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DTSTART;TZID=America/New_York:20260604T093000
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UID:10000899-1780565400-1780585200@usteducation.org
SUMMARY:The AI Advantage:  Driving Efficiency\, Innovation\, and Growth | Symposium
DESCRIPTION:Virtual Only Event \nThe AI Advantage: Driving Efficiency\, Innovation\, and Growth | Symposium \nDate: Thursday\, June 4th 2026 \nTime: 9:30 – 3:00 PM \nThis Symposium is a great opportunity to connect with thought leaders and subject-matter experts who will guide us through the personal and professional development landscape. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nKeynote: 9:30-9:50 AM \nHeinan Landa “Surviving the AI Tsunami” \n\nSession 1: (10:00-11:00 PM ET) Agents\, Apps & Automations: The AAA Upgrade That Elevates Your Entire Association \nCourse Description:  \nAssociations are being asked to deliver more value with the same or fewer resources. This session explores how AI agents\, custom apps\, and automations can streamline operations\, strengthen member services\, and expand organizational capacity. A key focus is how existing staff can create internal tools on their own or with limited assistance\, even without technical experience. Their most powerful asset is their knowledge of their members and communities\, which positions them to design solutions that are relevant\, practical\, and immediately beneficial. \nKey topics include identifying tasks that benefit most from automation\, selecting accessible tools that nontechnical staff can use\, and building AI-powered agents that support communication\, data management\, and service delivery. The session also highlights how associations can create external-facing tools and resources that generate non-dues revenue and enhance value for broader audiences. Attendees will leave with practical strategies that elevate performance\, empower staff to innovate\, and open new opportunities for revenue and impact. \nLearning Objectives: \n-Understand how agents\, apps\, and automations can improve efficiency and enhance member services within an association.\n-Learn how nontechnical staff can design and build internal tools on their own or with limited assistance by leveraging their knowledge of members and communities.\n-Identify practical opportunities to automate routine tasks and implement AI-powered support for communication\, data management\, and service delivery.\n-Explore strategies for creating external-facing tools that generate non-dues revenue and expand the association’s impact.\n-Apply actionable steps for integrating accessible technologies that strengthen organizational performance and empower staff to innovate. \nSpeaker: Evan Hawkins\, Association Executive\, W Strategies LLC \nCAE: Operations \nNASBA: Information Technology \n\nSession 2: (11:15-12:15 PM ET) Create an AI Roadmap! Let Us Show You How \nCourse Description: \nHaving a strong foundation increases the likelihood that your AI implementation(s) will succeed. Before adopting AI tools\, there are benefits to defining a roadmap that begins with an assessment of opportunities across your association. Gathering input from key stakeholders across departments builds a shared understanding of where AI can reduce costs\, improve the member experience\, reduce effort in time-consuming activities\, and enhance data analytics. Once your association has identified the best areas to incorporate AI\, a structured roadmap can be developed that includes tool analysis and selection\, data readiness\, measurable milestones\, phased implementation\, expected outcomes\, and staff training. With thoughtful preparation and a clear\, collaborative plan in place\, associations can move forward with AI adoption that is sustainable\, scalable\, and aligned with their mission. \nLearning Objectives: \n-Develop strategies to define an actionable AI roadmap.\n-Identify common issues encountered in implementing AI.\n-Apply best practices in continuing AI roadmap governance. \nSpeaker: Dr. Lisa Rau\, CEO and Co-Founder\, Fionta \nCAE: Organizational Strategy \nNASBA: Information Technology \n\nSession 3: (12:45-1:45 PM ET) From Disruption to Innovation: The Essential AI Toolkit for Association Leaders \nCourse Description:  \nAre you ready to embrace the transformative power of AI but overwhelmed by endless options? Do you want to cut through the noise and discover the tools making waves today? Are you searching for innovative AI solutions to help your association stand out and thrive in a competitive landscape? \nLearning Objectives: \n-Identify top AI tools for associations that are reshaping productivity\, innovation\, and engagement.\n-Analyze demonstrations of AI tools driving personalized member interactions\, creating visuals and videos\, and streamlining operations.\n-Apply practical integration strategies to incorporate AI tools into existing workflows to maximize their impact.\n-Develop actionable strategies to deliver immediate value and lead your association into the AI-driven future. \nSpeaker: Sherry Budziak\, CEO\, .orgSource \nCAE: Operations \nNASBA: Information Technology \n\nSession 4: (2:00-3:00 PM ET) AI and the Future of Digital Experiences\n \nCourse Description: \nAI is changing everything. \nIt’s changing how your members find information\, how they make decisions\, and what they expect from every digital interaction. \nIt’s also making possible the kinds of digital projects and experiences we’ve only been able to dream about for years: highly personalized journeys\, more intuitive interfaces\, and content that shifts based on behavior\, context\, and need in the moment. What used to feel aspirational is now within reach!