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SUMMARY:S104: Symposium Session #4: Membership Engagement – Pass The Pen
DESCRIPTION:Highly relevant and engaging content is in ultra-demand as associations are trying to find meaningful connections with their constituents to boost their membership value. How do they produce content on a year-round basis that resonates with members and keeps them engaged? That’s where member-created content comes in. Members are often an untapped resource of knowledge\, ideas\, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility\, but with the appropriate strategy\, member-created content can increase engagement through elevated experiences and building stronger connections that last. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nIdentify members who are actively creating content and/or are subject matter experts and invite them to become a contributor for your association\nReach highly sought-after audiences on a deeper level and draw in a more engaged audience by using content centered around member experiences\nSpotlight and share member-created content to simultaneously enhance the experience of your readers and engage the members who created the content on a new level\n\n\nTo attend the Symposium in person\, please register here: IN PERSON SYMPOSIUM
URL:https://usteducation.org/event/s104-symposium-session-4-membership-engagement-pass-the-pen/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
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DTSTART;TZID=America/New_York:20211116T140000
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SUMMARY:Future Digital Marketing Trends | Top Marketing Tactics to Implement
DESCRIPTION:Digital media preferences and consumption rates changed drastically in 2020 and 2021 as a result of the pandemic. With these shifts come new and unique opportunities for associations to engage digital audiences and grow their reach. In this webinar you will discover the latest macro trends affecting digital media and new marketing tactics associations can apply right away to increase member recruitment\, engagement and retention. \n\n\n\n\n\nLEARNING OBJECTIVES \n\n\n\nDiscover the top trends in digital media and advertising\nUncover new opportunities for associations to grow their reach\nExplore digital marketing tactics you can apply right away to grow revenue and membership
URL:https://usteducation.org/event/future-digital-marketing-trends-top-marketing-tactics-to-implement/
LOCATION:Group Internet-Based
CATEGORIES:ASSOCIATIONS & NONPROFITS
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