BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251209T130000
DTEND;TZID=America/New_York:20251209T140000
DTSTAMP:20260416T233951
CREATED:20251113T173750Z
LAST-MODIFIED:20251210T124701Z
UID:10000832-1765285200-1765288800@usteducation.org
SUMMARY:The Audience Advantage: How Well-Crafted Personas Power Smarter Web Strategies
DESCRIPTION:Course Description:  \nGreat web strategy starts with empathy. This session demonstrates how to craft research-informed personas that bridge what your users need with what your organization provides—then use them to shape your site’s information architecture\, content\, calls to action\, and measurement. \nWe’ll share a practical\, lightweight framework\, sample questions you can use tomorrow\, and real examples that turn “user-centered” from a motto into measurable results. People visit your site to solve their problems. Personas help you meet them there and guide them forward. \n  \nLearning Objectives: \nDefine the essential components of an effective persona and explain how personas align user needs with organizational goals. \nTranslate persona insights into concrete decisions for navigation\, messaging\, and calls to action that improve engagement. \nApply a repeatable\, question-driven method to create or refine at least one persona for their organization. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/the-audience-advantage-how-well-crafted-personas-power-smarter-web-strategies-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97086666583
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/11/MarcieBree25.png
ORGANIZER;CN="Marcie Peck":MAILTO:marcie@yokoco.com
END:VEVENT
END:VCALENDAR