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DTSTART;TZID=America/New_York:20260317T130000
DTEND;TZID=America/New_York:20260317T140000
DTSTAMP:20260515T215721
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UID:10000881-1773752400-1773756000@usteducation.org
SUMMARY:A Check-in on the Current Political Landscape’s Impact on Associations
DESCRIPTION:Course Description:  \nWe are now well into the current political landscape\, where executive orders and legislation continue to drastically affect the landscape that associations operate in. While some early concerns have been erased\, others have turned into real operational shifts. In this second\, off-the-record check-in\, Matrix Group CEO Joanna Pineda will facilitate a candid discussion with association executives across industries. Panelists will share what they are seeing as executive orders and legislation impact funding\, membership\, events\, and even the WHY of organizations. \nThey’ll discuss: \nThe ongoing impact of executive orders \nThe impact of funding legislation on their operations and the agencies they work with \nThe impact of recent policy shifts on membership and event registrations \nThe broader impact on specific industries and professions \nHow members are responding as policies take hold \nWhere associations are finding clarity\, and where they are still navigating gray areas \nWhen they are choosing to engage publicly\, and when are they opting for a quieter approach \nHow they are adjusting their advocacy to achieve wins for their sectors \nShort-term adjustments vs. long-term shifts \nCome join to hear directly from association leaders AND add your voice! We’ll kick this session off with remarks from the panel and then open up the discussion to the audience. This session will NOT be recorded and AI notetakers will not be admitted to allow for an open conversation. \n  \nLearning Objectives: \nAnalyze how association leaders are assessing the impact of the current policy environment \nIdentify strategies peers are using to respond as policy changes move from announcement to reality.   \nApply new perspectives and questions to bring back to your leadership team and Board
URL:https://usteducation.org/event/a-check-in-on-the-current-political-landscapes-impact-on-associations-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97494492284
CATEGORIES:Advocacy,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/JoannaDavidChrisMark26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260305T093000
DTEND;TZID=America/New_York:20260305T150000
DTSTAMP:20260515T215721
CREATED:20260209T190247Z
LAST-MODIFIED:20260304T180559Z
UID:10000872-1772703000-1772722800@usteducation.org
SUMMARY:Membership & Marketing Symposium
DESCRIPTION:Virtual Only Event \nMembership & Marketing Symposium \nDate: Thursday\, March 5th\, 2026 \nTime: 9:30 – 3:00 PM \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nKeynote Speaker: (9:30 – 9:50) \nErica Salm Rench\, CMO\, Sidecar \n\nSession 1: (10:00-11:00 PM ET) Digital Marketing Analytics Starter Pack: Measuring What Matters for Membership Growth \nCourse Description:  \nAssociations must go beyond vanity metrics to understand how digital marketing efforts truly impact membership goals. This session introduces a practical “starter pack” of analytics tools and strategies—spanning email\, social media\, web\, and paid ads—that help organizations measure what matters. \nUsing real-world examples and actionable insights\, attendees will learn how to align digital tactics with strategic membership outcomes\, such as acquisition\, retention\, and engagement. We’ll explore how to use UTM codes and GA4 to track campaign performance\, build meaningful reports\, and answer leadership’s most pressing questions: Is our marketing working? Are we reaching the right people? Are we driving member value? \nWhether you’re just starting out or refining your analytics approach\, this session will help you build a data-informed strategy that strengthens member relationships and demonstrates impact. \nLearning Objectives: \n\n– Identify key digital marketing metrics across email\, social media\, web\, and paid ads that signal progress toward membership goals.\n– Apply UTM codes and GA4 reporting to track campaign effectiveness and user engagement across channels.\n– Translate analytics into strategic insights that answer leadership questions and guide membership-focused decision-making.\n– Benchmark performance using internal and external data to refine content and outreach strategies.\n– Build a starter analytics toolkit that supports ongoing evaluation\, optimization\, and storytelling around member impact.\n\nSpeaker: Julie McDowell\, Director\, Strategic Communications & Digital Content at College of American Pathologists \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 2: (11:15-12:15 PM ET) Using AI to Power Smarter Membership and Marketing Strategies \nCourse Description: \nAI is already reshaping how associations do the work they’ve always cared about: connecting people and industries\, telling stories\, and driving meaningful engagement. And it’s helping them do it in record time! While that speed opens up real opportunity\, it also forces new strategic choices. \nIn this session\, we’ll cover both the AI tools associations should be paying attention to and how to use them in day-to-day membership and marketing work AND how your overall strategy needs to change because of them. For example: How do you take advantage of working at scale while still maintaining your authenticity\, credibility\, and trust? How does your content strategy need to shift so your organization shows up as a source when AI is answering questions for your members? When does AI help create better\, more responsive experiences\, and when is a human touch still essential? You’ll leave understanding not just how to use AI\, but how to rethink your membership and marketing strategies in response to it. \nLearning Objectives: \n\n– Understand how AI is changing membership and marketing strategy\, not just speeding up the work\n– Identify which AI tools are worth paying attention to and how associations are using them\n– Identify where strategy needs to shift in response to AI\n\nSpeaker: Joanna Pineda\, CEO & Chief Troublemaker at Matrix Group International \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 3: (12:45-1:45 PM ET) Members Aren’t Responding—Now What? \nCourse Description:  \nWhen your best marketing efforts fall flat\, what’s really going on? This session helps you dig beneath the surface to discover why members tune out—and how to turn it around. Through interactive exercises\, case studies\, and honest conversation\, learn how to spot whether the issue is segmentation\, messaging\, or product fit. Work with peers to rethink your approach\, uncover fresh strategies for connecting with your audience\, and leave with clear steps to boost member engagement and deliver genuine value for your association. \nLearning Objectives: \n\n– Diagnose the real reasons behind poor member engagement using segmentation\, messaging\, and product-fit frameworks.