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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260312T130000
DTEND;TZID=America/New_York:20260312T140000
DTSTAMP:20260404T184002
CREATED:20260227T185911Z
LAST-MODIFIED:20260313T095634Z
UID:10000882-1773320400-1773324000@usteducation.org
SUMMARY:From Content to Intelligence: How Associations Can Turn Member Voices into Actionable Insight
DESCRIPTION:Course Description:  \nAssociations are rich with member stories — from conferences\, advocacy efforts\, volunteer leadership\, and professional practice — but most of that insight never makes it beyond isolated videos or anecdotal feedback. In this session\, we’ll explore how associations can systematically capture member voices and use AI to transform those stories into usable intelligence. Learn how to scale story collection without adding staff burden\, extract themes and insights efficiently\, and turn authentic member voices into strategic assets that inform marketing\, education\, advocacy\, and leadership decision-making. \n  \nLearning Objectives: \nIdentify scalable methods for capturing authentic member stories across events\, programs\, and advocacy initiatives without overloading staff.\n \nUnderstand how AI tools can extract themes\, insights\, and usable data from large volumes of video content to support strategy and reporting.\n \nDevelop a framework for activating member-generated content across marketing\, education\, advocacy\, and governance to increase engagement and organizational impact.\n \n \n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/from-content-to-intelligence-how-associations-can-turn-member-voices-into-actionable-insight-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/98778551667
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T130000
DTEND;TZID=America/New_York:20260115T140000
DTSTAMP:20260404T184002
CREATED:20251111T205250Z
LAST-MODIFIED:20260115T215044Z
UID:10000829-1768482000-1768485600@usteducation.org
SUMMARY:Don’t Let Your Fly-in Fly Away: Capturing the Power of Member Advocacy on Video
DESCRIPTION:Course Description:  \nEvery year\, associations invest enormous time and energy into Fly-Ins and Lobby Days—bringing members to Washington\, DC\, for two days of advocacy and training. Yet once the meetings end\, the passion\, stories\, and authentic voices that make these events powerful often vanish. This session will show how to transform that fleeting energy into an ongoing campaign that amplifies your message all year long. Using real-world examples from the National Alliance for Care at Home\, Start Early\, and the Alzheimer’s Association\, we’ll demonstrate how short\, authentic videos captured during Fly-Ins can humanize complex policy issues\, energize members\, and strengthen relationships with lawmakers. \n  \nLearning Objectives: \nIdentify key moments before\, during\, and after a Fly-In where video capture can enhance advocacy outcomes. \nBuild a year-round video ambassador program by engaging members during Fly-Ins and inviting them to create videos throughout the year. \nRepurpose Fly-In videos across multiple channels—from Hill follow-ups to year-round advocacy and membership campaigns. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/dont-let-your-fly-in-fly-away-capturing-the-power-of-member-advocacy-on-video-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/97873872653
CATEGORIES:ASSOCIATIONS & NONPROFITS,B2B/B2G,Business Strategy,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T130000
DTEND;TZID=America/New_York:20251015T140000
DTSTAMP:20260404T184002
CREATED:20250919T144108Z
LAST-MODIFIED:20251016T111313Z
UID:10000791-1760533200-1760536800@usteducation.org
SUMMARY:AI\, SEO\, and YouTube: A New Playbook for Events and Associations
DESCRIPTION:Course Description:  \nSearch is changing fast. With AI engines like Google’s AI Overviews\, ChatGPT\, and Perplexity now delivering answers directly\, traditional SEO is losing its impact. The sources AI trusts most are not your website\, but platforms like Wikipedia\, Reddit\, and YouTube. \nFor associations and event professionals\, this shift is both a challenge and an opportunity. YouTube has become one of the most frequently cited sources in AI-generated search results — and it’s the one platform your organization can directly control. \nIn this session\, we’ll explore how AI is reshaping search\, why video has become central to visibility\, and how every organization can re-think YouTube as a strategic priority. You’ll leave with a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results. \n  \nLearning Objectives: \nUnderstand the AI shift in search — why Google\, ChatGPT\, and other AI platforms are reducing clicks to traditional websites and what this means for SEO. \nIdentify the “Big Three” platforms AI relies on (Wikipedia\, Reddit\, YouTube) and why YouTube is the most actionable for events and associations. \nRecognize the role of video in AI visibility — how short\, structured video clips are increasingly cited in AI answers. \nDevelop a YouTube strategy for your organization — including pre-event\, during-event\, and post-event video opportunities. \nApply a practical quick start guide to either launch a new YouTube channel or optimize an existing one for search and AI discovery. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/ai-seo-and-youtube-a-new-playbook-for-events-and-associations/