\nIn this session\, look at how the rise of AI can and should change your digital strategy:\nHow does AI change your website? What’s possible today because of AI?\nHow does AI change your data and membership database strategy?\nHow can you take advantage of new capabilities to deliver member services in ways you simply couldn’t before?\nWhat should your digital experience look like when AI is part of every interaction?\nHow do you stay visible when members are asking AI instead of navigating to your site?\nCan AI help you better understand your data and analytics?\nAdopting AI isn’t just about plugging in new tools\, it’s about adapting your strategy to what’s possible now. Join us as we explore how AI can help transform your entire member experience. \nLearning Objectives: \n-Understand how AI is changing member behavior\, expectations\, and digital discovery\n-Explore new ways to deliver value using AI\, including personalization\, dynamic content\, and real-time experiences\n-Define practical next steps to evolve your digital strategy for an AI-driven experience \nSpeaker: Joanna Pineda\, CEO & Chief Troublemaker\, Matrix Group International \nCAE: Operations \nNASBA: Information Technology \n\n 
URL:https://usteducation.org/event/the-ai-advantage-driving-efficiency-innovation-and-growth-symposium/
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/05/June-2026-Symposium-Website-1-1.png
ORGANIZER;CN="Heinan Landa":MAILTO:hlanda@optimalnetworks.com
LOCATION:https://usteducation.org/event/the-ai-advantage-driving-efficiency-innovation-and-growth-symposium/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20241022T185344Z
CREATED:20240904T202530Z
LAST-MODIFIED:20241022T185344Z
UID:10000617-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: Virtual Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-virtual-registration-2/
LOCATION:zoom.us/j/99582929687
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20241022T185710Z
CREATED:20240904T201252Z
LAST-MODIFIED:20241022T185710Z
UID:10000616-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium: In-person Registration
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \nCAE: Business Development\nNASBA: Specialized Knowledge\n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nAE: Organizational Strategy\n\n\nNASBA: Business Management & Organization\n\n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nCAE:Marketing & Communications\n\n\nNASBA: Communications & Marketing\n\n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n\nCAE: Operations\n\n\nNASBA: Information Technology\n\n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-in-person-registration-2/
LOCATION:Adage Technologies 10 S Riverside Plaza STE 1500\, Chicago\, IL 60606\, 10 S Riverside Plaza STE 1500\, Chicago\, IL\, 60606\, United States
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Data Management,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/09/4-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T110000
DTEND;TZID=America/New_York:20241107T163000
DTSTAMP:20241022T185559Z
CREATED:20240829T030927Z
LAST-MODIFIED:20241022T185559Z
UID:10000614-1730977200-1730997000@usteducation.org
SUMMARY:Fall Symposium Information
DESCRIPTION:Innovate | Collaborate | Transform \nDate: November 7\, 2024 \nTime: 11:00 AM – 4:30 PM (ET) \nLocation: In-person will be held at Adage Technologies in Chicago\, IL \nThis Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional\, an emerging leader\, or simply someone eager to enhance your understanding of these vital topics\, this event is designed for you.   \nAgenda: Each session is 1 CPE/CAE Credit \n\nSession 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association \nCourse Description:  \nIn today’s competitive landscape\, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska\, MBA\, CFRE\, “Growing Existing Sponsors and Attracting New Sponsors for Your Association\,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships\, leveraging programs to attract new sponsors\, and aligning sponsorship opportunities with organizational goals. By the end of the session\, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships. \n\nLearning Objectives: \n\nDevelop strategies to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nEvaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.\nDesign effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nAnalyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.\nCustomize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\nConstruct ways to strengthen relationships with existing sponsors by delivering exceptional value\, personalized engagement\, and continuous support.\nUnderstand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.\nAttract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.\nGain insights into what sponsors are looking for and how to best connect with them. A\nAlign Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.\nUnderstand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals\, ensuring mutually beneficial partnerships.