BEGIN:VCALENDAR VERSION:2.0 PRODID:-//UST Education - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://usteducation.org X-WR-CALDESC:Events for UST Education REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20270314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20271107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260224T110000 DTEND;TZID=America/New_York:20260224T120000 DTSTAMP:20260414T214337 CREATED:20251010T202858Z LAST-MODIFIED:20260225T111114Z UID:10000803-1771930800-1771934400@usteducation.org SUMMARY:Webinar Series: How to Build/Develop a Podcast to Foster Trust and Engagement Within a Professional Community - Part 4: Sustaining Success and Evolving With Your Audience DESCRIPTION:Course Description:  \nSuccess in podcasting isn’t just about launching—it’s about staying relevant and connected. In this session\, we’ll explore how to sustain momentum\, evolve your content\, and grow your podcast alongside your audience. You’ll learn practical strategies for staying inspired\, adapting your show to meet changing needs\, and turning your podcast into a long-term community asset. \n  \nLearning Objectives: \nApply strategies to maintain content quality and consistency over time. \nUse audience feedback to improve and evolve podcast content. \nIdentify opportunities to extend podcast engagement beyond episodes. \nCreate a long-term plan that aligns with both personal goals and audience interests. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/webinar-series-how-to-build-develop-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-4-sustaining-success-and-evolving-with-your-audience-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/92412045010 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateJoanna25-1.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260217T110000 DTEND;TZID=America/New_York:20260217T120000 DTSTAMP:20260414T214337 CREATED:20251010T202223Z LAST-MODIFIED:20251106T172223Z UID:10000802-1771326000-1771329600@usteducation.org SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 3: Growing Your Audience and Engagement DESCRIPTION:Course Description:  \nYou’ve launched your podcast—now what? This session dives into the marketing and engagement strategies that help podcasts grow and thrive. Learn how to promote your episodes\, build a loyal audience\, and encourage interaction across platforms. Whether you’re looking to expand your reach or deepen your listener relationships\, this session has the tools to help. \n  \nLearning Objectives: \nImplement effective strategies for promoting a podcast across channels. \nCreate an engagement plan to encourage listener interaction and feedback. \nUse collaboration and guest features to grow audience reach. \nDevelop a content calendar that supports consistency and growth. URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-3-growing-your-audience-and-engagement-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/96094088813 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/BradKristofferKate25-1.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260211T110000 DTEND;TZID=America/New_York:20260211T120000 DTSTAMP:20260414T214337 CREATED:20251010T201619Z LAST-MODIFIED:20260212T065238Z UID:10000801-1770807600-1770811200@usteducation.org SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 2: Crafting Content that Builds Trust DESCRIPTION:Course Description:  \nWhat separates a good podcast from a great one? Trust. In this session\, you’ll discover how to craft content that connects with your audience and builds credibility within your professional community. From storytelling techniques to interview strategies\, we’ll explore how to deliver value while staying authentic and engaging. \n  \nLearning Objectives: \nBy the end of this webinar\, participants will be able to: \nApply storytelling principles to enhance podcast content. \nPlan and prepare meaningful episodes that align with their mission. \nSelect and interview guests who bring value and diverse perspectives. \nBuild credibility and emotional connection with listeners. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n  URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-2-crafting-content-that-builds-trust-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/99894706412 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateSam25-1.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260203T110000 DTEND;TZID=America/New_York:20260203T120000 DTSTAMP:20260414T214337 CREATED:20251010T200802Z LAST-MODIFIED:20260203T205750Z UID:10000800-1770116400-1770120000@usteducation.org SUMMARY:How to Build a Podcast to Foster Trust and Engagement Within a Professional Community - Part 1: The Foundation of a Great Podcast DESCRIPTION:Course Description:  \nStarting a podcast can feel overwhelming\, but it doesn’t have to be. In this session\, you’ll learn how to lay a strong foundation—from identifying your audience and defining your niche to choosing the right tools and setting up your content structure. Whether you’re just getting started or still in the idea phase\, this webinar will help you approach podcasting with clarity and confidence. \n  \nLearning Objectives: \nDefine a target audience and niche for a podcast. \nSelect the basic equipment and tools necessary to begin recording. \nDevelop a content format and structure that supports long-term planning. \nIdentify common pitfalls to avoid when launching a new podcast. