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DTSTART;TZID=America/New_York:20260311T130000
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DTSTAMP:20260418T064540
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UID:10000880-1773234000-1773237600@usteducation.org
SUMMARY:More Than “Meh”: How Web Governance Turns Website Management Into a Strategic Win
DESCRIPTION:Course Description:  \nRestaurants have Executive Chefs. Ships have Captains. Newspapers have Managing Editors.  \nSo\, who guides your web presence? Do you have a strategic leader setting the vision and keeping things on track? Or is web content done ad-hoc with a “just in time” mentality? \nJoin us as we explore how to transform your website into a strategic asset\, rather than a catch-all repository\, and how the shift from reactive management to a strategic web management delivers measurable value for members and stakeholders. \nWalk away with actionable tools\, including a RACI Matrix\, practical governance frameworks\, and standards and policies that achieve buy-in from your team so everyone is heading in the same direction. So you can implement a web governance framework empowers leadership\, aligns competing priorities\, advances your mission\, and increases member engagement. \n  \nLearning Objectives: \nDevelop a strategic plan to manage your association’s website\, ensuring it delivers member value and maximizes the organization’s investment. \nImplement web governance principles to establish a framework that supports your website’s long-term success and aligns with your association’s strategic goals. \nDesign and execute a sustainable approach to content creation and website operations that fosters team confidence\, reduces stress\, and keeps staff focused on delivering value. \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/more-than-meh-how-web-governance-turns-website-management-into-a-strategic-win-free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99266671946
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Business Strategy,Culture/Communication,Web Design
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2026/02/Ray26.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251007T130000
DTEND;TZID=America/New_York:20251007T140000
DTSTAMP:20260418T064540
CREATED:20250912T134712Z
LAST-MODIFIED:20251008T053018Z
UID:10000788-1759842000-1759845600@usteducation.org
SUMMARY:The Association Playbook for the AI Powered Web: Making Your Website Work Smarter
DESCRIPTION:Course Description:  \nAI is transforming how people find and interact with information\, but it won’t magically fix your website. \nJoin us as we cover the essential steps associations need to thrive on the AI-powered web. From building a strategy and structuring content to implementing schema\, benchmarking performance\, and answering your audience’s biggest questions\, you’ll leave with a clear playbook for a smarter website. \n  \nLearning Objectives: \nExplain the strategic foundation for an AI-ready website. \nApply methods to identify\, create\, and structure content for maximum visibility. \nDevelop a practical playbook for implementation\, measurement\, and growth \n  \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/free-cpe-credit-free-cae-credit/
LOCATION:zoom.us/j/99194815364
CATEGORIES:Association IT,ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/09/RayChris25.png
ORGANIZER;CN="Chris Yoko":MAILTO:Chris@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250814T110000
DTEND;TZID=America/New_York:20250814T120000
DTSTAMP:20260418T064540
CREATED:20250730T182142Z
LAST-MODIFIED:20250815T103929Z
UID:10000754-1755169200-1755172800@usteducation.org
SUMMARY:Google Analytics Unlocked: Data-Driven Strategies for Your Website
DESCRIPTION:Course Description:  \nMaster Google Analytics with insider strategies to make data-driven decisions for your association website. Learn top metrics\, measuring key actions\, and “how-to recipes” to unlock hidden insights and drive content success. \n  \nLearning Objectives: \nAnalyze and interpret the most impactful GA4 metrics to evaluate how users find and engage with your content and share that data with colleagues and stakeholders. \nConfigure essential GA4 settings\, such as content groups\, tracking file downloads\, analyzing search patterns\, and custom event measurement\, to gather meaningful data that informs strategic decisions \nApply practical “How-to Recipes” for GA4 to implement data-backed\, strategic improvements to your association’s website. \n  \nTo Watch this Webinar on the Media Library CLICK HERE! \n \n 