LOCATION:zoom.us/j/98484543839
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Michael25-5.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250709T130000
DTEND;TZID=America/New_York:20250709T140000
DTSTAMP:20260404T184002
CREATED:20250630T164307Z
LAST-MODIFIED:20250714T192505Z
UID:10000727-1752066000-1752069600@usteducation.org
SUMMARY:Lights\, Camera\, Impact: Sharpening Your Video Skills for Success
DESCRIPTION:Free CPE Credit\nFree CAE Credit\n  \nCOURSE DESCRIPTION: \nIn a digital-first world\, effective video communication is essential. Join us for a dynamic\, one-hour workshop designed to enhance your video presentation skills. Whether it’s live meetings on Zoom/Teams or creating asynchronous content for social media or internal communications\, this session will empower you to deliver your message with clarity\, confidence\, and professionalism. Through practical exercises and expert guidance\, you’ll learn the art of being articulate and authoritative on camera\, ensuring your video content stands out. \n  \nLEARNING OBJECTIVES: \nDevelop Confident On-Camera Presence: Learn techniques to present yourself confidently and professionally in any video setting\, from live meetings to recorded content. \nCraft Succinct and Impactful Messages: Gain insights into structuring your communication to be clear\, concise\, and compelling\, keeping your audience engaged. \nHands-On Practice and Feedback: Engage in interactive exercises to practice your new skills\, receiving real-time feedback to refine your video communication techniques. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n \n\n\n \n  \n\n\n  \n\n\n \n 
URL:https://usteducation.org/event/lights-camera-impact-sharpening-your-video-skills-for-success-2/
LOCATION:zoom.us/j/99462129288
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Michael-Boarder-1.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250507T130000
DTEND;TZID=America/New_York:20250507T140000
DTSTAMP:20260404T184002
CREATED:20241018T203727Z
LAST-MODIFIED:20250507T210209Z
UID:10000638-1746622800-1746626400@usteducation.org
SUMMARY:Lights\, Camera\, Impact: Sharpening Your Video Skills for Success
DESCRIPTION:COURSE DESCRIPTION: \nIn today’s digital-first world\, effective video communication is essential. Join us for a dynamic\, one-hour workshop designed to enhance your video presentation skills. Whether it’s live meetings on Zoom/Teams or creating asynchronous content for social media or internal communications\, this session will empower you to deliver your message with clarity\, confidence\, and professionalism. Through practical exercises and expert guidance\, you’ll learn the art of being articulate and authoritative on camera\, ensuring your video content stands out. \n  \nLEARNING OBJECTIVES: \nDevelop Confident On-Camera Presence: Learn techniques to present yourself confidently and professionally in any video setting\, from live meetings to recorded content. \nCraft Succinct and Impactful Messages: Gain insights into structuring your communication to be clear\, concise\, and compelling\, keeping your audience engaged. \nHands-On Practice and Feedback: Engage in interactive exercises to practice your new skills\, receiving real-time feedback to refine your video communication techniques. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/lights-camera-impact-sharpening-your-video-skills-for-success/
LOCATION:zoom.us/j/93133643310
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/10/Michael-Boarder-1.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250312T130000
DTEND;TZID=America/New_York:20250312T140000
DTSTAMP:20260404T184002
CREATED:20241021T173106Z
LAST-MODIFIED:20250313T113159Z
UID:10000639-1741784400-1741788000@usteducation.org
SUMMARY:Increase Sponsorship Revenue with Video
DESCRIPTION:COURSE DESCRIPTION: \nIn this one-hour webinar\, association leaders will discover how to leverage video to unlock new revenue streams. We’ll discover how video can add non-dues revenue around events\, from pre-event promotions to in-event showcases and post-event recaps. Attendees will learn actionable strategies to drive additional revenue from existing digital\, print\, and year-round sponsorships by integrating video into their mix of available digital sponsorship space. This session will provide practical insights on how to offer dynamic\, high-value opportunities to sponsors while enhancing member engagement. \n  \nLEARNING OBJECTIVES: \nExplain how video serves as a low-lift strategy to increase revenue from exhibitors and sponsors. \nIdentify strategies to increase revenue for exhibitors without adding square feet to your event. \nAnalyze how video can provide year-round revenue for your association while increasing engagement. \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/increase-sponsorship-revenue-with-video/