​\n– Evaluate member data and campaign performance to identify what’s working—and what’s not—in your marketing strategy.​\n– Differentiate between symptoms of marketing problems (like low open rates) and underlying product or value gaps within the association.​\n– Redesign core marketing messages to align with meaningful member needs and motivations\, avoiding one-size-fits-all communication.​\n– Collaborate with peers to create actionable solutions and engagement strategies that can be applied immediately within your organization.​\n– Implement a feedback and measurement loop to continuously improve marketing\, segmentation\, and product relevance over time.\n\nSpeaker: Laura Sparks\, Director of Marketing and Communications at American Society of Appraisers \nCAE: Marketing & Communications \nNASBA: Communications & Marketing \n\nSession 4: (2:00-3:00 PM ET) From Reactive to Strategic: Building a High-Impact Marketing Function in Today’s Associations \nCourse Description: \nAssociation marketing teams are under extraordinary pressure—expected to drive membership growth\, improve retention\, support programs\, and prove ROI\, all while navigating shifting member expectations and limited resources. Too often\, teams are stuck in reactive mode: juggling last-minute requests\, unclear priorities\, and a lack of measurable goals. \nThis session reframes marketing as a strategic\, results-driving function—one that partners with leadership\, makes data-informed decisions\, and works from a clear quarterly plan. Grounded in real-world association examples\, this interactive session will help attendees diagnose common dysfunctions\, reset expectations with leadership\, and build the operational foundation required for sustainable growth. Participants will leave with practical frameworks they can immediately use with their teams and executives. \nLearning Objectives: \n\n– Identify and assess common failure points in association marketing teams\, including misaligned priorities\, lack of strategic clarity\, and unclear performance expectations.\n– Apply a practical quarterly planning framework that helps teams stay focused\, measure what matters\, and communicate results to leadership more effectively.\n– Implement strategies to shift the internal perception of marketing—from order-taking to strategic partner—through better goals\, reporting\, and cross-team collaboration.\n\nSpeaker: Brianne Wheeler\, CEO/Owner at Levitate Marketing \nCAE: Marketing & Communications \nNASBA: Communications & Marketing
URL:https://usteducation.org/event/membership-marketing-symposium/
LOCATION:zoom.us/j/92963828596
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Website-Graphics-20242026-1.png
ORGANIZER;CN="Erica Salm Rench%2C MBA":MAILTO:erica@sidecar.ai
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260224T110000
DTEND;TZID=America/New_York:20260224T120000
DTSTAMP:20260515T215721
CREATED:20251010T202858Z
LAST-MODIFIED:20260225T111114Z
UID:10000803-1771930800-1771934400@usteducation.org
SUMMARY:Webinar Series: How to Build/Develop a Podcast to Foster Trust and Engagement Within a Professional Community - Part 4: Sustaining Success and Evolving With Your Audience
DESCRIPTION:Course Description:  \nSuccess in podcasting isn’t just about launching—it’s about staying relevant and connected. In this session\, we’ll explore how to sustain momentum\, evolve your content\, and grow your podcast alongside your audience. You’ll learn practical strategies for staying inspired\, adapting your show to meet changing needs\, and turning your podcast into a long-term community asset. \n  \nLearning Objectives: \nApply strategies to maintain content quality and consistency over time. \nUse audience feedback to improve and evolve podcast content. \nIdentify opportunities to extend podcast engagement beyond episodes. \nCreate a long-term plan that aligns with both personal goals and audience interests. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/webinar-series-how-to-build-develop-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-4-sustaining-success-and-evolving-with-your-audience-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/92412045010
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateJoanna25-1.png
ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T110000
DTEND;TZID=America/New_York:20250717T120000
DTSTAMP:20260515T215721
CREATED:20250526T125622Z
LAST-MODIFIED:20250718T132151Z
UID:10000718-1752750000-1752753600@usteducation.org
SUMMARY:AEO + GEO: The Future of SEO in an AI World
DESCRIPTION:Course Description:  \nAs AI transforms how people search\, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore\, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in. \nAEO turns your content into direct\, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together\, they represent a new approach to SEO\, built for how information is found in today’s increasingly AI-driven world. \nIn this session\, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes\, trusts\, and surfaces—so your organization becomes the answer\, wherever your audience is searching. \n  \nLearning Objectives: \nUnderstand how AI is changing search—and why AEO and GEO are the next evolution of SEO strategy \nApply practical techniques to turn your content into direct answers AI tools can find\, trust\, and feature \nUse AEO and GEO to boost your association’s authority\, increase member engagement\, and stay front and center in an answers-first world \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n 
