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DTSTART;TZID=America/New_York:20241015T130000
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DTSTAMP:20260409T152233
CREATED:20240920T135936Z
LAST-MODIFIED:20241018T183003Z
UID:10000624-1728997200-1729000800@usteducation.org
SUMMARY:AI-Powered Solutions for Improved Website Content Findability: Bringing Your Most Valuable Information to the Forefront
DESCRIPTION:COURSE DESCRIPTION: \nAI search can supercharge content discoverability while also providing data-driven insights. It also greatly reduces the time your site users have to spend to find what they are looking for. \nThis session will include real-world examples of all of this in action and will show you how easy it is to do the same to your website. \n  \nLEARNING OBJECTIVES: \n\n\nExplain how aggregating content from all your third-party disparate systems allows your resources to be more easily discoverable\, increasing user engagement and satisfaction. \n\n\nDemonstrate how AI can provide valuable data about members’ interactions with your site\, helping you better understand user needs and content gaps. \n\n\nIdentify examples of how AI can help optimize the relevance of search results by considering different parameters for ranking various types of content\, ensuring users receive the most pertinent information. \n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/how-federated-search-and-ai-can-supercharge-your-content/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/AdamJohnny24.png
LOCATION:https://usteducation.org/event/how-federated-search-and-ai-can-supercharge-your-content/
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DTSTART;TZID=America/New_York:20220608T110000
DTEND;TZID=America/New_York:20220608T123000
DTSTAMP:20260409T152233
CREATED:20220524T222120Z
LAST-MODIFIED:20240531T204330Z
UID:10000098-1654686000-1654691400@usteducation.org
SUMMARY:Best Practices for Using a Open Source Knowledge Base System
DESCRIPTION:For a long time now with associations the narrative has centered around: Bring all our content into one central location and go from there. A more effective approach is to leave your content where it is and let your search tool find it where it lives. When associations define all their content sources as one knowledge-base\, the impact can be profound. Their audiences will understand that they are the global information resource and look to them for learning\, community\, and leadership. \nLEARNING OBJECTIVES\n\n\nHow your AMS\, LMS\, CMS\, videos\, podcasts\, journal/magazine articles\, job board\, etc. form your knowledge-base\, and that’s a good thing!\nExplore how the normalization of content and taxonomy — manually or using AI processes — prevents ‘lost in translation’ member (and prospective member!) experiences.\nLet your systems do what they do best while consumers of their respective knowledge enjoy an aggregated and consistent content discovery experience.
URL:https://usteducation.org/event/best-practices-for-using-a-open-source-knowledge-base-system/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W292.site_.png
ORGANIZER;CN="Johnny Clayton":MAILTO:johnny@fusesearch.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220224T110000
DTEND;TZID=America/New_York:20220224T123000
DTSTAMP:20260409T152233
CREATED:20220514T000916Z
LAST-MODIFIED:20240531T204902Z
UID:10000082-1645700400-1645705800@usteducation.org
SUMMARY:AI Content Marketing: Benefits of AI Driven Content Management
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nAI is delivering huge technology advances in the Content Management\, Marketing Automation and Search space. We are going to discuss and demonstrate how these technologies can be put to use by your Association today. If you stay ahead of the competition you don’t have to fight them. \nLEARNING OBJECTIVES\nWhat is the dirty little secret about AI Auto-tagging content?\nHow AI driven Marketing Automation destroys the one-size-fits-all model\nSee how AI Search unifies all your content to deliver your message through any touchpoint\nLearn where AI can deliver actionable insights derived from the full spectrum of your content \nAdam Hostetter\, CEO\, FUSE Search ; Johnny Clayton\, Chief Growth Officer\, FUSE Search; and Frank Klassen\, CEO\, Brightfind
URL:https://usteducation.org/event/ai-content-marketing-benefits-of-ai-driven-content-management/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Growth/Sales,Marketing/Member Engagement
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