LOCATION:zoom.us/j/96283401091
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250115T130000
DTEND;TZID=America/New_York:20250115T140000
DTSTAMP:20260404T184002
CREATED:20241018T190944Z
LAST-MODIFIED:20250116T163038Z
UID:10000637-1736946000-1736949600@usteducation.org
SUMMARY:Video in the Age of AI
DESCRIPTION:COURSE DESCRIPTION: \nJoin Michael Hoffman\, CEO of Gather Voices and a leading expert in digital marketing\, for a compelling session on “Video in the Age of AI.” \nDiscover how AI can enhance and streamline various aspects of community-driven video marketing campaigns\, including content creation\, personalization\, distribution\, and analytics. Learn how the age of AI will change what kind of content people are exposed to and what content will cut through the noise. \nMichael will distill his extensive experience into practical strategies for leveraging video to boost engagement and build community. \nWith a background spanning technology innovation\, social cause video\, and digital marketing strategy\, Michael offers invaluable insights into creating impactful video content. This session is a must-attend for those looking to harness the combined power of AI and authentic storytelling to elevate their engagement strategy. \n  \n  \nLEARNING OBJECTIVES: \nLearn how AI will change the way people engage online \nSummarize the process of planning\, executing\, and optimizing user-generated video campaigns to support a campaign’s strategic objectives \nIdentify the AI-powered tools that will accelerate the impact of video campaigns \n  \n\n\nTo Watch this Webinar on the Media Library CLICK HERE! \n\n\n \n 
URL:https://usteducation.org/event/video-in-the-age-of-ai/
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
LOCATION:https://usteducation.org/event/video-in-the-age-of-ai/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240709T130000
DTEND;TZID=America/New_York:20240709T140000
DTSTAMP:20260404T184002
CREATED:20231223T185853Z
LAST-MODIFIED:20240709T202842Z
UID:10000512-1720530000-1720533600@usteducation.org
SUMMARY:Advocacy for Associations: Keeping Members Engaged All Year Long
DESCRIPTION:COURSE DESCRIPTION: \nAre your advocacy tactics keeping up with today’s digital tools? Are you leveraging your members’ grassroots power? If your association struggles to effectively engage your members in your grassroots advocacy efforts\, this workshop is for you! The world has changed. Profoundly. Yet at many associations\, government affairs and advocacy departments are based on an old and outdated model. Organizations that don’t change with the times will be increasingly marginalized. What we know for sure is\, as the Congressional Management Foundation put it\, “direct constituent interactions have more influence on lawmakers’ decisions than other advocacy strategies.” Easier said than done! So how do you activate your members for advocacy in 2024\, when your members can access all the world’s information and entertainment on a device in their pocket? During this interactive and fun session\, you will learn the best practices in association advocacy\, how to effectively engage your key stakeholders\, and how to use advocacy to strengthen your organization. \n  \nLEARNING OBJECTIVES: \n\nHow grassroots advocacy can strengthen your organization\nHow to communicate with members to active them for advocacy\nHow to teach your members to effectively engage lawmakers\nHow to use the social media and new technology to super-charge your advocacy efforts\n\n\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w488-advocacy-for-associations-a/
LOCATION:https://zoom.us/j/98488566910
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T130000
DTEND;TZID=America/New_York:20240507T140000
DTSTAMP:20260404T184003
CREATED:20231223T185645Z
LAST-MODIFIED:20240507T195604Z
UID:10000511-1715086800-1715090400@usteducation.org
SUMMARY:Bust Those Silos! How Your Digital Storytelling Can Foster Internal Cooperation