URL:https://usteducation.org/event/aeo-geo-the-future-of-seo-in-an-ai-world/
LOCATION:zoom.us/j/93051313220
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaLeah25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250611T130000
DTEND;TZID=America/New_York:20250611T140000
DTSTAMP:20260515T215721
CREATED:20250517T131717Z
LAST-MODIFIED:20250530T132707Z
UID:10000717-1749646800-1749650400@usteducation.org
SUMMARY:How Are Executive Orders Impacting Associations? A Real-Time Check-in With Association Leaders
DESCRIPTION:Course Description:  \nFive months into a new administration\, executive orders are rolling out fast and the ripple effects are hitting associations in very different ways. Some are in reaction mode. Others are taking bold stands. Most are somewhere in between. \nIn this interactive panel discussion\, Matrix Group CEO Joanna Pineda will facilitate a real-time check-in with association executives from across different industries. They’ll share how the latest executive orders are impacting their work\, their members\, and their missions and what they’re doing about it. \n\nCome join to hear directly from association leaders AND add your voice! We’ll kick this session off with remarks from the panel and then open up the discussion to the audience.\n \nLearning Objectives: \n  \nExplain the latest Executive Orders and their impact on associations\, including DEI programs\, employment policies\, and federal funding requirements.  \n \nEvaluate your association’s policies and programs to identify areas of potential legal\, financial\, or operational risk.  \n \nIdentify and implement actionable steps to update governance practices\, adjust policies\, and ensure compliance while maintaining your association’s mission and commitments.
URL:https://usteducation.org/event/how-are-executive-orders-impacting-associations-a-real-time-check-in-with-association-leaders/
LOCATION:zoom.us/j/91364750986
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaMatthewLindaTip25-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250528T130000
DTEND;TZID=America/New_York:20250528T140000
DTSTAMP:20260515T215721
CREATED:20250512T191359Z
LAST-MODIFIED:20250529T154057Z
UID:10000715-1748437200-1748440800@usteducation.org
SUMMARY:Preparing For\, and Landing\, Your First C-Suite or CEO Job
DESCRIPTION:Course Description:  \nIn this webinar\, you’ll hear from C-Suite executives and a recruiter in the association space about how to prepare for and land your dream job in the association and nonprofit industry. During this interactive panel\, you’ll learn:\n \nHow to assess your capabilities objectively\nWhat association and nonprofit boards look for\, when searching for C-Suite candidates\, especially CEO candidates\nHow to create a personal development plan to help you land your next C-Suite role\nWhere and how to search for C-Suite opportunities\nThe role of the recruiter in executive searches\nWays to prepare for your interviews with recruiters and boards\nHow working for an AMC could prepare you for your next C-Suite role\nCommon misconceptions about landing your first CEO job\nPreparing for your first Board meeting after landing that CEO job\n  \nLearning Objectives: \nIdentify the key qualifications and competencies that boards and recruiters seek in C-Suite and CEO candidates.\n \nEvaluate their own readiness for executive roles using frameworks for capability assessment and leadership development.\n \nDevelop a personal career advancement plan that aligns with leadership aspirations in the association or nonprofit sector.\n \nDescribe the executive recruitment process\, including the role of search firms and strategies for effective interview preparation.\n \nDiscuss transition strategies for new CEOs\, including relationship-building with boards and preparing for early leadership milestones.\n \n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/preparing-for-and-landing-your-first-c-suite-or-ceo-job/
LOCATION:zoom.us/j/95067388406
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/JoannaJulianTina25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250306T143000
DTEND;TZID=America/New_York:20250306T153000
DTSTAMP:20260515T215721
CREATED:20250123T172735Z
LAST-MODIFIED:20250306T155109Z
UID:10000672-1741271400-1741275000@usteducation.org
SUMMARY:Spring Symposium: Virtual Registration
DESCRIPTION:Empowering Change \nDate: March 6th\, 2025 \nTime: 10:00 AM – 3:30 PM \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life  \nCourse Description:  \n\n\nData is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are\, what they need\, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs. \nDiscover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members\, remains accurate and relevant\, and works seamlessly across systems to meet members where they are. By harnessing the power of data\, you’ll be equipped to create impactful\, personalized experiences that drive meaningful engagement and long-term growth. \n\nLearning Objectives: \n\nExplain how data empowers change and enables personalized member experiences.\nDevelop strategies to maintain dynamic\, relevant member data.\nAnalyze methods for integrating data across systems to support evolving member needs.\n\n\nSpeaker: Cameron Aubuchon from PropFuel \n\nSession 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change \nCourse Description:  \nThere is no one “right” workplace culture for everyone\, but these days\, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended\, an unpredictable political landscape\, or the unknown impact of AI\, we are all dealing with change like never before\, but our cultures may be getting in the way. \nIn this practical session\, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better\, including elements of collaboration\, innovation\, agility\, decision-making\, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change. \nLearning objectives: \n\nAnalyze patterns inside your culture that mess with success and slow down change.