URL:https://usteducation.org/event/google-analytics-unlocked-data-driven-strategies-for-your-website/
LOCATION:zoom.us/j/98734796832
CATEGORIES:ASSOCIATIONS & NONPROFITS,Marketing/Member Engagement
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2025/07/Ray25-2.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240425T130000
DTEND;TZID=America/New_York:20240425T140000
DTSTAMP:20260418T064540
CREATED:20240405T171038Z
LAST-MODIFIED:20240426T210324Z
UID:10000552-1714050000-1714053600@usteducation.org
SUMMARY:Ready to Redesign? 7 Signs Your Website is Ready for a Makeover
DESCRIPTION:COURSE DESCRIPTION: \nYour website can be – and often is! – the first impression for prospective members\, partners\, and stakeholders. \nIf it looks dated\, has a poor search\, loads slowly\, looks bad on a mobile device or is difficult to navigate\, your organization doesn’t just risk frustrating existing site visitors\, but it’s likely you are hindering future membership and revenue growth.  \nIn this webinar – Ready to Redesign? 7 Signs Your Website is Ready for a Makeover – we will give you the tools to help you assess if it really is time for a website refresh. \n  \nLEARNING OBJECTIVES: \nYou’ll learn how to tell if your website is truly: \n\nDelivering a modern\, mobile-friendly user experience\nVisually consistent with your association’s branding\nEasy to navigate for members seeking resources and information\nUtilizing a content management system that empowers your team\nDesigned to attract new members and potential sponsors\nOptimized for search engines and discoverability\nCreating an overall positive experience for members and visitors\n\nJoin us for this informative and entertaining webinar and let us help you create the case for upgrading your web presence this year. \n\n \nTo Watch this Webinar on the Media Library CLICK HERE!
URL:https://usteducation.org/event/w506-ready-to-redesign-7-signs-your-website-is-ready-for-a-makeover/
LOCATION:https://zoom.us/j/95676689119
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2024/04/Ray24.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T154500
DTSTAMP:20260418T064540
CREATED:20220913T210848Z
LAST-MODIFIED:20220916T200252Z
UID:10000192-1664445600-1664466300@usteducation.org
SUMMARY:FALL SYMPOSIUM\, Washington D.C. (In-Person)
DESCRIPTION:Join us in Washington\, D.C. for an in-person one day only event!\n\n\n\n\n(for Associations & Nonprofit Professionals) \nFOCUS: Marketing | Membership | Engagement\n\nThursday\, September 29\n10:00 AM – 3:45 PM @Clydes Restaurant; Gallery Place\n3:45 PM – 5PM and beyond…Happy Hour\nRegistration:  $25 (includes 4 sessions\, lunch & Happy Hour)\nUp to 4 CPE/CAE Credits\n\n\n\n\n\n\n\nWe have combined four dynamic sessions for an in-person one day event to learn\, earn\, & network with your peers.\n  \n\nSession Details \nSession 1: Is your website AWESOMESAUCE or just MEH?  \nInstructor: Ray van Hilst\, Yoko Co \nSession 2: Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask) \nInstructor: Bill Conforti\, Association Analytics \nSession 3: Your Members Are Individuals\, Not Just a Demographic \nInstructor: Brianne Wheeler\, PropFuel \nSession 4: The Attention Economy & How Associations Can Benefit From Integrated Media Plans \nInstructor: Alfred McKelvy\, Multiview
URL:https://usteducation.org/event/fall-symposium-washington-d-c-in-person-2/
LOCATION:Clyde’s Restaurant at Gallery Place\, Washington\, D.C.\, 707 7th St NW\, Washington\, D.C.\, 20001
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/09/FallSymposium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220929T100000
DTEND;TZID=America/New_York:20220929T110000
DTSTAMP:20260418T064540
CREATED:20220829T165756Z
LAST-MODIFIED:20220926T144518Z
UID:10000168-1664445600-1664449200@usteducation.org
SUMMARY:S201: Is your website AWESOMESAUCE or just MEH?