DESCRIPTION:COURSE DESCRIPTION: \nOne of the major challenges for communicators and marketers in organizations is internal silos. \nDoes this sound familiar? \n“Can you get this email out…tomorrow?” \n“We have this report and need a microsite for it – now.” \n“But can’t you just move those other things in the content calendar? This is a priority.” \nIf it ever feels like one side of your organization is working against your every effort in digital\, this session is for you. \nWe’ll walk you through how digital storytelling can be an effective countermeasure to (simultaneously!) break silos and improve your messaging. \n  \nLEARNING OBJECTIVES: \n\nHow to position digital communications as a means to address organizational frustrations\nLearn how organizations use the lens of digital storytelling to address and correct internal challenges\nGet tips for leveraging digital storytelling for operational success\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w487-bust-those-silos-how-your-digital-storytelling-can-foster-internal-cooperation/
LOCATION:https://zoom.us/j/92038312941
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240123T130000
DTEND;TZID=America/New_York:20240123T140000
DTSTAMP:20260404T184003
CREATED:20231223T184515Z
LAST-MODIFIED:20240306T170040Z
UID:10000509-1706014800-1706018400@usteducation.org
SUMMARY:Building Your 2024 Video Strategy: A Guide for Associations
DESCRIPTION:COURSE DESCRIPTION: \nVideo is totally dominating today\, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue\, you need to include member-driven video in your strategy.   Using video best practices and real-world examples from associations who are already putting these ideas into action\, Michael Hoffman from Gather Voices will guide association leaders through the process of building an accessible\, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.   \n  \nLEARNING OBJECTIVES: \n\nLearn how to summarize the process of planning\, executing\, and optimizing member-generated video campaigns to achieve revenue-based outcomes.\nLearn to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\nLearn how to design an actionable strategic plan for creating and distributing member-driven video content.\n\nTO WATCH THIS WEBINAR ON THE MEDIA LIBRARY CLICK HERE!
URL:https://usteducation.org/event/w485-building-your-2024-video-strategy-a-guide-for-associations/
LOCATION:https://zoom.us/j/92761262149
CATEGORIES:ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Growth/Sales,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/08/Michael24.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231212T130000
DTEND;TZID=America/New_York:20231212T140000
DTSTAMP:20260404T184003
CREATED:20221205T180913Z
LAST-MODIFIED:20231215T151251Z
UID:10000270-1702386000-1702389600@usteducation.org
SUMMARY:W382: Member-Driven Video Storytelling Workshop
DESCRIPTION:COURSE DESCRIPTION: \nVideo is totally dominating today\, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue\, you need to include member-driven video in your strategy. In this session\, association leaders will learn to build a member-driven video strategy from planning and execution to measurement and optimization. Using video best practices and real-world examples from associations who are already putting these ideas into action\, the facilitator will guide association leaders through the process of building an accessible member-driven video strategy. Attendees will walk away with an actionable approach to planning\, executing and publishing member-driven video content to achieve revenue-based outcomes. \n  \nLEARNING OBJECTIVES: \n\n– Summarize the process of planning\, executing\, and optimizing member-generated video campaigns to achieve revenue-based outcomes.\n– Assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\n– Design an actionable strategic plan for creating and distributing member-driven video content.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w382-member-driven-video-storytelling-workshop/
LOCATION:https://zoom.us/j/91827725940
CATEGORIES:ASSOCIATIONS & NONPROFITS
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230914T130000
DTEND;TZID=America/New_York:20230914T140000
DTSTAMP:20260404T184003
CREATED:20221205T174124Z
LAST-MODIFIED:20230929T163047Z
UID:10000269-1694696400-1694700000@usteducation.org
SUMMARY:W381: Influencer Marketing: How to Find and Amplify Influencers in Your Industry
DESCRIPTION:COURSE DESCRIPTION: \nPeople want to hear from real people\, not from brands. That’s why savvy association marketers are focused on identifying and amplifying the voices of influential people in the industries they serve. In this course\, association leaders will learn how to maximize online engagement and reach more people than ever before with influencer marketing. \nUsing video best practices and real-world examples from associations who are already putting these ideas into action\, Michael Hoffman\, co-founder and CEO at Gather Voices\, will guide association marketers through the process of planning\, executing and optimizing influencer-led video campaigns with their membership communities. All attendees will walk away with an actionable workbook to bring their video strategies to life.  \n  \nLEARNING OBJECTIVES: \n\n– Summarize the process of planning\, executing\, and optimizing influencer-led video campaigns to achieve revenue-based outcomes.\n– Assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.\n– Design an actionable strategic plan for creating and distributing member-driven video content.\n\nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w381-influencer-marketing-how-to-find-and-amplify-influencers-in-your-industry/