\nEvaluate and prioritize areas of culture change based on specific challenges they face\nDevelop strategies for rapid and thorough culture change\n\nSpeaker: Jamie Notter from Propel \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age \nCourse Description:  \nAs our world rapidly evolves\, so do concepts of membership\, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche\, private groups\, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time\, actions\, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations. \nLearning Objectives: \n\nIdentify what members value most within your association\nEvaluate whether you are meeting member needs\nDevelop strategies to keep members engaged year-round\n\nSpeaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV \n\nSession 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick \nCourse Description:  \nAI is more than technology; it’s a transformative shift in how we work\, think\, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.\nSuccessful technology adoption—whether it’s AI\, a new CRM\, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool\, finds meaningful ways to use it\, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools\, and how can leaders help break them down? \nIn this session\, we’ll talk about how to navigate these challenges\, inspire curiosity\, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together\, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA. \nLearning Objectives: \n\nLearn how to evaluate technology solutions\, communicate their value clearly to your team\, and roll them out in a way that builds trust and enthusiasm across your organization.\nDiscover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement\, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.\nIdentify common obstacles—such as resistance to change\, lack of training\, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.\n\nSpeaker: Joanna Pineda from Matrix \n  \n\n  \nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Empowering Change. \n 
URL:https://usteducation.org/event/spring-symposium-virtual-registration-2/
LOCATION:zoom.us/j/92006922837
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/DC-4.png
ORGANIZER;CN="Cameron Aubuchon":MAILTO:cameron@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250306T100000
DTEND;TZID=America/New_York:20250306T164500
DTSTAMP:20260515T215721
CREATED:20250123T173514Z
LAST-MODIFIED:20250226T142521Z
UID:10000671-1741255200-1741279500@usteducation.org
SUMMARY:Spring Symposium Information
DESCRIPTION:Empowering Change \nDate: March 6th\, 2025 \nTime: 10:00 AM – 3:30 PM \n**In-person exclusive content from 3:45-4:45 PM…see below for details \nLocation: In-person will be held at: \nHigher Logic\n4501 Fairfax Dr.\n2nd floor\nArlington\, VA 22203 \n  \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life  \nCourse Description:  \n\n\nData is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are\, what they need\, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs. \nDiscover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members\, remains accurate and relevant\, and works seamlessly across systems to meet members where they are. By harnessing the power of data\, you’ll be equipped to create impactful\, personalized experiences that drive meaningful engagement and long-term growth. \n\nLearning Objectives: \n\nExplain how data empowers change and enables personalized member experiences.\nDevelop strategies to maintain dynamic\, relevant member data.\nAnalyze methods for integrating data across systems to support evolving member needs.\n\n\nSpeaker: Cameron Aubuchon from PropFuel \n\nSession 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change \nCourse Description:  \nThere is no one “right” workplace culture for everyone\, but these days\, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended\, an unpredictable political landscape\, or the unknown impact of AI\, we are all dealing with change like never before\, but our cultures may be getting in the way. \nIn this practical session\, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better\, including elements of collaboration\, innovation\, agility\, decision-making\, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change. \nLearning objectives: \n\nAnalyze patterns inside your culture that mess with success and slow down change.\nEvaluate and prioritize areas of culture change based on specific challenges they face\nDevelop strategies for rapid and thorough culture change\n\nSpeaker: Jamie Notter from Propel \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age \nCourse Description:  \nAs our world rapidly evolves\, so do concepts of membership\, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche\, private groups\, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time\, actions\, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations. \nLearning Objectives: \n\nIdentify what members value most within your association\nEvaluate whether you are meeting member needs\nDevelop strategies to keep members engaged year-round\n\nSpeaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV \n\nSession 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick \nCourse Description:  \nAI is more than technology; it’s a transformative shift in how we work\, think\, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.\nSuccessful technology adoption—whether it’s AI\, a new CRM\, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool\, finds meaningful ways to use it\, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools\, and how can leaders help break them down? \nIn this session\, we’ll talk about how to navigate these challenges\, inspire curiosity\, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together\, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA. \nLearning Objectives: \n\nLearn how to evaluate technology solutions\, communicate their value clearly to your team\, and roll them out in a way that builds trust and enthusiasm across your organization.\nDiscover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement\, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.\nIdentify common obstacles—such as resistance to change\, lack of training\, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.\n\nSpeaker: Joanna Pineda from Matrix \n\n** \n \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Empowering Change.