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/how-to-build-a-podcast-to-foster-trust-and-engagement-within-a-professional-community-part-1-the-foundation-of-a-great-podcast-free-cpe-credit-free-cae-credit/ LOCATION:zoom.us/j/97792500362 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/10/KateBenJake25-1.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250807T110000 DTEND;TZID=America/New_York:20250807T120000 DTSTAMP:20260414T214337 CREATED:20250731T162901Z LAST-MODIFIED:20250731T170256Z UID:10000760-1754564400-1754568000@usteducation.org SUMMARY:Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge DESCRIPTION:COURSE DESCRIPTION: \nIn today’s highly competitive professional environment\, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying\, shaping\, and promoting your unique personal brand. By leveraging your authentic personality traits and core values\, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career\, build a business\, or expand your professional network. Through hands-on exercises and real-world examples\, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success. \n  \nLEARNING OBJECTIVES: \nAnalyze and articulate core personality traits and values that form the foundation of your personal brand. \nCraft a compelling personal brand narrative that communicates your unique strengths\, passions\, and expertise to your target audience. \nLeverage social media and networking opportunities to promote and expand your personal brand presence effectively. \nDevelop strategies to align personal branding with career or business goals\, creating opportunities for growth and differentiation in a competitive market. URL:https://usteducation.org/event/unleash-your-personal-brand-transform-your-personality-into-a-competitive-edge-2/ LOCATION:zoom.us/j/98301798504 CATEGORIES:Business Strategy,Culture/Communication ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Kate25.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250612T130000 DTEND;TZID=America/New_York:20250612T140000 DTSTAMP:20260414T214337 CREATED:20250331T124913Z LAST-MODIFIED:20250613T102847Z UID:10000694-1749733200-1749736800@usteducation.org SUMMARY:Broadcast to Breakthrough: Turning Webinars Into Engagement Powerhouses DESCRIPTION:Course Description:  \n  \nIn today’s crowded digital landscape\, hosting a webinar is just the beginning. How do you ensure your efforts translate into meaningful engagement and lasting impact? This panel of B2B marketers will share proven strategies for making your webinar the springboard for deeper connections\, building brand loyalty\, and driving measurable results. Discover actionable tactics to nurture leads\, foster meaningful post-event interactions\, and stand out in a competitive market. This engaging session will equip you with the tools to turn one-time attendees into long-term relationships. \n  \nLearning Objectives: \n  \nAnalyze the full potential of webinars as a launchpad for ongoing engagement. \nApply practical strategies to nurture leads post-webinar and drive conversions. \nDevelop content and follow-up processes that keep your brand top of mind. \nImplement personalization techniques for attendee engagement and retention. \nAssess webinar success and ROI post-event using metrics. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n  URL:https://usteducation.org/event/broadcast-to-breakthrough-turning-webinars-into-engagement-powerhouses/ LOCATION:zoom.us/j/95421081263 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/03/KateSamMary24-1.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250213T130000 DTEND;TZID=America/New_York:20250213T140000 DTSTAMP:20260414T214337 CREATED:20241004T130425Z LAST-MODIFIED:20250131T163910Z UID:10000631-1739451600-1739455200@usteducation.org SUMMARY:Unleash Your Personal Brand: Transform Your Personality Into a Competitive Edge DESCRIPTION:COURSE DESCRIPTION: \nIn today’s highly competitive professional environment\, your personal brand is the key to standing out and creating lasting impact. This course will guide you through the process of identifying\, shaping\, and promoting your unique personal brand. By leveraging your authentic personality traits and core values\, you will learn how to differentiate yourself and create a powerful narrative that resonates with your audience—whether you’re looking to enhance your career\, build a business\, or expand your professional