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SUMMARY:Drive Engagement Using Ancient Myth\, Social Media and User Generated Video
DESCRIPTION:COURSE DESCRIPTION: \nIn 1949\, Joseph Campbell published the book\, The Hero with a Thousand Faces. In it\, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today\, The Hero’s Journey powers your favorite movies and books\, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective member engagement and communications. \n  \nLEARNING OBJECTIVES: \n\nWhere technology is going and why it matters for your organization.\nWhat is the Hero’s Journey and how it applies to companies\, products\, brands\, and member engagement.\nHow video content is dominating the online landscape and how that changes your strategy.\n How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w486-drive-engagement-using-ancient-myth-social-media-and-user-generated-video/
LOCATION:https://zoom.us/j/93760830898
CATEGORIES:ASSOCIATIONS & NONPROFITS,Culture/Communication,Marketing/Member Engagement
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SUMMARY:How to Improve Event Engagement in Organizations
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nThe event landscape has totally changed. Many event planners are finding it challenging to reach the same levels of attendance and engagement at their live events as they did in the pre-pandemic world. That’s because event attendees’ expectations have totally changed. In today’s world\, event planners must innovate and offer attendees unique\, fun and memorable experiences in order to achieve the same impact. And\, ensuring the engagement continues long after the event is over is paramount. With video\, organizations are achieving these goals.  \nJoin Joel Resnik\, co-founder and Chief Revenue Officer at Gather Voices\, Drew Holmgreen\, Vice President of Brand Engagement at Meeting Professionals International\, and Erica Kingler\, Senior Director of Marketing from the Association for Accessible Medicines\, to explore real world examples of how organizations are using authentic video content from real people to maximize the impact of their live events. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nSummarize the process of gathering\, building\, and publishing user-generated content before\, during and after live events.\nAssess the organization’s strategic initiatives to identify areas of opportunity to include more authentic video content co-created with members who attend your events.\nDesign a request for user-generated video content and identify execution tactics to use at the event.
URL:https://usteducation.org/event/how-to-improve-event-engagement-in-organizations/
LOCATION:Group Internet-Based
CATEGORIES:Business Strategy,Culture/Communication,Marketing/Member Engagement
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