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SUMMARY:Marketing on a Shoestring: Smart Planning for Small Teams
DESCRIPTION:Course Description:  \nThe end of the year is the perfect time to take stock and set your sights on 2026. But when you work in membership marketing\, planning ahead isn’t just about filling the calendar with more campaigns. It’s about finding smarter ways to grow\, connect\, and engage. \nUnlike traditional marketing\, which is all about quick sales and one-off transactions\, membership marketing takes a totally different approach. It’s about building meaningful relationships\, fostering a sense of community\, and driving sustained engagement over the long haul. And let’s be honest\, it’s no walk in the park! \nIn this session\, we’ll look at how association marketers can stop running on the hamster wheel of “more\, more\, more” and instead focus on smart strategies that grow membership. \nWe’ll explore how to better understand your members\, nurture them with relevant messages\, and create campaigns that attract new members while keeping current ones engaged. Instead of stretching your team thin\, you’ll learn how to work smarter by truly understanding your audiences\, strengthening current membership communities\, optimizing every touchpoint\, and building sustainable pathways for growth. Designed for small teams with big ambitions\, this session will show you how smarter planning\, sharper storytelling\, and constant optimization can turn everyday marketing into measurable membership growth. \n  \nLearning Objectives: \nDesign marketing campaigns that grow your membership \nDevelop personalized\, relevant campaigns to engage members more effectively \nOptimize key channels and touchpoints to boost engagement \nApply practical strategies for smarter marketing with limited resources \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/marketing-on-a-shoestring-smart-planning-for-small-teams/
LOCATION:zoom.us/j/94165573491
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/Olena25.png
ORGANIZER;CN="Olena Lima%2C CAE":MAILTO:olena@memberboat.com.au
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