network. Through hands-on exercises and real-world examples\, you’ll discover how to turn your personality into a competitive advantage that drives both personal and professional success. \n  \nLEARNING OBJECTIVES: \nAnalyze and articulate core personality traits and values that form the foundation of your personal brand. \nCraft a compelling personal brand narrative that communicates your unique strengths\, passions\, and expertise to your target audience. \nLeverage social media and networking opportunities to promote and expand your personal brand presence effectively. \nDevelop strategies to align personal branding with career or business goals\, creating opportunities for growth and differentiation in a competitive market. URL:https://usteducation.org/event/unleash-your-personal-brand-transform-your-personality-into-a-competitive-edge/ LOCATION:zoom.us/j/91524135723 CATEGORIES:Business Strategy,Culture/Communication ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Kate24-4.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250212T110000 DTEND;TZID=America/New_York:20250212T120000 DTSTAMP:20260414T214337 CREATED:20241108T202810Z LAST-MODIFIED:20250213T115848Z UID:10000645-1739358000-1739361600@usteducation.org SUMMARY:The Keys to Marketing Across Generations in 2025 DESCRIPTION:COURSE DESCRIPTION: \nJoin us for a session with a Gen-Xer and a Millennial who’ve cracked the code to cross-generational marketing to drive demand. Discover how tech adoption timing influences everything from trust to buying cycles\, and learn about the different ways generations approach content consumption and purchasing decisions. We’ll also explore self-education styles and the psychology behind it all. \nLEARNING OBJECTIVES: \nIdentify the most effective content formats for engaging different generations. \nAnalyze the evolution of the marketing and sales journey for your target audience. \nExplain the critical role of trust in marketing and technology across generations. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n  URL:https://usteducation.org/event/the-keys-to-marketing-across-generations-in-2025/ LOCATION:zoom.us/j/92948875643 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Marketing,Marketing/Member Engagement ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/11/KateSamMary24-2.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241114T130000 DTEND;TZID=America/New_York:20241114T133000 DTSTAMP:20260414T214337 CREATED:20240411T163300Z LAST-MODIFIED:20241115T142155Z UID:10000574-1731589200-1731591000@usteducation.org SUMMARY:Part 2/2: “The Power of Connection: "Handling Difficult Conversations Effectively" DESCRIPTION:COURSE DESCRIPTION: \nIn a world driven by relationships\, the ability to engage authentically and meaningfully with others is a fundamental asset. \nThis session delves into the art and science of conversation\, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills\, fostering empathy\, and mastering the dynamics of engaging dialogue. \n  \nLEARNING OBJECTIVES: \nNavigating Challenging Conversations: Strategies for handling sensitive topics\, conflicts\, and diverse viewpoints gracefully. \nElevating Communication Skills: Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n  URL:https://usteducation.org/event/part-2-2-the-power-of-connection-navigating-complex-dialogues-with-skill/ LOCATION:zoom.us/j/99033609240 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Kate24-2.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240606T130000 DTEND;TZID=America/New_York:20240606T140000 DTSTAMP:20260414T214337 CREATED:20240411T162209Z LAST-MODIFIED:20240606T215615Z UID:10000573-1717678800-1717682400@usteducation.org SUMMARY:Part 1/2: “The Power of Connection: The Foundations of Conversation” DESCRIPTION:COURSE DESCRIPTION: \nIn a world driven by relationships\, the ability to engage authentically and meaningfully with others is a fundamental asset. \nThis session delves into the art and science of conversation\, offering participants a transformative journey toward becoming adept conversationalists. The course focuses on honing active listening skills\, fostering empathy\, and mastering the dynamics of engaging dialogue. \nLEARNING OBJECTIVES: \n-Understanding Conversational Dynamics: Exploring the elements that constitute impactful and meaningful conversations. \n-Active Listening Techniques: Developing the ability to listen attentively\, comprehend\, and respond thoughtfully \n-Building Genuine Connections: Cultivating authenticity and rapport through conversation\, fostering lasting relationships \n-Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. \nTo Watch this Webinar on the Media Library CLICK HERE! \n\nPart 2/2: “The Power of Connection: Navigating Complex Dialogues with Skill”  \nJuly 11\, 2024 @ 1:00pm (ET) Register here  \nLEARNING OBJECTIVES: \n-Navigating Challenging Conversations: Strategies for handling sensitive topics\, conflicts\, and diverse viewpoints gracefully. \n-Elevating Communication Skills: Refining verbal and non-verbal communication to convey clarity\, empathy\, and understanding. URL:https://usteducation.org/event/part-1-2-the-power-of-connection-the-foundations-of-conversation/ LOCATION:zoom.us/j/98295798867 CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Culture/Communication,Marketing,Marketing,Marketing/Member Engagement,MICROSOFT DYNAMICS ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Kate24.png ORGANIZER;CN="Kate Coffey-Bacon":MAILTO:kate@ustranscorp.