DESCRIPTION:COURSE DESCRIPTION: \nHave you taken a fresh look at your website lately? Could YOU use your website as a customer or stakeholder? Is it putting your best foot forward to meet your user’s needs through web usability best practices? Or are you “navel gazing” through an internal structure with biases and behaviors that flummox people and keep you from meeting your goals?\n \nThis hands-on session will guide website managers and digital marketers through the process of conducting an independent heuristic website review and how to make improvements that reduce frustration\, increase engagement\, and advance your goals. Attendees will learn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices viewed through modern web principles to walk away with an action plan for their own site.\n \nLEARNING OBJECTIVES:\n\nReceive a hands-on review of websites and walk away with an action plan for their own site.\nLearn how to make improvements that reduce frustration\, increase engagement\, and advance your goals.\nLearn how to conduct a website review including user behavior\, web usability\, conversion\, messaging\, and content best practices.\n\n \n 
URL:https://usteducation.org/event/s201-is-your-website-awesomesauce-or-just-meh/
LOCATION:https://zoom.us/j/94197615972
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/RECENT-websiteemail-Graphics-1200X600-px-10-1.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220915T110000
DTEND;TZID=America/New_York:20220915T123000
DTSTAMP:20260418T064540
CREATED:20220804T143118Z
LAST-MODIFIED:20231013T171404Z
UID:10000131-1663239600-1663245000@usteducation.org
SUMMARY:Best Practices of a Website Redesign Project Plan | Key Factors
DESCRIPTION:COURSE DESCRIPTION: \n\nYour website’s responsibility has shifted from IT and “tech-speak” to marketing/ communications and “messaging mavens.”  However\, many traditional marketing and communications professionals have little experience with such initiatives\, much less a technology driven project such as a website. \n\n\nJoin us for an interactive “ask the vendor” session to get straight talk\, best practices and things to know or avoid before taking on your next website redesign project (or if you’re in the middle of one).  This session will give an overview of the redesign process and insight into key areas to make sure you get the advice you need to: \n\nDevelop a project timeline\nManage expectations for your new site\nWork effectively with your vendor\nProject Manage your website redesign\nLaunch your site on time and on budget\nPlan for ongoing management and optimization\n\n\n  \nLEARNING OBJECTIVES:  \n\nHow to effectively manage a website redesign project so that it launches on time and on budget\nPotential project risks that can put a website redesign project at risk\nQuestions to ask your vendor and internal teams to prevent last minute surprises (or cost overruns)\n\n 
URL:https://usteducation.org/event/best-practices-of-a-website-redesign-project-plan-key-factors/
LOCATION:https://zoom.us/j/95939265002
CATEGORIES:ASSOCIATIONS & NONPROFITS
ATTACH;FMTTYPE=image/png:https://usteducation.org/wp-content/uploads/2022/08/111.png
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220519T110000
DTEND;TZID=America/New_York:20220519T123000
DTSTAMP:20260418T064540
CREATED:20220805T200538Z
LAST-MODIFIED:20220926T144539Z
UID:10000162-1652958000-1652963400@usteducation.org
SUMMARY:W263: 5 Non-negotiable Web Strategies Every Association Needs in 2022 & Beyond
DESCRIPTION:It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. In this session\, Ray van Hilst and Chris Bonney from Yoko Co will walk you through the top 5 non-negotiable web strategies associations need to be implementing today. This won’t be a blue sky\, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical\, easy steps to implement tomorrow to create better engagement\, increase traffic\, and position your website for the future. \nLEARNING OBJECTIVES\n\n\nLearn the simple tweaks to your website that can dramatically increase engagement\nLearn what page on your website is way more important than your homepage\nLearn how to create better content faster\nLearn how to write web content that converts\n\n 
URL:https://usteducation.org/event/w263-5-non-negotiable-web-strategies-every-association-needs-in-2022-beyond/
ORGANIZER;CN="Ray van Hilst%2C CAE":MAILTO:ray@yokoco.com
END:VEVENT
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