LOCATION:https://zoom.us/j/96492191661
CATEGORIES:ASSOCIATIONS & NONPROFITS
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230518T130000
DTEND;TZID=America/New_York:20230518T140000
DTSTAMP:20260404T184003
CREATED:20221205T173303Z
LAST-MODIFIED:20231013T180653Z
UID:10000268-1684414800-1684418400@usteducation.org
SUMMARY:Workshop: Video Campaign Examples to Promote Your Upcoming EventWorkshop: Video Campaign Examples to Promote Your Upcoming Event
DESCRIPTION:COURSE DESCRIPTION: \nThe energy and enthusiasm of an in-person event makes it an ideal environment for co-creating video stories with members that will fuel engagement all year long. In this case study presentation\, you’ll learn from the experiences of real association industry leaders.  \n  \nWe’ll share best practices for developing a member-driven content strategy\, gathering the video content you need at in-person events\, and using it across your communication channels to improve performance of campaigns as varied as: advocacy\, membership renewal and acquisition\, event promotion\, and more. You’ll walk away with an actionable\, step-by-step workbook you can use to get started building your campaigns. \n  \nLEARNING OBJECTIVES: \n\n– Develop a content co-creation strategy and execution plan for their next in-person event\n– Collect powerful member-driven video content at their in-person events\n– Manage the effective distribution of video content to maximize campaign performance
URL:https://usteducation.org/event/workshop-video-campaign-examples-to-promote-your-upcoming-event/
LOCATION:https://zoom.us/j/96093243753
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2023/05/Michael-.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220721T130000
DTEND;TZID=America/New_York:20220721T143000
DTSTAMP:20260404T184003
CREATED:20220526T130312Z
LAST-MODIFIED:20240531T205235Z
UID:10000110-1658408400-1658413800@usteducation.org
SUMMARY:W239: 7 Community-Driven Video Tactics To Engage Attendees Before\, During\, And After Your Live Event
DESCRIPTION:Here’s a hard truth: attendees don’t want to engage with your brand. People attend your events because they want to connect with other real people. When you make attendees the hero of your event’s story\, your organization earns authentic engagement that extends far beyond the day of the event. \n  \nJoin Michael Hoffman\, CEO of Gather Voices\, to explore 7 proven community-driven video tactics for events. You’ll walk away with real-world examples executed by industry experts and practical how-to’s to get started. \n\n\n\n\nLEARNING OBJECTIVES\n\n\nArticulate how community-driven video content drives year-round engagement\nExplore real-world examples and translate them to your own organization\nOutline the simple next steps to get started co-creating video with your community\n\n 
URL:https://usteducation.org/event/w239-engagement-is-a-two-way-street-how-to-put-members-voices-front-and-center-in-your-content-strategy/
LOCATION:Group Internet-Based
CATEGORIES:Culture/Communication,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/05/W239.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220127T130000
DTEND;TZID=America/New_York:20220127T143000
DTSTAMP:20260404T184003
CREATED:20220328T190250Z
LAST-MODIFIED:20240531T205255Z
UID:10000035-1643288400-1643293800@usteducation.org
SUMMARY:Proven Tactics to Boost Video Engagement | Top Tactics
DESCRIPTION:It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities\, deliver year-round engagement\, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments.  \nJoin Michael Hoffman\, co-founder and CEO of Gather Voices\, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns. \n\nLEARNING OBJECTIVES\n\n\nDigital engagement trends accelerating organizations’ use of video\nTypes of video content that maximize engagement and non-dues revenue\nHow to plan and develop a simple and efficient video campaign\nKPIs and measurement strategies to quantify your success
URL:https://usteducation.org/event/proven-tactics-to-boost-video-engagement-top-tactics/
LOCATION:Group Internet-Based
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,B2B/B2G,B2B/B2G IT,Business Strategy,Business Strategy,Culture & Communication,Culture/Communication,Growth/Sales,Marketing,Marketing/Member Engagement,Non-Dues Revenue
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/03/BACKLOG-FOR-RELAUNCH-Eli-website-1200X600-px-6.png
ORGANIZER;CN="Michael Hoffman":MAILTO:michael@gathervoices.co
END:VEVENT
END:VCALENDAR