URL:https://usteducation.org/event/spring-symposium-information/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/SS-25-Main-Graphic-3-2.png
ORGANIZER;CN="Cameron Aubuchon":MAILTO:cameron@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250306T100000
DTEND;TZID=America/New_York:20250306T164500
DTSTAMP:20260515T215721
CREATED:20250123T173412Z
LAST-MODIFIED:20250226T142738Z
UID:10000673-1741255200-1741279500@usteducation.org
SUMMARY:Spring Symposium: In-Person Registration
DESCRIPTION:Empowering Change \nDate: March 6th\, 2025 \nTime: 10:00 AM – 4:45 PM \nLocation:  \nHigher Logic\n4501 Fairfax Dr.\n2nd floor\nArlington\, VA 22203 \nThis symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \n \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (10:00-11:00 AM) Empowering Change Through Data: Bringing Your Data to Life  \nCourse Description:  \n\n\nData is the engine that drives transformative change and enables associations to create truly personalized member experiences. Empowering change begins with understanding who your members are\, what they need\, and how they’re evolving in their careers and interests. Static data can no longer keep up with dynamic member needs. \nDiscover how to empower change within your organization by bringing your data to life. We’ll explore strategies to ensure your data evolves alongside your members\, remains accurate and relevant\, and works seamlessly across systems to meet members where they are. By harnessing the power of data\, you’ll be equipped to create impactful\, personalized experiences that drive meaningful engagement and long-term growth. \n\nLearning Objectives: \n\nExplain how data empowers change and enables personalized member experiences.\nDevelop strategies to maintain dynamic\, relevant member data.\nAnalyze methods for integrating data across systems to support evolving member needs.\n\n\nSpeaker: Cameron Aubuchon from PropFuel \n\nSession 2: (11:15-12:15 PM) The Culture You Need in a Time of Disruptive Change \nCourse Description:  \nThere is no one “right” workplace culture for everyone\, but these days\, there are some specific elements of culture that have become more important than ever—because they help you deal with rapid and disruptive change. Whether its publishing business models being upended\, an unpredictable political landscape\, or the unknown impact of AI\, we are all dealing with change like never before\, but our cultures may be getting in the way. \nIn this practical session\, culture expert Jamie Notter will share research from his latest book that pinpoints the specific patterns inside most association cultures that need to be in place for you to manage change better\, including elements of collaboration\, innovation\, agility\, decision-making\, and difficult conversations. He’ll help you spot the damaging patterns inside your culture and give you concrete strategies for changing your culture quickly in ways that improve your ability to deal with change. \nLearning objectives: \n\nAnalyze patterns inside your culture that mess with success and slow down change.\nEvaluate and prioritize areas of culture change based on specific challenges they face\nDevelop strategies for rapid and thorough culture change\n\nSpeaker: Jamie Notter from Propel \n\nLunch (12:15-1:15 PM) \n\nSession 3: (1:15-2:15 PM) Disruptive Engagement: Redefining Member Value in the Digital Age \nCourse Description:  \nAs our world rapidly evolves\, so do concepts of membership\, challenging associations to rethink their value propositions. Social media and global technologies are drawing individuals into niche\, private groups\, reshaping expectations for community and engagement. This keynote explores the generational shifts influencing how members perceive the value of their time\, actions\, and data—and the rewards they expect in return. Join us to uncover what these changes mean for the future of associations and gain insights on how to adapt your strategies to align with these emerging member expectations. \nLearning Objectives: \n\nIdentify what members value most within your association\nEvaluate whether you are meeting member needs\nDevelop strategies to keep members engaged year-round\n\nSpeaker: Dan Stevens from WorkerBee.TV and Marcus Leite from WorkerBee.TV \n\nSession 4: (2:30-3:30 PM) The Human Element of AI: Making Technology Adoption Stick \nCourse Description:  \nAI is more than technology; it’s a transformative shift in how we work\, think\, and grow together as an organization. But here’s the truth: the challenges and opportunities that come with adopting AI aren’t unique to AI. They’re the same human factors we encounter with any major technology shift.