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231114T150000 DTEND;TZID=America/New_York:20231114T160000 DTSTAMP:20260414T214337 CREATED:20230714T185109Z LAST-MODIFIED:20231120T163658Z UID:10000457-1699974000-1699977600@usteducation.org SUMMARY:B199: 3/3 The Conference is Over. It’s Time for Thoughtful Follow-Up. DESCRIPTION:COURSE DESCRIPTION: \nThe close of a conference doesn’t signal the end; it’s merely the beginning of the next critical phase. This session delves into the importance and nuances of effective post-conference engagement. \n  \nLEARNING OBJECTIVES: \nWe’ll guide you through: \n\nCrafting meaningful follow-ups\nDiscuss new found connections with sales and marketing\nConverting short and long-term opportunities into tangible outcomes\nSet a roadmap for sustained relationship-building\nDeploy multi-touch account-based follow-up strategies\n\n  \nIn case you missed it: \nVisit our Media Library to view Part 1: What to do Before the Conference. Let’s Recoup Your Investment. \nVisit our Media Library to view Part 2: You’ve Arrived at the Conference. It’s Time to Amp it Up \n  \n  \nTo Watch this Webinar on the Media Library CLICK HERE! URL:https://usteducation.org/event/b199/ LOCATION:https://zoom.us/j/95689237195 CATEGORIES:B2B/B2G ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/07/Part-3-2.png ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231004T150000 DTEND;TZID=America/New_York:20231004T160000 DTSTAMP:20260414T214337 CREATED:20230714T185113Z LAST-MODIFIED:20231005T205556Z UID:10000458-1696431600-1696435200@usteducation.org SUMMARY:B198: 2/3 You’ve Arrived at the Conference. It’s Time to Amp it Up DESCRIPTION:COURSE DESCRIPTION: \nWhether it’s your first conference or your fiftieth\, discover how to seize every moment\, foster meaningful connections\, and elevate your on-the-ground experience. \n  \nLEARNING OBJECTIVES: \nHear from the experts: \n\nLearn how to supercharge your conference journey the moment you step in.\nDive deep into tactics and strategies that help you make the most of every opportunity.\n\nHow to leverage Social Media for the most impact\n\n\nDiscovering how to network effectively\nHow to stand out in the crowd\n\nWhy speaker opportunities can amplify your presence\nHow to transform attendees to become influencers on your behalf\n\n\n\n  \nPart 3: The Conference is Over. It’s Time for Thoughtful Follow-Up. \nCourse Description: The close of a conference doesn’t signal the end; it’s merely the beginning of the next critical phase. This session delves into the importance and nuances of effective post-conference engagement. \nWe’ll guide you through: \n\nCrafting meaningful follow-ups\nDiscuss new found connections with sales and marketing\nConverting short and long-term opportunities into tangible outcomes\nSet a roadmap for sustained relationship-building\nDeploy multi-touch account-based follow-up strategies\n\nRegister for Part 3 \n  \nIn case you missed it: \nVisit our Media Library to view Part 1: What to do Before the Conference. Let’s Recoup Your Investment. \nVisit our Media Library to view Part 2: You’ve Arrived at the Conference. It’s Time to Amp it Up \n  URL:https://usteducation.org/event/b198-2-3-youve-arrived-at-the-conference-its-time-to-amp-it-up/ LOCATION:https://zoom.us/j/92746888107 CATEGORIES:B2B/B2G ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/07/Part-2-3.png ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230830T130000 DTEND;TZID=America/New_York:20230830T140000 DTSTAMP:20260414T214337 CREATED:20230714T185117Z LAST-MODIFIED:20231005T205551Z UID:10000459-1693400400-1693404000@usteducation.org SUMMARY:B197: Part 1/3 What to do Before the Conference. Let's Recoup Your Investment. DESCRIPTION:COURSE DESCRIPTION: \nEnsure your conference investment pays off. Hear from our conference experts with a detailed plan. \n  \nLEARNING OBJECTIVES: \n\n\n\n\nThrough this session\, we will explore: \n\nEstablishing sales and marketing clear goals\n\nCreating an account plan to maximize your team’s reach\n\n\nBuilding attention and enthusiasm before the event\n\nLearn to leverage Social Media for the most impact\nHow to pre-book meetings with your top prospects\nLeveraging invaluable networking and growth opportunities\n\n\nCrafting strategies that ensure you recoup your expense\n\n  \n\n\n\n\n\n\n\n\nElevate your conference game and optimize your investment.