPTION: \nToday\, it IS possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. Discover budget-friendly techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. \n  \nIf you’re a small- to mid-sized association\, it’s to be expected that your marketing budget is right-sized and therefore not huge. For many associations\, cost and human resources have historically been barriers to adopting “best practices” in strategic marketing and communications. Likewise\, the old adage does still hold true – you have to spend money to make money. Fortunately\, today\, it’s possible to make a tremendous\, polished\, professional impact through your marketing initiatives with only a modest marketing budget. \n  \nIn this session\, you’ll learn about techniques and tools that are truly within reach\, even if your annual marketing campaign budget doesn’t expand beyond four digits. In this interactive session\, we will showcase real examples in action\, as we highlight some of the tools and techniques that help low-cost campaigns generate high-impact returns. Participants will also gain access to a hot list of low-cost marketing ideas\, templates\, and resources that make a huge impact. \n  \nLEARNING OBJECTIVES: \n\nLearn how to develop and implement a marketing plan and budget that delivers “big-impact” results from smaller budgets.\nLearn how to apply strategies and tactics to build and execute successful marketing campaigns with limited budgets.\nParticipants will gain access to a list of techniques and tools that have been vetted to help them in their quest to deliver maximum impact with minimal investment through marketing.\n 
URL:https://usteducation.org/event/w359-small-budget-big-impact-affordable-ways-to-level-up-marketing/
LOCATION:https://zoom.us/j/96282017798
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/10/RECENT-websiteemail-Graphics-1200X600-px-16.png
ORGANIZER;CN="Jemilah Senter":MAILTO:jemilah@senterpoint.org
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DTSTART;TZID=America/New_York:20220504T110000
DTEND;TZID=America/New_York:20220504T123000
DTSTAMP:20260429T113020
CREATED:20220527T145910Z
LAST-MODIFIED:20231013T172801Z
UID:10000114-1651662000-1651667400@usteducation.org
SUMMARY:How to Increase User Engagement Through Personalization
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nAre you still communicating to members as segments\, based on their behaviors and transactions? Or to The Market of One? \nEach individual in your community\, member or not\, has her own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often\, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. \nInstead of building campaigns around segments and broadcasting information\, focusing on “The Market of One” connects associations and individuals by asking questions regularly over time to understand and immediately act on member needs. \nSee how associations are using a conversational approach to member communications – talking  to “The Market of One” – to gain member insights and drive action. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the contrast between traditional and conversational methods of member communications and develop methods for starting conversations with individual members.\nExplore The Market of One\, and be able to implement strategies and use cases that enable one-on-one association staff to member communications.\nGain use case campaign examples in the areas of member recruitment/renewals\, event engagement\, member profile building and utilize them in future strategic planning.
URL:https://usteducation.org/event/how-to-increase-user-engagement-through-personalization/
LOCATION:Group Internet-Based
CATEGORIES:Business Strategy,Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-22.png
ORGANIZER;CN="Dave Will":MAILTO:dave@propfuel.com
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