\nSuccessful technology adoption—whether it’s AI\, a new CRM\, or a digital platform—requires more than picking the right tool and rolling it out. It’s about what happens next. How do you ensure your team continues to focus on the tool\, finds meaningful ways to use it\, and integrates it into their daily workflows? What are the barriers that keep teams from fully leveraging these tools\, and how can leaders help break them down? \nIn this session\, we’ll talk about how to navigate these challenges\, inspire curiosity\, and ensure your team feels supported every step of the way. You’ll hear real-world stories about what works (and what doesn’t) when helping teams integrate AI – or any new technology – into their daily lives. Together\, we’ll explore how leaders can make AI not just a passing trend but a lasting and meaningful part of their organization’s DNA. \nLearning Objectives: \n\nLearn how to evaluate technology solutions\, communicate their value clearly to your team\, and roll them out in a way that builds trust and enthusiasm across your organization.\nDiscover how to avoid the “launch-it-and-forget-it” trap by creating a culture of continuous improvement\, where teams regularly revisit and refine how they use new tools like AI to meet evolving goals.\nIdentify common obstacles—such as resistance to change\, lack of training\, or unclear processes—and explore strategies for breaking down these barriers to help your team fully embrace new technologies.\n\nSpeaker: Joanna Pineda from Matrix \n\nPanel Discussion with the instructors: (3:45pm – 4:45pm)  \n \n\nOur sessions will be led by thought leaders and subject-matter experts who have made significant contributions to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Empowering Change. \n 
URL:https://usteducation.org/event/spring-symposium-in-person-registration-2/
LOCATION:Higher Logic\, 4501 Fairfax Dr 2nd Floor\, Arlington\, VA\, 22203\, United States
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/01/DC-2-1.png
ORGANIZER;CN="Cameron Aubuchon":MAILTO:cameron@propfuel.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250220T110000
DTEND;TZID=America/New_York:20250220T120000
DTSTAMP:20260515T215721
CREATED:20250217T154827Z
LAST-MODIFIED:20250218T173640Z
UID:10000674-1740049200-1740052800@usteducation.org
SUMMARY:Executive Orders\, Federal Funding\, DEI\, and Compliance: How Associations Can Prepare
DESCRIPTION:COURSE DESCRIPTION: \nIt seems like every time we turn around\, there’s another Executive Order shaking things up. From changes impacting federal funding and employment policies to new directives on diversity\, equity\, and inclusion (DEI)\, associations must stay vigilant to understand the implications. These orders can affect everything from your hiring practices to grant eligibility\, member engagement\, and advocacy efforts. \nHow can your organization stay ahead of these changes? What steps should you take to ensure compliance while continuing to serve your members AND stay true to your mission? \nJoin us for an insightful panel discussion led by Matrix Group CEO Joanna Pineda\, featuring Jeff Tenenbaum\, Managing Partner at Tenenbaum Law Group\, and experienced association executives. Together\, we’ll explore the implications of these Executive Orders and provide practical guidance to help your association navigate this evolving landscape. \n  \nLEARNING OBJECTIVES: \nExplain the latest Executive Orders and their impact on associations\, including DEI programs\, employment policies\, and federal funding requirements.  \n \nEvaluate your association’s policies and programs to identify areas of potential legal\, financial\, or operational risk.  \n \nIdentify and implement actionable steps to update governance practices\, adjust policies\, and ensure compliance while maintaining your association’s mission and commitments.