\n\n\n\n\n  \nPart 2: You’ve Arrived at the Conference. It’s Time to Amp it Up \nCourse Description: Whether it’s your first conference or your fiftieth\, discover how to seize every moment\, foster meaningful connections\, and elevate your on-the-ground experience. \n\n\n\n\nHear from the experts: \n\nLearn how to supercharge your conference journey the moment you step in.\nDive deep into tactics and strategies that help you make the most of every opportunity.\n\nHow to leverage Social Media for the most impact\n\n\nDiscovering how to network effectively\nHow to stand out in the crowd\n\nWhy speaker opportunities can amplify your presence\nHow to transform attendees to become influencers on your behalf\n\n\n\n\n\n\n\nRegister for Part 2 \n  \nPart 3: The Conference is Over. It’s Time for Thoughtful Follow-Up. \nCourse Description: The close of a conference doesn’t signal the end; it’s merely the beginning of the next critical phase. This session delves into the importance and nuances of effective post-conference engagement. \nWe’ll guide you through: \n\nCrafting meaningful follow-ups\nDiscuss new found connections with sales and marketing\nConverting short and long-term opportunities into tangible outcomes\nSet a roadmap for sustained relationship-building\nDeploy multi-touch account-based follow-up strategies\n\nRegister for Part 3 \n  \nIn case you missed it: \nVisit our Media Library to view Part 1: What to do Before the Conference. Let’s Recoup Your Investment. \nVisit our Media Library to view Part 2: You’ve Arrived at the Conference. It’s Time to Amp it Up \n  URL:https://usteducation.org/event/b197-driving-sales-with-account-based-strategies-before-during-after-conferences-part-1-3-create-winning-conference-strategies-with-account-based-tactics/ LOCATION:https://zoom.us/j/93187900483 CATEGORIES:B2B/B2G ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/07/Part-1-3.png ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230321T150000 DTEND;TZID=America/New_York:20230321T160000 DTSTAMP:20260414T214337 CREATED:20230308T180127Z LAST-MODIFIED:20231013T172821Z UID:10000382-1679410800-1679414400@usteducation.org SUMMARY:How To Improve Your Event ROI: 3 Practical Strategies DESCRIPTION:COURSE DESCRIPTION: \nAre you spending thousands of dollars attending\, speaking\, or sponsoring an event? Hear from a panel of event experts on how to maximize your return. \nLearn from seasoned trade show warriors and take away a tried and true blueprint of what you should be doing before\, during\, and after an event. \nLEARNING OBJECTIVES: \n\nLearn tactics for booking appointments before the conference\nLearn how to devise a social media strategy that works\nLearn how to use account marketing to your advantage\nLearn how to follow up post-conference and become unforgettable\nAnd more…\n\nAttend this webinar before your next conference. URL:https://usteducation.org/event/how-to-improve-your-event-roi-3-practical-strategies/ LOCATION:https://zoom.us/j/94806110652 CATEGORIES:B2B/B2G ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/12/Template-2.png ORGANIZER;CN="Jon Rivers":MAILTO:jon@marketeery.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230130T090000 DTEND;TZID=America/New_York:20230130T100000 DTSTAMP:20260414T214337 CREATED:20230127T180653Z LAST-MODIFIED:20230127T181716Z UID:10000321-1675069200-1675072800@usteducation.org SUMMARY:Breakfast Club Panel: Imposter Syndrome and the Glass Ceiling DESCRIPTION:Description: \nJoin UST’s Breakfast Club Discussion where the ladies of UST\, along with special guests from time to time\, discuss various topics in the workplace. Be prepared for shenanigans\, lots of caffeine\, breakfast (obviously)\, fantastic discussion on a variety of topics\, a healthy dose of sarcasm\, positivity\, encouragement\, and really just about anything…  \nDoes Imposter Syndrome cause us to create our type of glass ceiling?   \nImposter Syndrome is a real phenomenon\, felt by many women in the workplace. It is defined as an internal experience of believing that one’s accomplishments are not genuine or earned but instead they were attributed to luck or external validation abilities. Join this event and gain insights on how it affects working women\, learn about tools and strategies for overcoming it\, and connect with other working professionals who share the same struggle. \nLet’s talk about it ! Through a lively and fun group discussion\, we will discuss concrete tips & techniques to challenge those harmful inner voices so that you can succeed in your professional career goals\, share personal stories or examples\, and just have fun. \n  \nNo CE credits \nNot Recorded URL:https://usteducation.org/event/breakfast-club-panel-imposter-syndrome-and-the-glass-ceiling/ LOCATION:https://zoom.us/j/98941841850 ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/01/RECENT-websiteemail-Graphics-1200X600-px.png END:VEVENT END:VCALENDAR