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CREATED:20221205T172800Z
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UID:10000267-1676545200-1676548800@usteducation.org
SUMMARY:Video Campaign Examples: What Are The Best Practices?
DESCRIPTION:COURSE DESCRIPTION: \nVideo is totally dominating today\, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue\, you need to include member-driven video in your strategy.  \n  \nUsing video best practices and real-world examples from associations who are already putting these ideas into action\, Chad Alger-Hardt\, VP of Marketing at Gather Voices and Kaitlan Arndt\, Associate Director of Marketing at Gather Voices\, will guide association leaders through the process of building an accessible\, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.  \n  \nLEARNING OBJECTIVES: \n\nSummarize the process of planning\, executing\, and optimizing member-generated video campaigns to achieve revenue-based outcomes.\nAssess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\nDesign an actionable strategic plan for creating and distributing member-driven video content.
URL:https://usteducation.org/event/video-campaign-examples-what-are-the-best-practices/
LOCATION:https://zoom.us/j/97978140595
CATEGORIES:ASSOCIATIONS & NONPROFITS
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