URL:https://usteducation.org/event/executive-orders-funding-and-compliance-how-associations-can-prepare/
LOCATION:zoom.us/j/98624573262
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/02/Pineda25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T110000
DTEND;TZID=America/New_York:20241204T120000
DTSTAMP:20260515T215721
CREATED:20241004T123402Z
LAST-MODIFIED:20241205T150241Z
UID:10000630-1733310000-1733313600@usteducation.org
SUMMARY:Navigating the Looming Membership Cliff: Insights From Association CEOs
DESCRIPTION:COURSE DESCRIPTION: \nWe hear a lot about the “enrollment cliff” in the news\, but there’s another looming crisis that hasn’t received as much attention—the “membership cliff” facing many associations. With factors like retirements\, industry shifts\, and private equity buyouts causing members to leave or exit their fields\, associations are at risk of losing significant portions of their member base in the coming years. \nJoin us for a thought-provoking conversation with several association CEOs who are confronting this challenge head-on. Discover how they identified the warning signs\, what’s causing this membership cliff in their industries\, and—most importantly—what they are doing to retain members\, engage younger generations\, and evolve their value propositions for the future. \n  \nLEARNING OBJECTIVES: \nAnalyze the key drivers behind the impending membership cliff and evaluate its potential impact on associations. \nExamine strategies association leaders are implementing to retain members and attract new ones in the face of this challenge. \nAssess how associations are adapting their membership models to prepare for long-term sustainability. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/JoannaMichael24-1.png
LOCATION:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240924T130000
DTEND;TZID=America/New_York:20240924T140000
DTSTAMP:20260515T215721
CREATED:20240821T193143Z
LAST-MODIFIED:20240925T085345Z
UID:10000605-1727182800-1727186400@usteducation.org
SUMMARY:How Open Access Will Affect Your Journal Strategy and Revenue
DESCRIPTION:COURSE DESCRIPTION: \nIn August 2022\, the White House issued a directive that all US taxpayer-funded research must be publicly available by December 31\, 2025. For many associations\, members consider access to the association journals to be one of the top benefits of membership. In addition\, many organizations derive a significant portion of their revenue from journal licensing royalties and subscription fees. \nWho is affected by this directive? What does this mean for organizations that have a journal featuring research that is taxpayer-funded? What does this mean for organizations that generate non-dues revenue from their journals? \nLearn from experienced association executives who have journals where the research that is featured is publicly funded. Hear how their journal strategy is changing as a result of the White House directive and what models they are exploring to support researchers and to continue generating non-dues revenue from their journals. \n  \nLEARNING OBJECTIVES: \nAnalyze the White House directive on open access\, including what it is\, who is affected\, how it impacts associations\, and the timeline for implementation. \nInvestigate the new business models associations are exploring for life post-open access. \nExamine the processes organizations use to develop new member benefits and generate non-dues revenue. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/W537-4.png
LOCATION:https://usteducation.org/event/how-open-access-will-affect-your-journal-strategy-and-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240731T130000
DTEND;TZID=America/New_York:20240731T140000
DTSTAMP:20260515T215721
CREATED:20240415T203332Z
LAST-MODIFIED:20240731T194255Z
UID:10000575-1722430800-1722434400@usteducation.org
SUMMARY:The End of Expertise and How Associations Must Adapt
DESCRIPTION:COURSE DESCRIPTION: \nAmericans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated. \nAssociations have long been trusted organizations for knowledge\, research\, and yes\, political advocacy. How are associations faring in this increasingly hostile environment? \nJoin us for a lively discussion about the end of expertise. Our guests will discuss: \n\n– How industries are being disrupted by the public’s lack of trust in our institutions\n– How associations are being affected by this same trends\n– How associations are modifying their services to maintain their credibility and retain members’ trust\n– What organizations are doing to keep their organizations safe spaces for facts\, open discussion\, and expertise.\n\n  \nLEARNING OBJECTIVES: \n\nUnderstand how cultural attitudes towards experts affect associations\nLearn ways to maintain credibility among members and the public\nLearn how associations are adapting in this environment\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/b226-the-end-of-expertise-and-how-associations-must-adapt/
LOCATION:https://zoom.us/j/93390509800
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Joanna24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240124T130000
DTEND;TZID=America/New_York:20240124T140000
DTSTAMP:20260515T215721
CREATED:20230814T191718Z
LAST-MODIFIED:20240116T221043Z
UID:10000463-1706101200-1706104800@usteducation.org
SUMMARY:The End of Expertise and How Associations Must Adapt
