BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UST Education - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UST Education
X-ORIGINAL-URL:https://usteducation.org
X-WR-CALDESC:Events for UST Education
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T130000
DTEND;TZID=America/New_York:20251001T140000
DTSTAMP:20260419T230646
CREATED:20250509T171045Z
LAST-MODIFIED:20251001T204210Z
UID:10000714-1759323600-1759327200@usteducation.org
SUMMARY:U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
DESCRIPTION:Course Description:  \nWinning organizations market the problem\, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications\, conferences\, education\, advocacy efforts\, etc.); rather\, fall in love with the PROBLEM your association solves by making a U-Turn. \n  \nLearning Objectives: \nExplain why quality and service excellence are no longer differentiators; they’re core expectations \nExplain why a difference of KIND always beats a difference of DEGREE \nAnalyze your association’s core value proposition to determine what it is truly offering members. \nDemonstrate how to speak relationally to your members rather than transactionally \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/u-turn-from-outstanding-to-standing-out-in-a-competitive-marketplace/
LOCATION:zoom.us/j/92295206137
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/05/Michael25-3.png
ORGANIZER;CN="Michael DiFrisco%2C CAE":MAILTO:michaeld@aacd.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241204T110000
DTEND;TZID=America/New_York:20241204T120000
DTSTAMP:20260419T230646
CREATED:20241004T123402Z
LAST-MODIFIED:20241205T150241Z
UID:10000630-1733310000-1733313600@usteducation.org
SUMMARY:Navigating the Looming Membership Cliff: Insights From Association CEOs
DESCRIPTION:COURSE DESCRIPTION: \nWe hear a lot about the “enrollment cliff” in the news\, but there’s another looming crisis that hasn’t received as much attention—the “membership cliff” facing many associations. With factors like retirements\, industry shifts\, and private equity buyouts causing members to leave or exit their fields\, associations are at risk of losing significant portions of their member base in the coming years. \nJoin us for a thought-provoking conversation with several association CEOs who are confronting this challenge head-on. Discover how they identified the warning signs\, what’s causing this membership cliff in their industries\, and—most importantly—what they are doing to retain members\, engage younger generations\, and evolve their value propositions for the future. \n  \nLEARNING OBJECTIVES: \nAnalyze the key drivers behind the impending membership cliff and evaluate its potential impact on associations. \nExamine strategies association leaders are implementing to retain members and attract new ones in the face of this challenge. \nAssess how associations are adapting their membership models to prepare for long-term sustainability. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n 
URL:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/JoannaMichael24-1.png
LOCATION:https://usteducation.org/event/navigating-the-looming-membership-cliff-insights-from-association-ceos/
END:VEVENT
END:VCALENDAR