\n\n\nSpeaker: Lori Zoss Kraska\, MBA\, CFRE\, Founder & CEO\, Growth Owl \n\nSession 2: (12:15-1:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success \nCourse Description:  \nIn this session\, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next\, we’ll delve into identifying key metrics\, streamlining data collection processes\, and converting raw data into actionable insights that guide strategic decisions. \nThe session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar\, article\, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel\, targeting a new audience\, or finding innovative ways to repurpose existing content. \nFinally\, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at\, what unique value you offer to your members\, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them. \nThis session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels. \nLearning Objectives: \n\nIdentify key metrics and streamline data collection to inform strategic decisions.\nExplore the possibility and power of complementary content to continue to drive engagement and even revenue.\nClarify and quantify your value proposition.\n\nSpeaker: Merritt Rohlfing\, Senior Marketing Manager\, Association Analytics \n\nLunch (1:15-2:15 PM ET) \n\nSession 3: (2:15-3:15 PM ET)  Supercharge Your Membership: 7 Gears Associations Need to Drive Growth \nCourse Description:  \nIt’s easy to have the “I want to go fast!” mentality when it comes to association growth\, but long term\, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating\, if you don’t shift gears at the right moment\, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track\, association leaders must have a strong grasp of who their members are\, how to engage them\, and what influences their decisions before they can start to move their organization forward. \nLearning objectives: \n\nAnalyze how data can be harnessed to guide your association’s decisions and maximize performance.\nDesign personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.\nEvaluate member insights to refine strategies and ensure continual improvement.\n\nSpeaker:  Jon Smith\,EVP\, Strategic Partnerships\, Multiview \n\nSession 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations \nCourse Description:  \nAfter an overview of the technology and current offerings\, Dr. Rau highlights the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold. Pros and cons will be highlighted\, including the many risks of this game-changing technology. \nLearning Objectives: \n\nExamine the current and future applications of Generative AI and Chat GPT for associations.\nEvaluate how to assess business value across various association processes efficiently.\nIdentify the advantages of applying Generative AI technology to streamline workflows.\nAnalyze potential risks and challenges to keep your association ahead of the curve.\n\nSpeaker: Lisa Rau\, PhD\, Founder\, Fionta \n  \n\nOur sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged\, informed\, and inspired as you interact with individuals who have mastered the art of Innovation\, Collaboration\, and Transformation.
URL:https://usteducation.org/event/fall-symposium-information-2/
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/08/Website-Graphics-2024-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230928T130000
DTEND;TZID=America/New_York:20230928T140000
DTSTAMP:20231002T190825Z
CREATED:20230825T153940Z
LAST-MODIFIED:20231002T190825Z
UID:10000465-1695906000-1695909600@usteducation.org
SUMMARY:W469: Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this fast paced and engaging presentation\, Fíonta Artificial Intelligence expert Dr. Lisa Rau will demystify generative AI and its applicability for association business processes. After an overview of the technology and current offerings\, we will highlight the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold.  Pros and cons\, including the many risks of this game-changing technology will be highlighted. \n  \nLEARNING OBJECTIVES: \n\n• Get up to speed on the current and future uses of Generative AI and Chat GPT for Associations\n• Learn how to efficiently assess business value across all association processes\n• Discover the advantages associated with applying Generative AI technology to streamline workflows\n• Keep your association ahead of the curve by learning about potential risks & challenges\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w469-generative-ai-and-chat-gpt-uses-pros-and-cons-for-associations/
LOCATION:https://zoom.us/j/97173257679
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Lisa-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230726T110000
DTEND;TZID=America/New_York:20230726T120000
DTSTAMP:20230713T184800Z
CREATED:20230329T182755Z
LAST-MODIFIED:20230713T184800Z
UID:10000401-1690369200-1690372800@usteducation.org
SUMMARY:W437: Generative AI and Chat GPT: Uses\, Pros\, and Cons for Associations
DESCRIPTION:COURSE DESCRIPTION: \nIn this fast paced and engaging presentation\, Fíonta Artificial Intelligence expert Dr. Lisa Rau will demystify generative AI and its applicability for association business processes. After an overview of the technology and current offerings\, we will highlight the business uses most likely to benefit associations now\, what to stay away from and why\, and what the future may hold.  Pros and cons\, including the many risks of this game-changing technology will be highlighted. \n  \nLEARNING OBJECTIVES: \n• Get up to speed on the current and future uses of Generative AI and Chat GPT for Associations\n• Learn how to efficiently assess business value across all association processes\n• Discover the advantages associated with applying Generative AI technology to streamline workflows\n• Keep your association ahead of the curve by learning about potential risks & challenges
URL:https://usteducation.org/event/w437-generative-ai-and-chat-gpt-uses-pros-and-cons-for-associations/
LOCATION:https://zoom.us/j/98180087420
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Lisa-.png
END:VEVENT
END:VCALENDAR