DESCRIPTION:COURSE DESCRIPTION: \nAmericans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated. \nAssociations have long been trusted organizations for knowledge\, research\, and yes\, political advocacy. How are associations faring in this increasingly hostile environment? \nJoin us for a lively discussion about the end of expertise. Our guests will discuss: \n\n– How industries are being disrupted by the public’s lack of trust in our institutions\n– How associations are being affected by this same trends\n– How associations are modifying their services to maintain their credibility and retain members’ trust\n– What organizations are doing to keep their organizations safe spaces for facts\, open discussion\, and expertise.\n\n  \nLEARNING OBJECTIVES: \n\n– Understand how cultural attitudes towards experts affect associations\n– Learn ways to maintain credibility among members and the public\n– Learn how associations are adapting in this environment
URL:https://usteducation.org/event/b201-the-end-of-expertise-and-how-associations-must-adapt/
LOCATION:https://zoom.us/j/94790300630
CATEGORIES:B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Joanna24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230913T130000
DTEND;TZID=America/New_York:20230913T140000
DTSTAMP:20260515T215721
CREATED:20221216T211946Z
LAST-MODIFIED:20230929T162740Z
UID:10000281-1694610000-1694613600@usteducation.org
SUMMARY:W393: How to Create Seamless Digital Journeys to Increase Member Engagement & Drive Conversions
DESCRIPTION:COURSE DESCRIPTION: \nFriction. It’s great when you’re trying to stop your car\, not so great when you’re trying to get your members to join\, purchase\, renew\, or engage.  \nYet\, most critical member journeys are nothing but friction. Bouncing between your CMS\, AMS\, ecommerce platform\, journal provider\, community platform\, members often get lost\, get frustrated\, and abandon your most critical conversions.  \nWondering how you can relieve the friction to create seamless Amazon-like experiences that make conversions not just easy\, but delightful? \nJoin CEO Joanna Pineda as she talks about how to get it right between your digital partners so that you can increase conversions\, transform your member experience\, and even transform your organization.  \n  \nLEARNING OBJECTIVES: \n\n\n\n– Learn how to audit your current customer and member journeys \n\n\n– Learn how to determine where your members are experiencing friction  \n\n\n\n\n– Learn how to map and create member journeys that are intuitive and smooth \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n 
URL:https://usteducation.org/event/w393-how-to-create-seamless-digital-journeys-to-increase-member-engagement-drive-conversions/
LOCATION:https://zoom.us/j/97844112126
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Joanna-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230614T130000
DTEND;TZID=America/New_York:20230614T140000
DTSTAMP:20260515T215721
CREATED:20230215T210232Z
LAST-MODIFIED:20231013T171955Z
UID:10000361-1686747600-1686751200@usteducation.org
SUMMARY:Leadership Martial Arts: Leadership Lessons from Martial Arts
DESCRIPTION:COURSE DESCRIPTION: \nThe martial arts teach discipline\, respect and technique. What can they teach us about leadership? Quite a lot. \nIn this session\, Joanna Pineda\, CEO & Chief Troublemaker of Matrix Group International\, will  share five leadership lessons that she’s learned from studying two martial arts (TaeKwonDo and HapKiDo): When it’s important to trade your black belt for a white belt. How to take a punch. How to lead and how to follow. Always define the next level of achievement (the next belt). Sometimes\, you just have to “do something.” \n  \nLEARNING OBJECTIVES: \n\n– Learn why it’s useful to think of your staff as students with different degrees of skill levels (belts).\n– Learn how to have a conversation with a staff member who needs to switch jobs or seriously upgrade their skills (change to a new martial art).\n– Learn how to teach your staff that they can be and should be leaders and followers at the same time.
URL:https://usteducation.org/event/leadership-martial-arts-leadership-lessons-from-martial-arts/
LOCATION:https://zoom.us/j/98866243207
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/02/Joanna.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230207T130000
DTEND;TZID=America/New_York:20230207T140000
DTSTAMP:20260515T215721
CREATED:20221207T215400Z
LAST-MODIFIED:20230217T160604Z
UID:10000278-1675774800-1675778400@usteducation.org
SUMMARY:W390: LEADERSHIP & LEARNING SERIES: Leadership Lessons from Martial Arts
DESCRIPTION:COURSE DESCRIPTION: \nThe martial arts teach discipline\, respect and technique. What can they teach us about leadership? Quite a lot. \nIn this session\, Joanna Pineda\, CEO & Chief Troublemaker of Matrix Group International\, will  share five leadership lessons that she’s learned from studying two martial arts (TaeKwonDo and HapKiDo): When it’s important to trade your black belt for a white belt. How to take a punch. How to lead and how to follow. Always define the next level of achievement (the next belt). Sometimes\, you just have to “do something.” \n  \nLEARNING OBJECTIVES: \n\nLearn why it’s useful to think of your staff as students with different degrees of skill levels (belts).\nLearn how to have a conversation with a staff member who needs to switch jobs or seriously upgrade their skills (change to a new martial art).\nLearn how to teach your staff that they can be and should be leaders and followers at the same time.
URL:https://usteducation.org/event/w390-leadership-learning-series-leadership-lessons-from-martial-arts/
LOCATION:https://zoom.us/j/98489319079
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Website-Graphics-December-June-2023-5-1.png
END:VEVENT
END:VCALENDAR