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DTSTART;TZID=America/New_York:20240125T110000
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UID:10000403-1706180400-1706184000@usteducation.org
SUMMARY:HubSpot for Associations
DESCRIPTION:COURSE DESCRIPTION: \nYour marketing team may have name dropped it (more than once). You may be thinking that HubSpot is a platform that sounds great for for-profit businesses like retailers\, but your association doesn’t have traditional sales staff. In fact\, HubSpot is perfect for any association looking to drive conversions on non dues revenue programming. It’s an omnichannel growth and engagement platform membership that empowers associations to increase diversified revenue streams while applying smart digital marketing tactics. Join us as we share how associations can use the HubSpot platform to build both member engagement and growth. \n  \nLEARNING OBJECTIVES: \n\n– Why omnichannel marketing is the most effective way to recruit and engage with multi-generational members\n– How associations can leverage both marketing AND sales automation tactics to create meaningful and scalable results\n– How to determine if your association is ready for true digital transformation\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w440-hubspot-for-associations/
LOCATION:https://zoom.us/j/92494499442
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
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DTSTART;TZID=America/New_York:20230720T130000
DTEND;TZID=America/New_York:20230720T140000
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CREATED:20230329T183748Z
LAST-MODIFIED:20230926T160816Z
UID:10000402-1689858000-1689861600@usteducation.org
SUMMARY:W439: Sales Enablement for Associations
DESCRIPTION:COURSE DESCRIPTION: \nAssociations need both marketing\, membership and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement\, it’s often not the reality at many organizations. Why? Because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals\, leaving membership acquisition and other programs out of the sales function altogether. It’s time to dispel the common myths about sales in associations and learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities\, all while aligning your membership\, marketing and sales to work in concert\, together. \n  \nLEARNING OBJECTIVES: \n\n– The meaning of sales enablement\n– How traditional sales tools such as deal boards and pipeline management can be used by associations\n– How CRM functionality can support revenue and growth initiatives in marketing technology automation platforms\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w439-sales-enablement-for-associations/
LOCATION:https://zoom.us/j/94768794311
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230112T110000
DTEND;TZID=America/New_York:20230112T120000
DTSTAMP:20260405T131915
CREATED:20220804T165510Z
LAST-MODIFIED:20230526T151749Z
UID:10000149-1673521200-1673524800@usteducation.org
SUMMARY:W297: Understanding The Difference Between Lead And Demand Generation
DESCRIPTION:COURSE DESCRIPTION: \nThere’s a tendency to use lead gen and demand gen interchangeably\, yet they are unique tactics that stand on their own when it comes to the buyers journey. \nJoin us as we break down the differences between both processes\, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand the differences between lead gen and demand gen\nLearn how to identify what tactics can be used to drive both types of campaigns\nLearn how to understand the type of technology and data needed to deliver each type of campaign\n\n 
URL:https://usteducation.org/event/w297-understanding-the-difference-between-lead-and-demand-generation/
LOCATION:https://zoom.us/j/96154443823
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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DTSTART;TZID=America/New_York:20221110T130000
DTEND;TZID=America/New_York:20221110T140000
DTSTAMP:20260405T131915
CREATED:20220804T170235Z
LAST-MODIFIED:20230526T151721Z
UID:10000151-1668085200-1668088800@usteducation.org
SUMMARY:W298: Translating "Marketing Speak" for Executives
DESCRIPTION:COURSE DESCRIPTION: \nHave you ever wondered what the heck your marketing team really means when they’re throwing down terms like CTRs\, MQLs and SQLs? The alphabet soup that marketers use can be difficult to follow and sometimes just sound downright strange. We’ll help you translate the terms\, metrics and concepts your marketing team is using when their sharing results\, progress and their strategy. As an added bonus\, we’ll prep you on the questions you can ask as their leaders to help pinpoint how your organization can pursue additional revenue growth. \n  \nLEARNING OBJECTIVES: \n\nLearn how to understand common marketing terminology\nLearn how to understand what influences the measurement of marketing metrics\nLearn how to support your marketing team’s martech stack development
URL:https://usteducation.org/event/w298-translating-marketing-speak-for-executives/
LOCATION:https://zoom.us/j/92001639263
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220629T110000
DTEND;TZID=America/New_York:20220629T123000
DTSTAMP:20260405T131915
CREATED:20220629T150023Z
LAST-MODIFIED:20240531T204756Z
UID:10000122-1656500400-1656505800@usteducation.org
SUMMARY:Hold Them Or Fold Them: What’s Your Member Engagement?
DESCRIPTION:View Recorded Webinar \nListen to the Podcast \nShould membership renewal rates alone define how your organization measures return on engagement (ROE)? What data points should you use to measure member engagement? More importantly\, would your association align and agree upon those indicators org-wide and alter programming accordingly? Measuring engagement means understanding the member journey and how they interact with all of your programming. Join us as we explore potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand how ROE (Return on Engagement) can be calculated\nMetrics that can demonstrate escalating levels of engagement\nBuilding an organization-wide framework using engagement metrics as part of larger feedback mechanisms
URL:https://usteducation.org/event/hold-them-or-fold-them-whats-your-member-engagement/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Data Management,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220315T110000
DTEND;TZID=America/New_York:20220315T123000
DTSTAMP:20260405T131915
CREATED:20220523T023912Z
LAST-MODIFIED:20231013T163755Z
UID:10000092-1647342000-1647347400@usteducation.org
SUMMARY:Buyer's Journey Stages: Understanding Each Step of The Journey
DESCRIPTION:View Webinar Recording \nListen to the Podcast \nYour marketing team constantly talks about the buyer’s journey. You’ve heard of the term – after all\, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And more importantly\, how does it generate growth in the form of new membership? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey\, how it is built and how it delivers results. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nUnderstand the basic constructs and purpose the buyer’s journey serves\nIdentify and understand the building blocks required to build a journey\nUnderstand how digital assets and data support strategy and development of the buyer’s journey
URL:https://usteducation.org/event/buyers-journey-stages-understanding-each-step-of-the-journey/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/03/Maneesha-.png
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